{"id":42684,"date":"2025-11-25T15:21:31","date_gmt":"2025-11-25T07:21:31","guid":{"rendered":"https:\/\/truekung.com\/?p=42684"},"modified":"2026-06-29T18:24:08","modified_gmt":"2026-06-29T10:24:08","slug":"why-frasers-group-shuttered-matchesfashion","status":"publish","type":"post","link":"https:\/\/truekung.com\/pl\/why-frasers-group-shuttered-matchesfashion\/","title":{"rendered":"Dlaczego Frasers Group zamkn\u0119\u0142o Matchesfashion?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Zamkni\u0119cie zszokowa\u0142o kupuj\u0105cych i marki. Czu\u0142em ten sam strach: je\u015bli to spotka\u0142o ich, mog\u0142o spotka\u0107 r\u00f3wnie\u017c moich partner\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Frasers Group zamkn\u0119\u0142a Matchesfashion, poniewa\u017c firma przynosi\u0142a straty, nie osi\u0105ga\u0142a cel\u00f3w i potrzebowa\u0142a wi\u0119kszego finansowania, ni\u017c Frasers uzna\u0142 za realne. Po zaledwie kilku miesi\u0105cach dzia\u0142alno\u015bci firma og\u0142osi\u0142a upad\u0142o\u015b\u0107 i rozpocz\u0119\u0142a likwidacj\u0119.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065127-1024x683.webp\" alt=\"Dlaczego Frasers Group zamkn\u0119\u0142o Matchesfashion\" class=\"wp-image-42744\" title=\"Dlaczego Frasers Group zamkn\u0119\u0142o Matchesfashion\" srcset=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065127-1024x683.webp 1024w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065127-300x200.webp 300w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065127-768x512.webp 768w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065127-18x12.webp 18w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065127-800x533.webp 800w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065127-64x43.webp 64w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065127.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nie lubi\u0119 niespodzianek w \u0142a\u0144cuchach dostaw. To zamkni\u0119cie nast\u0105pi\u0142o szybko. Zacz\u0119\u0142o si\u0119 od pomini\u0119tych plan\u00f3w, potem\u2026 <a href=\"\/top-clothing-brands-in-the-world\/\">marka<\/a> Najpierw op\u00f3r, potem presja na got\u00f3wk\u0119. Ogl\u0105da\u0142em og\u0142oszenia i rozmawia\u0142em ze znajomymi w Londynie. Przes\u0142anie by\u0142o proste: model si\u0119 za\u0142ama\u0142, a w\u0142a\u015bciciel ograniczy\u0142 straty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Czy model biznesowy by\u0142 s\u0142aby ju\u017c przed sprzeda\u017c\u0105?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Straty buduj\u0105 presj\u0119. Kupuj\u0105cy si\u0119 wycofuj\u0105. W\u0142a\u015bciciele trac\u0105 cierpliwo\u015b\u0107.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tak. Matchesfashion od lat boryka\u0142o si\u0119 z problemami finansowymi. Rosn\u0105ce koszty, intensywne promocje i s\u0142abszy popyt sprawi\u0142y, \u017ce mar\u017ce by\u0142y niskie. Sprzeda\u017c firmie Frasers nie rozwi\u0105za\u0142a podstawowych problem\u00f3w wystarczaj\u0105co szybko.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065355-1024x683.webp\" alt=\"Mar\u017ce i promocje\" class=\"wp-image-42745\" title=\"Mar\u017ce i promocje\" srcset=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065355-1024x683.webp 1024w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065355-300x200.webp 300w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065355-768x512.webp 768w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065355-18x12.webp 18w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065355-800x533.webp 800w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065355-64x43.webp 64w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065355.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Przyjrza\u0142em si\u0119, jak wiele marek <a href=\"\/luxury-has-lost-the-plot-emerging-luxury-brands-2025\/\">luksus<\/a> Dzia\u0142a. Model opiera si\u0119 na sprzeda\u017cy w pe\u0142nej cenie, przywilejach VIP i zaufaniu do marki. Gdy popyt spada, rosn\u0105 rabaty. Rabaty ucz\u0105 klienta czeka\u0107. Wzrasta liczba zwrot\u00f3w. Rosn\u0105 koszty wysy\u0142ki i magazynowania. Marki stawiaj\u0105 r\u00f3wnie\u017c na sprzeda\u017c bezpo\u015bredni\u0105, co zmniejsza asortyment i priorytet partner\u00f3w, takich jak Matchesfashion. Po przej\u0119ciu niekt\u00f3re przywileje VIP zosta\u0142y ograniczone, a niekt\u00f3re marki wstrzyma\u0142y zam\u00f3wienia. To uderza przede wszystkim w klient\u00f3w o wysokiej warto\u015bci. Rachunek si\u0119 pogarsza.