{"id":37252,"date":"2025-10-29T11:59:31","date_gmt":"2025-10-29T03:59:31","guid":{"rendered":"https:\/\/truekung.com\/?p=37252"},"modified":"2026-06-30T09:15:07","modified_gmt":"2026-06-30T01:15:07","slug":"why-mall-stores-unsold-clothes-custom-clothing","status":"publish","type":"post","link":"https:\/\/truekung.com\/pt\/why-mall-stores-unsold-clothes-custom-clothing\/","title":{"rendered":"Por que as lojas de shopping vendem roupas que ningu\u00e9m compra?"},"content":{"rendered":"

A sensa\u00e7\u00e3o de frustra\u00e7\u00e3o ao entrar em um shopping e ver araras cheias de... roupas<\/a> Acumulando poeira? Foi exatamente o que aconteceu comigo \u2014 e isso me levou a investigar os motivos pelos quais muitas lojas de moda em shoppings continuam estocando itens que simplesmente n\u00e3o vendem.<\/p>\n\n\n\n

Resumindo: muitos lojas de shopping<\/a> Acabam vendendo roupas que ningu\u00e9m compra devido \u00e0 superprodu\u00e7\u00e3o, previs\u00e3o de tend\u00eancias deficiente, p\u00fablico-alvo desalinhado e estrat\u00e9gias de estoque ineficientes.<\/strong><\/p>\n\n\n\n

\"Roupas<\/figure>\n\n\n\n

Vou explicar os principais motivos, como voc\u00ea, enquanto comprador, pode usar essa informa\u00e7\u00e3o e o que o seu fornecimento<\/a> estrat\u00e9gia (como algu\u00e9m que trabalha com f\u00e1bricas<\/a>) talvez possam aprender com isso.<\/p>\n\n\n\n

\n\n\n\n

Porque \u00e9 que as roupas n\u00e3o s\u00e3o vendidas nas lojas?<\/h2>\n\n\n\n

O primeiro problema \u00e9 sobreprodu\u00e7\u00e3o<\/strong>. Muitos retalhistas comprometem-se a fazer grandes encomendas - com o objetivo de obter economias de escala, cumprir objectivos sazonais ambiciosos ou manter baixos custos unit\u00e1rios. Mas se a procura for sobrestimada ou o design falhar, os retalhistas acabam por ficar com um enorme stock por vender.<\/p>\n\n\n\n

O pr\u00f3ximo \u00e9 desfasamento entre tend\u00eancias e problemas de qualidade<\/strong>. Mesmo que algo pare\u00e7a \u201cna moda\u201d quando foi concebido, os gostos dos consumidores mudam rapidamente. Se uma loja oferece silhuetas desactualizadas, materiais de m\u00e1 qualidade ou o pre\u00e7o errado, os artigos simplesmente n\u00e3o s\u00e3o apelativos.<\/p>\n\n\n\n

H\u00e1 tamb\u00e9m a quest\u00e3o de gest\u00e3o de stocks e estrat\u00e9gias de desconto<\/strong>. Quando os artigos n\u00e3o s\u00e3o vendidos pelo pre\u00e7o total, podem ficar parados, sofrer grandes descontos ou acabar por ser eliminados (em vez de serem transferidos de forma eficiente).<\/p>\n\n\n\n

For example, you might walk into a Forever 21 outlet and find racks of discounted pieces that no one wants. These aren’t necessarily bad products\u2014they just missed the market window.<\/p>\n\n\n\n

\"Forever<\/figure>\n\n\n\n
\n\n\n\n

Porque \u00e9 que as cadeias de centros comerciais guardam os artigos n\u00e3o vendidos?<\/h2>\n\n\n\n

1. Press\u00f5es sobre o aluguer e os custos fixos<\/h3>\n\n\n\n

Os retalhistas dos centros comerciais operam frequentemente com grandes contratos de arrendamento, despesas gerais, custos de pessoal, etc. Para preencher o espa\u00e7o da loja, encomendam grandes volumes. O custo do espa\u00e7o vazio \u00e9 elevado, pelo que mant\u00eam as exist\u00eancias, mesmo que estas n\u00e3o se movimentem rapidamente.<\/p>\n\n\n\n

2. L\u00f3gica do l\u00edder de perdas e do stock experimental<\/h3>\n\n\n\n

Por vezes, os artigos s\u00e3o utilizados como stock de \u201cenchimento\u201d ou como produtos de perda para atrair o tr\u00e1fego pedestre. A esperan\u00e7a \u00e9 que os clientes que entram possam comprar artigos com margens mais elevadas.<\/p>\n\n\n\n

3. Erros de previs\u00e3o e desfasamentos na cadeia de abastecimento<\/h3>\n\n\n\n

O retalho de moda tem prazos de entrega longos. Quando um estilo chega \u00e0 loja, a esta\u00e7\u00e3o pode ter mudado ou a tend\u00eancia ter-se desvanecido.<\/p>\n\n\n\n

