Google Trends (Dec 2022 – Dec 2023)
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Dress had the largest search volume, making it the most popular item.
👉 We need to develop more dresses than other categories.
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Blazer: Search volume reduced after May → develop fewer blazers for summer/winter.
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Shirts: Search volume increased from March to August → more requests for shirts.
City Ranking for “Dress” Searches:
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Berlin has the highest search interest.
Related Search Words for “Dress”:
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Provide inspiration for new product development.
Import & Export Value (2008–2022)
Germany Garment Export (2017–2021)
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Export destinations: Austria, Switzerland, France, Belgium → strong overseas expansion opportunities.
Germany Garment Import (2017–2021)
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Germany imports mainly from China → still the biggest exporting country to Germany.
Consumer Behavior Shift
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Due to COVID-19, consumers shifted from offline to online shopping in Germany and the UK.
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Online purchases are increasingly preferred, especially for clothing.
Top Shopping Apps in Germany (Dec 23, 2022)
Most Popular Social Media in Germany
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