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co powoduje spadek mar\u017c w luksusowych produktach wielu marek?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Koszty sta\u0142e: studia, tre\u015bci, logistyka.<\/li>\n\n\n\n<li>Koszty zmienne: wysy\u0142ka, zwroty, c\u0142a.<\/li>\n\n\n\n<li>Warunki komercyjne: obs\u0142uga obni\u017cek cen marek, okna p\u0142atno\u015bci.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Prosta mapa nacisku na margines<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Kierowca<\/th><th>Co si\u0119 zmieni\u0142o<\/th><th>Wp\u0142yw na rachunek zysk\u00f3w i strat<\/th><th>Notatki<\/th><\/tr><\/thead><tbody><tr><td>Popyt<\/td><td>\u0141agodniejszy wzrost luksusu<\/td><td>Ni\u017csza cena sprzeda\u017cy w pe\u0142nej cenie<\/td><td>Potrzeba wi\u0119cej promocji<\/td><\/tr><tr><td>Rabaty<\/td><td>Wy\u017csza cz\u0119stotliwo\u015b\u0107<\/td><td>Mar\u017ca brutto w d\u00f3\u0142<\/td><td>Trenuje zachowanie \u201cczekaj na sprzeda\u017c\u201d<\/td><\/tr><tr><td>Logistyka<\/td><td>Drogi transgraniczny<\/td><td>Koszt realizacji wzr\u00f3s\u0142<\/td><td>Zwroty wp\u0142ywaj\u0105 na przep\u0142ywy pieni\u0119\u017cne<\/td><\/tr><tr><td>Mieszanka marek<\/td><td>Marki przechodz\u0105 na model DTC<\/td><td>Produkt mniej ekskluzywny<\/td><td>Spadek ruchu i \u015bredniej warto\u015bci zam\u00f3wienia<\/td><\/tr><tr><td>Przywileje VIP<\/td><td>Obni\u017cka dodatk\u00f3w<\/td><td>Najwi\u0119ksza rotacja klient\u00f3w<\/td><td>Ryzyko koncentracji przychod\u00f3w<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Czy zmiany po przej\u0119ciu odstraszy\u0142y marki i VIP-\u00f3w?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nag\u0142e zmiany mog\u0105 zaoszcz\u0119dzi\u0107 pieni\u0105dze, ale podwa\u017caj\u0105 zaufanie. Przekona\u0142em si\u0119 o tym na w\u0142asnej sk\u00f3rze.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tak. Szybkie zmiany w bonusach, warunkach i zakupach prawdopodobnie zdenerwuj\u0105 kluczowych partner\u00f3w i klient\u00f3w o wysokich wydatkach. Kiedy duzi klienci i marki si\u0119 wycofuj\u0105, przychody szybko spadaj\u0105, a odbudowa staje si\u0119 trudniejsza.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065624-1024x683.webp\" alt=\"Marki i relacje VIP\" class=\"wp-image-42746\" title=\"Marki i relacje VIP\" srcset=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065624-1024x683.webp 1024w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065624-300x200.webp 300w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065624-768x512.webp 768w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065624-18x12.webp 18w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065624-800x533.webp 800w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065624-64x43.webp 64w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065624.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Prowadz\u0119 firm\u0119 B2B, wi\u0119c wiem, \u017ce relacje to atut. Marki oczekuj\u0105 przewidywalno\u015bci. Klienci VIP oczekuj\u0105 obs\u0142ugi i dost\u0119pu. Je\u015bli zrezygnujesz z darmowej wysy\u0142ki, op\u00f3\u017anisz obs\u0142ug\u0119 klienta lub wyci\u015bniesz rabaty od dostawc\u00f3w, zaoszcz\u0119dzisz pieni\u0105dze dzisiaj, ale mo\u017cesz straci\u0107 jutrzejsz\u0105 sprzeda\u017c. Raporty posprzeda\u017cowe ujawni\u0142y spory o marki i zaostrzenie warunk\u00f3w. Dodaj do tego bogaty kalendarz promocyjny, a strona straci sw\u00f3j luksusowy charakter. W handlu wielomarkowym wizerunek jest walut\u0105. Kiedy wizerunek s\u0142abnie, spada r\u00f3wnie\u017c \u015brednia warto\u015b\u0107 zam\u00f3wienia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dlaczego VIP-y s\u0105 tak wa\u017cne?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Przynosz\u0105 du\u017c\u0105 cz\u0119\u015b\u0107 dochod\u00f3w.<\/li>\n\n\n\n<li>Kupuj\u0105 produkty w cenie standardowej i nowe sezony.<\/li>\n\n\n\n<li>Maj\u0105 wp\u0142yw na innych w Internecie.