4. L\u00f3gica do canal de sa\u00edda\/desconto<\/h3>\n\n\n\n

Os artigos n\u00e3o vendidos s\u00e3o muitas vezes passados para outlets ou liquidat\u00e1rios. Mas as lojas dos centros comerciais continuam a exp\u00f4-los, na esperan\u00e7a de salvar as vendas.<\/p>\n\n\n\n

\"Invent\u00e1rio<\/figure>\n\n\n\n
\n\n\n\n

O que \u00e9 que pode (enquanto comprador) aprender com isto?<\/h2>\n\n\n\n

As a buyer working with wholesale fashion (like our clients at Truekung), here’s how to use this insight:<\/p>\n\n\n\n

Problema<\/th>O que deve fazer<\/th><\/tr><\/thead>
Sobreprodu\u00e7\u00e3o<\/td>Comece com encomendas de teste mais pequenas e aumente a escala com base nas vendas.<\/td><\/tr>
Fraca adapta\u00e7\u00e3o \u00e0s tend\u00eancias<\/td>Trabalhe com f\u00e1bricas que ofere\u00e7am apoio \u00e0 conce\u00e7\u00e3o e que compreendam o seu mercado.<\/td><\/tr>
Tempos de espera longos<\/td>Escolha fornecedores com prazos de entrega r\u00e1pidos e MOQ flex\u00edveis.<\/td><\/tr>
Invent\u00e1rio n\u00e3o vendido<\/td>Concentre-se em encomendas personalizadas adaptadas \u00e0s suas prefer\u00eancias locais para reduzir o desperd\u00edcio.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Desenhos personalizados significam menos vendas perdidas. N\u00e3o est\u00e1 apenas a encher as prateleiras - est\u00e1 a dar aos seus clientes exatamente o que eles querem, quando querem.<\/p>\n\n\n\n

\"Design<\/figure>\n\n\n\n
\n\n\n\n

Porque \u00e9 que o vestu\u00e1rio personalizado \u00e9 a sua melhor estrat\u00e9gia?<\/h2>\n\n\n\n

Quando controla o design, o tecido, o tamanho e a janela de entrega, deixa de estar \u00e0 merc\u00ea do invent\u00e1rio gen\u00e9rico. Protege a sua margem e melhora o seu sell-through.<\/p>\n\n\n\n

Na Truekung, ajudamos os nossos clientes a evitar a \u201carmadilha do centro comercial\u201d. Os nossos servi\u00e7os OEM\/ODM s\u00e3o constru\u00eddos em torno da flexibilidade, da precis\u00e3o das tend\u00eancias e do controlo de alta qualidade. Isso significa que n\u00e3o h\u00e1 mais prateleiras de estilos n\u00e3o vendidos.<\/p>\n\n\n\n

Whether you’re rebranding spot goods or developing a full collection, your best choice is to work with a supplier who listens to your market needs, adapts to your sales schedule, and delivers on time.<\/p>\n\n\n\n

\"OEM<\/figure>\n\n\n\n
\n\n\n\n

Conclus\u00e3o<\/h2>\n\n\n\n

As lojas de centro comercial est\u00e3o presas a roupas n\u00e3o vendidas devido a sistemas r\u00edgidos. As encomendas personalizadas com o parceiro certo d\u00e3o-lhe a flexibilidade para vencer no seu pr\u00f3prio mercado.<\/p>\n\n\n\n

\n\n\n\n

Sobre mim<\/strong>
Chamo-me Lancy Chia e sou de Truekung, na China. Com mais de 20 anos de experi\u00eancia no fabrico e exporta\u00e7\u00e3o de vestu\u00e1rio, ajudamos compradores de moda como voc\u00ea a obter os produtos certos no momento certo. De casacos a vestidos, jeans a roupa de crian\u00e7a, apoiamos servi\u00e7os OEM\/ODM para marcas de boutique e supermercados em todo o mundo. Envie-me um e-mail para lancy@truekung.com<\/a> Ou visite truekung.com para saber mais.<\/p>\n

Views: 86<\/p>","protected":false},"excerpt":{"rendered":"

Feeling frustrated when you walk into a mall and see racks full of clothes gathering dust? That\u2019s exactly what happened to me\u2014and it led me to dig into the reasons why many mall\u2011based fashion retailers keep stocking items that just don\u2019t move. In short: many mall stores end up selling clothes that nobody buys because […]<\/p>\n","protected":false},"author":2,"featured_media":37255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-37252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-blog"],"yoast_head":"\nWhy Mall Stores Sell Clothes Nobody Buys \u2013 Learn Wholesale Custom Clothing Strategy<\/title>\n<meta name=\"description\" content=\"Discover why mall stores end up with unsold inventory\u202fand how you as a fashion buyer can avoid this by sourcing custom clothing from a reliable OEM\/ODM manufacturer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/truekung.com\/pt\/why-mall-stores-unsold-clothes-custom-clothing\/\" \/>\n<meta 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