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Tabela wra\u017cliwo\u015bci VIP i marki<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Interesariusz<\/th><th>Spust<\/th><th>Kr\u00f3tkoterminowy zysk<\/th><th>Ryzyko d\u0142ugoterminowe<\/th><\/tr><\/thead><tbody><tr><td>Klient VIP<\/td><td>Obni\u017cki cen \/ wolniejsza obs\u0142uga<\/td><td>Ni\u017csze koszty<\/td><td>Odp\u0142yw najwi\u0119kszych inwestor\u00f3w<\/td><\/tr><tr><td>Partner marki<\/td><td>Bardziej rygorystyczne wymagania dotycz\u0105ce p\u0142atno\u015bci\/mar\u017cy<\/td><td>Lepsza got\u00f3wka dzisiaj<\/td><td>Utracone alokacje, mniej wy\u0142\u0105czno\u015bci<\/td><\/tr><tr><td>Prasa bran\u017cowa<\/td><td>Negatywne nag\u0142\u00f3wki<\/td><td>Nic<\/td><td>Erozja zaufania, odp\u0142yw talent\u00f3w<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Czy administracja by\u0142a nieunikniona, gdy nie osi\u0105gni\u0119to cel\u00f3w?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u0142ug ro\u015bnie g\u0142o\u015bniej ni\u017c plany. Terminy staj\u0105 si\u0119 kr\u00f3tsze. Opcje si\u0119 kurcz\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gdy firma nie wywi\u0105zywa\u0142a si\u0119 z planu, a straty ros\u0142y, administracja sta\u0142a si\u0119 narz\u0119dziem pozwalaj\u0105cym powstrzyma\u0107 marnowanie got\u00f3wki i d\u0105\u017cy\u0107 do sprzeda\u017cy aktyw\u00f3w. Wstrzymywa\u0142o to realizacj\u0119 zobowi\u0105za\u0144 i pozwala\u0142o w\u0142a\u015bcicielowi chroni\u0107 ca\u0142\u0105 grup\u0119.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125070700-1024x683.webp\" alt=\"Administracja i likwidacja\" class=\"wp-image-42812\" title=\"Administracja i likwidacja\" srcset=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125070700-1024x683.webp 1024w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125070700-300x200.webp 300w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125070700-768x512.webp 768w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125070700-18x12.webp 18w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125070700-800x533.webp 800w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125070700-64x43.webp 64w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125070700.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Widzia\u0142em t\u0119 drog\u0119 u innych sprzedawc\u00f3w detalicznych. Je\u015bli zapotrzebowanie na finansowanie ro\u015bnie szybciej ni\u017c oczekiwano i nie ma szybkiej \u015bcie\u017cki do zysku, liderzy wybieraj\u0105 administracj\u0119. Pozwala to na reset: zamkni\u0119cie kosztownych kontrakt\u00f3w, sprzeda\u017c zapas\u00f3w i zachowanie w\u0142asno\u015bci intelektualnej marki, je\u015bli jest to przydatne. W tym przypadku w\u0142a\u015bciciel kupi\u0142 firm\u0119 za umiarkowan\u0105 cen\u0119. Gdy wyniki si\u0119 pogorszy\u0142y, prawdopodobnie uzna\u0142, \u017ce wi\u0119ksza ilo\u015b\u0107 got\u00f3wki to ryzykowne i wi\u0105\u017ce si\u0119 z niskim odzyskiem. Tempo wydawa\u0142o si\u0119 surowe, ale by\u0142o zgodne z logik\u0105 grupy, kt\u00f3ra chroni zwrot z kapita\u0142u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co zmienia administracja?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zatrzymuje natychmiastow\u0105 presj\u0119 ze strony wierzycieli.<\/li>\n\n\n\n<li>Umo\u017cliwia sprzeda\u017c aktyw\u00f3w (adres IP, dane, domeny).<\/li>\n\n\n\n<li>Zmniejsza koszty personelu i sklepu.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Macierz decyzyjna administracyjna<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Opcja<\/th><th>Potrzeba got\u00f3wki<\/th><th>Pr\u0119dko\u015b\u0107<\/th><th>Kontrola<\/th><th>Wynik<\/th><\/tr><\/thead><tbody><tr><td>Utrzymaj finansowanie<\/td><td>Wysoki<\/td><td>Powolny<\/td><td>Wysoki<\/td><td>Niepewny zwrot akcji<\/td><\/tr><tr><td>Sprzedaj ca\u0142o\u015b\u0107<\/td><td>\u015aredni<\/td><td>\u015aredni<\/td><td>Niski<\/td><td>Niewielu kupuj\u0105cych w tarapatach<\/td><\/tr><tr><td>Administracja<\/td><td>Ni\u017cej<\/td><td>Szybko<\/td><td>\u015aredni<\/td><td>Odzyskiwanie warto\u015bci aktyw\u00f3w<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Jakie wnioski kupuj\u0105cy, tacy jak ja, mog\u0105 wyci\u0105gn\u0105\u0107 z tego, \u201cco sta\u0142o si\u0119 z Matchesfashion\u201d?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kupuj\u0119 dla marek, kt\u00f3re stawiaj\u0105 na dobry moment i przejrzyst\u0105 logistyk\u0119. Potrzebuj\u0119 wskaz\u00f3wek, a nie plotek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nauczy\u0142em si\u0119 weryfikowa\u0107 partner\u00f3w multibrandowych pod k\u0105tem kondycji got\u00f3wkowej, stopy zwrotu i relacji z markami. Planuj\u0119 r\u00f3wnie\u017c sprzeda\u017c dwukana\u0142ow\u0105 i zabezpieczam warunki akcji, aby chroni\u0107 sezonowo\u015b\u0107 i przep\u0142ywy pieni\u0119\u017cne.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125071250-1024x683.webp\" alt=\"Lista kontrolna ryzyka kupuj\u0105cego\" class=\"wp-image-42813\" title=\"Lista kontrolna ryzyka kupuj\u0105cego\" srcset=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125071250-1024x683.webp 1024w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125071250-300x200.webp 300w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125071250-768x512.webp 768w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125071250-18x12.webp 18w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125071250-800x533.webp 800w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125071250-64x43.webp 64w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125071250.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Teraz zadaj\u0119 konkretne pytania przed wysy\u0142k\u0105. Jak szybkie s\u0105 zwroty? Ile zam\u00f3wie\u0144 jest realizowanych za granic\u0105? Kto p\u0142aci c\u0142o za zwroty? Jaki jest ich udzia\u0142 w przychodach VIP? Czy s\u0105 winni wiele marek? Sprawdzam r\u00f3wnie\u017c, czy nie s\u0105 ograniczane korzy\u015bci lub czy spada liczba tre\u015bci. To wczesne sygna\u0142y. W przypadku moich marek dywersyfikuj\u0119: rynek i bezpo\u015brednia sprzeda\u017c hurtowa, a zapasowe marki mam w pogotowiu, aby wype\u0142ni\u0107 luki. Kiedy stawiam du\u017ce sezonowe zak\u0142ady, dostosowuj\u0119 terminy dostaw do realnych plan\u00f3w marketingowych, a nie do nadziei. Got\u00f3wka jest wa\u017cniejsza ni\u017c nadzieja.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Moja lista dostawc\u00f3w obj\u0119tych nale\u017cyt\u0105 staranno\u015bci\u0105<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Warunki p\u0142atno\u015bci i faktyczne zachowanie p\u0142acowe.<\/li>\n\n\n\n<li>Wsp\u00f3\u0142czynnik zwrot\u00f3w i koszty logistyki odwrotnej.<\/li>\n\n\n\n<li>Profil wiekowy zapas\u00f3w i zasady obni\u017cek.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Praktyczny panel kupuj\u0105cego<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Metryczny<\/th><th>Zdrowy zakres<\/th><th>Znak ostrzegawczy<\/th><th>Moja akcja<\/th><\/tr><\/thead><tbody><tr><td>Dni p\u0142atne<\/td><td>&lt; 60 dni<\/td><td>&gt; 90 dni<\/td><td>Zmniejsz nara\u017cenie<\/td><\/tr><tr><td>Wsp\u00f3\u0142czynnik zwrot\u00f3w<\/td><td>&lt; 25%<\/td><td>&gt; 35%<\/td><td>Informacje o rozmiarze\/dopasowaniu do cia\u0142a<\/td><\/tr><tr><td>Spalanie got\u00f3wki \/ miesi\u0105c<\/td><td>Stabilny\/w d\u00f3\u0142<\/td><td>Szybko rosn\u0105cy<\/td><td>Skr\u00f3\u0107 terminy realizacji<\/td><\/tr><tr><td>Udzia\u0142 VIP w sprzeda\u017cy<\/td><td>20\u201330%<\/td><td>&gt; 40%<\/td><td>Poszerzanie asortymentu klient\u00f3w<\/td><\/tr><tr><td>G\u0142\u0119boko\u015b\u0107 promocji<\/td><td>&lt; 30%<\/td><td>&gt; 50%<\/td><td>Chro\u0144 zakupy na nowy sezon<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Czy mo\u017ce to by\u0107 zapowiedzi\u0105 szerszej zmiany w segmencie luksusowych produkt\u00f3w wielomarkowych dost\u0119pnych online?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nie s\u0105dz\u0119, \u017ceby ta kategoria umar\u0142a. My\u015bl\u0119, \u017ce zmieni\u0142a kszta\u0142t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tak. Model ten jest pod presj\u0105 wzrostu sprzeda\u017cy bezpo\u015bredniej (DTC), zaostrzenia zasad ekonomii jednostkowej i znudzenia klient\u00f3w rabatami. Ocaleni b\u0119d\u0105 oferowa\u0107 bardziej szczeg\u00f3\u0142owe wersje, dochodow\u0105 logistyk\u0119 i prawdziwie ekskluzywne tytu\u0142y.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125072026-1024x683.webp\" alt=\"Model przysz\u0142o\u015bci\" class=\"wp-image-42814\" title=\"Model przysz\u0142o\u015bci\" srcset=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125072026-1024x683.webp 1024w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125072026-300x200.webp 300w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125072026-768x512.webp 768w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125072026-18x12.webp 18w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125072026-800x533.webp 800w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125072026-64x43.webp 64w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125072026.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Spodziewam si\u0119 mniejszej liczby du\u017cych graczy wielomarkowych, a wi\u0119kszej liczby specjalist\u00f3w niszowych. Przyszli zwyci\u0119zcy b\u0119d\u0105 mieli jasny punkt widzenia i ni\u017cszy wska\u017anik zwrot\u00f3w. B\u0119d\u0105 wysy\u0142a\u0107 szybciej, magazynowa\u0107 bli\u017cej centr\u00f3w popytu i upro\u015bci\u0107 planowanie rozmiar\u00f3w. Zbuduj\u0105 marki w\u0142asne, kt\u00f3re b\u0119d\u0105 faktycznie sprzedawane w pe\u0142nej cenie. B\u0119d\u0105 oferowa\u0107 us\u0142ugi dla marek, kt\u00f3re dodadz\u0105 warto\u015bci, a nie tylko zam\u00f3wienia. Dane b\u0119d\u0105 decydowa\u0107 o zakupach, a nie\u2026 <a href=\"\/trending-clothing-brands\/\">moda<\/a> Tygodniowy szum. Promocje b\u0119d\u0105 rzadsze, ale bardziej przemy\u015blane. Widz\u0119 te\u017c, \u017ce rynki przechodz\u0105 na sprzeda\u017c wysy\u0142kow\u0105 i dropshipping, gdzie ryzyko jest dzielone. To nie koniec multibrandingu. To koniec leniwego multibrandingu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co sprawia, \u017ce nowy model dzia\u0142a?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ni\u017csze koszty sta\u0142e, m\u0105drzejsze inwestowanie w zapasy.<\/li>\n\n\n\n<li>Ekskluzywne kapsu\u0142y z prawdziwymi historiami.<\/li>\n\n\n\n<li>\u015acis\u0142e korzy\u015bci z lojalno\u015bci, kt\u00f3re si\u0119 op\u0142acaj\u0105.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Podr\u0119cznik operatora nowej generacji<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Filar<\/th><th>Taktyka<\/th><th>KPI<\/th><\/tr><\/thead><tbody><tr><td>Zysk przede wszystkim<\/td><td>Kontroluj zwroty, zmniejsz gratisy<\/td><td>Dodatnia mar\u017ca zam\u00f3wienia<\/td><\/tr><tr><td>Moc produktu<\/td><td>Mniej marek, g\u0142\u0119bsze zakupy<\/td><td>Powt\u00f3rz pe\u0142n\u0105 cen\u0119<\/td><\/tr><tr><td>Logistyka Edge<\/td><td>Regionalne centra, \u0142atwe zwroty<\/td><td>Czas dostawy, koszt\/zam\u00f3wienie<\/td><\/tr><tr><td>Prawdziwa lojalno\u015b\u0107<\/td><td>Kredyty powi\u0105zane z mar\u017c\u0105<\/td><td>LTV\/CAC powy\u017cej 3x<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Wniosek<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Frasers zamkn\u0105\u0142 Matchesfashion, poniewa\u017c liczby nie by\u0142y adekwatne. Model upad\u0142 pod wp\u0142ywem rabat\u00f3w, koszt\u00f3w i nadszarpni\u0119tego zaufania.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O mnie <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Moje imi\u0119: Lancy Chia<br>M\u00f3j adres e-mail: lancy@truekung.com<br>Link do mojej strony internetowej: https:\/\/truekung.com<br>Nazwa marki: Truekung<br>Kraj: Chiny<br>Produkty: ubrania modowe<br>Model biznesowy: B2B, tylko hurt<br>Status: W fabryce pracuje ponad 200 pracownik\u00f3w. Dostarczamy odzie\u017c i us\u0142ugi OEM\/ODM r\u00f3\u017cnym markom i supermarketom na ca\u0142ym \u015bwiecie. Posiadamy 20-letnie do\u015bwiadczenie w produkcji i eksporcie odzie\u017cy w handlu zagranicznym. Nasze g\u0142\u00f3wne produkty to: modna odzie\u017c damska, kurtki, sp\u00f3dnice, sukienki, jeansy, T-shirty, bluzy, kurtki puchowe, wiatr\u00f3wki, p\u0142aszcze, modne torby, odzie\u017c sportowa, odzie\u017c dzieci\u0119ca i bielizna.<br>G\u0142\u00f3wne kraje eksportowe: Holandia, Dania, Belgia, Norwegia, Wielka Brytania, USA, Niemcy, Australia, Tajlandia, Turcja, W\u0142ochy, Rosja, Arabia Saudyjska, itd.<\/p>\n<p>Views: 149<\/p>","protected":false},"excerpt":{"rendered":"<p>The shutdown shocked buyers and brands. I felt the same fear: if it happened to them, it could happen to my partners too. Frasers Group closed Matchesfashion because it was losing money, missing targets, and needed more funding than Frasers saw as viable. After only months of ownership, the company entered administration and began winding [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":42743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-42684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Frasers Group Shuttered Matchesfashion: What Really Happened<\/title>\n<meta name=\"description\" content=\"Matchesfashion is closing after ongoing losses and missed targets under Frasers Group. Here\u2019s what happened, why it failed, and what buyers can learn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/truekung.com\/pl\/why-frasers-group-shuttered-matchesfashion\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Frasers Group Shuttered Matchesfashion: What Really Happened\" \/>\n<meta property=\"og:description\" content=\"Matchesfashion is closing after ongoing losses and missed targets under Frasers Group. Here\u2019s what happened, why it failed, and what buyers can learn.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/truekung.com\/pl\/why-frasers-group-shuttered-matchesfashion\/\" \/>\n<meta property=\"og:site_name\" content=\"TrueKung Fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/lancy.chia\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-25T07:21:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-29T10:24:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065049.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"JackWu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"JackWu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/truekung.com\\\/why-frasers-group-shuttered-matchesfashion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/truekung.com\\\/why-frasers-group-shuttered-matchesfashion\\\/\"},\"author\":{\"name\":\"JackWu\",\"@id\":\"https:\\\/\\\/truekung.com\\\/#\\\/schema\\\/person\\\/83380a7d95a58c1c6e119c10815b53b7\"},\"headline\":\"Why Did Frasers Group Shutter Matchesfashion?\",\"datePublished\":\"2025-11-25T07:21:31+00:00\",\"dateModified\":\"2026-06-29T10:24:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/truekung.com\\\/why-frasers-group-shuttered-matchesfashion\\\/\"},\"wordCount\":1265,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/truekung.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/truekung.com\\\/why-frasers-group-shuttered-matchesfashion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/truekung.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/20251125065049.webp\",\"articleSection\":[\"ALL Blog\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/truekung.com\\\/why-frasers-group-shuttered-matchesfashion\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/truekung.com\\\/why-frasers-group-shuttered-matchesfashion\\\/\",\"url\":\"https:\\\/\\\/truekung.com\\\/why-frasers-group-shuttered-matchesfashion\\\/\",\"name\":\"Why Frasers Group Shuttered Matchesfashion: What Really Happened\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/truekung.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/truekung.com\\\/why-frasers-group-shuttered-matchesfashion\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/truekung.com\\\/why-frasers-group-shuttered-matchesfashion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/truekung.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/20251125065049.webp\",\"datePublished\":\"2025-11-25T07:21:31+00:00\",\"dateModified\":\"2026-06-29T10:24:08+00:00\",\"description\":\"Matchesfashion is closing after ongoing losses and missed targets under Frasers Group. Here\u2019s what happened, why it failed, and what buyers can learn.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/truekung.com\\\/why-frasers-group-shuttered-matchesfashion\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/truekung.com\\\/why-frasers-group-shuttered-matchesfashion\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/truekung.com\\\/why-frasers-group-shuttered-matchesfashion\\\/#primaryimage\",\"url\":\"https:\\\/\\\/truekung.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/20251125065049.webp\",\"contentUrl\":\"https:\\\/\\\/truekung.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/20251125065049.webp\",\"width\":1536,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/truekung.com\\\/why-frasers-group-shuttered-matchesfashion\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"home\",\"item\":\"https:\\\/\\\/truekung.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Did Frasers Group Shutter Matchesfashion?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/truekung.com\\\/#website\",\"url\":\"https:\\\/\\\/truekung.com\\\/\",\"name\":\"TrueKung Fashion\",\"description\":\"OEM &amp; ODM Fashion Manufacturer for Global Brands\",\"publisher\":{\"@id\":\"https:\\\/\\\/truekung.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/truekung.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/truekung.com\\\/#organization\",\"name\":\"TrueKung Fashion\",\"url\":\"https:\\\/\\\/truekung.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/truekung.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/truekung.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Gold-Elegant-Creative-Studio-Logo-200-\u00d7-200-\u50cf\u7d20-50-\u00d7-50-\u50cf\u7d20-350-\u00d7-100-\u50cf\u7d20-512-\u00d7-512-\u50cf\u7d20-2.webp\",\"contentUrl\":\"https:\\\/\\\/truekung.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Gold-Elegant-Creative-Studio-Logo-200-\u00d7-200-\u50cf\u7d20-50-\u00d7-50-\u50cf\u7d20-350-\u00d7-100-\u50cf\u7d20-512-\u00d7-512-\u50cf\u7d20-2.webp\",\"width\":350,\"height\":100,\"caption\":\"TrueKung Fashion\"},\"image\":{\"@id\":\"https:\\\/\\\/truekung.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/lancy.chia\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/truekung.com\\\/#\\\/schema\\\/person\\\/83380a7d95a58c1c6e119c10815b53b7\",\"name\":\"JackWu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/truekung.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Untitled-280-x-330-px-96x96.png\",\"url\":\"https:\\\/\\\/truekung.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Untitled-280-x-330-px-96x96.png\",\"contentUrl\":\"https:\\\/\\\/truekung.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Untitled-280-x-330-px-96x96.png\",\"caption\":\"JackWu\"},\"sameAs\":[\"https:\\\/\\\/truekung.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dlaczego Frasers Group zamkn\u0119\u0142o Matchesfashion: Co si\u0119 naprawd\u0119 wydarzy\u0142o","description":"Matchesfashion zamyka dzia\u0142alno\u015b\u0107 po ci\u0105g\u0142ych stratach i nieosi\u0105gni\u0119ciu cel\u00f3w pod rz\u0105dami Frasers Group. Oto, co si\u0119 sta\u0142o, dlaczego firma upad\u0142a i czego mog\u0105 si\u0119 nauczy\u0107 kupuj\u0105cy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/truekung.com\/pl\/why-frasers-group-shuttered-matchesfashion\/","og_locale":"pl_PL","og_type":"article","og_title":"Why Frasers Group Shuttered Matchesfashion: What Really Happened","og_description":"Matchesfashion is closing after ongoing losses and missed targets under Frasers Group. Here\u2019s what happened, why it failed, and what buyers can learn.","og_url":"https:\/\/truekung.com\/pl\/why-frasers-group-shuttered-matchesfashion\/","og_site_name":"TrueKung Fashion","article_publisher":"https:\/\/www.facebook.com\/lancy.chia","article_published_time":"2025-11-25T07:21:31+00:00","article_modified_time":"2026-06-29T10:24:08+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065049.webp","type":"image\/webp"}],"author":"JackWu","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"JackWu","Szacowany czas czytania":"7 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/truekung.com\/why-frasers-group-shuttered-matchesfashion\/#article","isPartOf":{"@id":"https:\/\/truekung.com\/why-frasers-group-shuttered-matchesfashion\/"},"author":{"name":"JackWu","@id":"https:\/\/truekung.com\/#\/schema\/person\/83380a7d95a58c1c6e119c10815b53b7"},"headline":"Why Did Frasers Group Shutter Matchesfashion?","datePublished":"2025-11-25T07:21:31+00:00","dateModified":"2026-06-29T10:24:08+00:00","mainEntityOfPage":{"@id":"https:\/\/truekung.com\/why-frasers-group-shuttered-matchesfashion\/"},"wordCount":1265,"commentCount":0,"publisher":{"@id":"https:\/\/truekung.com\/#organization"},"image":{"@id":"https:\/\/truekung.com\/why-frasers-group-shuttered-matchesfashion\/#primaryimage"},"thumbnailUrl":"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065049.webp","articleSection":["ALL Blog"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/truekung.com\/why-frasers-group-shuttered-matchesfashion\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/truekung.com\/why-frasers-group-shuttered-matchesfashion\/","url":"https:\/\/truekung.com\/why-frasers-group-shuttered-matchesfashion\/","name":"Dlaczego Frasers Group zamkn\u0119\u0142o Matchesfashion: Co si\u0119 naprawd\u0119 wydarzy\u0142o","isPartOf":{"@id":"https:\/\/truekung.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/truekung.com\/why-frasers-group-shuttered-matchesfashion\/#primaryimage"},"image":{"@id":"https:\/\/truekung.com\/why-frasers-group-shuttered-matchesfashion\/#primaryimage"},"thumbnailUrl":"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065049.webp","datePublished":"2025-11-25T07:21:31+00:00","dateModified":"2026-06-29T10:24:08+00:00","description":"Matchesfashion zamyka dzia\u0142alno\u015b\u0107 po ci\u0105g\u0142ych stratach i nieosi\u0105gni\u0119ciu cel\u00f3w pod rz\u0105dami Frasers Group. Oto, co si\u0119 sta\u0142o, dlaczego firma upad\u0142a i czego mog\u0105 si\u0119 nauczy\u0107 kupuj\u0105cy.","breadcrumb":{"@id":"https:\/\/truekung.com\/why-frasers-group-shuttered-matchesfashion\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/truekung.com\/why-frasers-group-shuttered-matchesfashion\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/truekung.com\/why-frasers-group-shuttered-matchesfashion\/#primaryimage","url":"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065049.webp","contentUrl":"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065049.webp","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/truekung.com\/why-frasers-group-shuttered-matchesfashion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"home","item":"https:\/\/truekung.com\/"},{"@type":"ListItem","position":2,"name":"Why Did Frasers Group Shutter Matchesfashion?"}]},{"@type":"WebSite","@id":"https:\/\/truekung.com\/#website","url":"https:\/\/truekung.com\/","name":"TrueKung Fashion","description":"Producent odzie\u017cy OEM i ODM dla globalnych marek","publisher":{"@id":"https:\/\/truekung.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/truekung.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/truekung.com\/#organization","name":"TrueKung Fashion","url":"https:\/\/truekung.com\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/truekung.com\/#\/schema\/logo\/image\/","url":"https:\/\/truekung.com\/wp-content\/uploads\/2021\/02\/Gold-Elegant-Creative-Studio-Logo-200-\u00d7-200-\u50cf\u7d20-50-\u00d7-50-\u50cf\u7d20-350-\u00d7-100-\u50cf\u7d20-512-\u00d7-512-\u50cf\u7d20-2.webp","contentUrl":"https:\/\/truekung.com\/wp-content\/uploads\/2021\/02\/Gold-Elegant-Creative-Studio-Logo-200-\u00d7-200-\u50cf\u7d20-50-\u00d7-50-\u50cf\u7d20-350-\u00d7-100-\u50cf\u7d20-512-\u00d7-512-\u50cf\u7d20-2.webp","width":350,"height":100,"caption":"TrueKung Fashion"},"image":{"@id":"https:\/\/truekung.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/lancy.chia"]},{"@type":"Person","@id":"https:\/\/truekung.com\/#\/schema\/person\/83380a7d95a58c1c6e119c10815b53b7","name":"JackWu","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/truekung.com\/wp-content\/uploads\/2024\/06\/Untitled-280-x-330-px-96x96.png","url":"https:\/\/truekung.com\/wp-content\/uploads\/2024\/06\/Untitled-280-x-330-px-96x96.png","contentUrl":"https:\/\/truekung.com\/wp-content\/uploads\/2024\/06\/Untitled-280-x-330-px-96x96.png","caption":"JackWu"},"sameAs":["https:\/\/truekung.com"]}]}},"_links":{"self":[{"href":"https:\/\/truekung.com\/pl\/wp-json\/wp\/v2\/posts\/42684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/truekung.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/truekung.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/truekung.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/truekung.com\/pl\/wp-json\/wp\/v2\/comments?post=42684"}],"version-history":[{"count":3,"href":"https:\/\/truekung.com\/pl\/wp-json\/wp\/v2\/posts\/42684\/revisions"}],"predecessor-version":[{"id":54832,"href":"https:\/\/truekung.com\/pl\/wp-json\/wp\/v2\/posts\/42684\/revisions\/54832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/truekung.com\/pl\/wp-json\/wp\/v2\/media\/42743"}],"wp:attachment":[{"href":"https:\/\/truekung.com\/pl\/wp-json\/wp\/v2\/media?parent=42684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/truekung.com\/pl\/wp-json\/wp\/v2\/categories?post=42684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/truekung.com\/pl\/wp-json\/wp\/v2\/tags?post=42684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}