{"id":40623,"date":"2025-11-18T16:12:15","date_gmt":"2025-11-18T08:12:15","guid":{"rendered":"https:\/\/truekung.com\/?p=40623"},"modified":"2026-06-29T18:41:56","modified_gmt":"2026-06-29T10:41:56","slug":"plus-size-company-billion-dollar-brand-torrid","status":"publish","type":"post","link":"https:\/\/truekung.com\/ko\/plus-size-company-billion-dollar-brand-torrid\/","title":{"rendered":"10\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \ube0c\ub79c\ub4dc\uac00 \ub41c \ud50c\ub7ec\uc2a4 \uc0ac\uc774\uc988 \ud68c\uc0ac?"},"content":{"rendered":"

\uadf8\ub9cc\ud07c plus-size<\/a> market looks crowded and slow. Many founders feel stuck. I once felt the same way.<\/p>\n\n\n\n

Torrid became a billion-dollar \uc0c1\ud45c<\/a> by putting \ub9de\ub2e4<\/a> first, building a real community, and running a tight omnichannel machine that linked stores and e-commerce with one inventory and one set of goals.<\/strong><\/p>\n\n\n\n

\"\ud50c\ub7ec\uc2a4<\/figure>\n\n\n\n

\ub9c8\ub9ac\uc544\uc640 \uac19\uc740 \uad6c\ub9e4\uc790\uc5d0\uac8c\uc11c\ub3c4 \uac19\uc740 \uac71\uc815\uc744 \ub4e3\uc2b5\ub2c8\ub2e4. \uac00\uaca9\uc740 \uc624\ub974\uace0, \uc7ac\uace0\ub294 \ub298\uc5b4\ub098\uace0, \ub9e4\uc7a5 \ubc29\ubb38\uac1d\uc740 \uc904\uc5b4\ub4ed\ub2c8\ub2e4. \uc800\ub294 \uac04\ub2e8\ud55c \uacc4\ud68d\uc744 \uc138\uc6c1\ub2c8\ub2e4. \uba3c\uc800 '\uc801\ud569\ud55c' \uac83\ubd80\ud130 \uc2dc\uc791\ud569\ub2c8\ub2e4. \uc2e4\uc81c \uac80\uc0c9 \uc758\ub3c4\uc5d0 \ub9de\ub294 \ucf58\ud150\uce20\ub97c \ub9cc\ub4e4\uace0, \ube60\ub978 \ub514\uc9c0\ud138 \ud310\ub9e4\ub97c \uc704\ud55c \uc7ac\uace0\ub97c \uacc4\ud68d\ud569\ub2c8\ub2e4. \uc774 \uacc4\ud68d\uc740 \uc9c0\ub8e8\ud558\uc9c0\ub9cc, \ud6a8\uacfc\ub294 \ud655\uc2e4\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud1a0\ub9ac\ub4dc\ub294 \ud50c\ub7ec\uc2a4 \uc0ac\uc774\uc988\uac00 \ud655\uc7a5 \uac00\ub2a5\ud558\ub2e4\ub294 \uac83\uc744 \uc99d\uba85\ud588\uc744\uae4c\uc694?<\/h2>\n\n\n\n

\ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ud50c\ub7ec\uc2a4 \uc0ac\uc774\uc988\ub97c "\ud2c8\uc0c8 \uc2dc\uc7a5"\uc774\ub77c\uace0 \ubd88\ub800\uc9c0\ub9cc, \uc800\ub294 \ub3d9\uc758\ud558\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \ud1a0\ub9ac\ub4dc\ub294 \uc9d1\uc911\uc774 \uc2b9\ub9ac\ud55c\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \ud1a0\ub9ac\ub4dc\ub294 \ucc98\uc74c\ubd80\ud130 \ud50c\ub7ec\uc2a4 \uc0ac\uc774\uc988 \uccb4\ud615\uc744 \uc704\ud55c \ud328\ud134\uc744 \uac1c\ubc1c\ud588\uace0, \uba85\ud655\ud55c \uc0ac\uc774\uc988 \uba85\uce6d\uc744 \ub3c4\uc785\ud588\uc73c\uba70, \uc80a\uac70\ub098 \uc5ec\uc131\uc2a4\ub7fd\uc9c0 \uc54a\uc740 \ud604\ub300\uc801\uc778 \ub514\uc790\uc778\uc744 \uc720\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub124. \uaddc\ubaa8\ub294 \uc801\uc808\ud55c \uaddc\uc728, \uc7ac\uad6c\ub9e4, \uadf8\ub9ac\uace0 \uac15\ub825\ud55c \uc6f9\uc0ac\uc774\ud2b8\ub85c \ub4b7\ubc1b\uce68\ub418\ub294 \ud0c4\ud0c4\ud55c \ub9e4\uc7a5 \uc6b4\uc601\uc5d0\uc11c \ube44\ub86f\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

\"Fit-first<\/figure>\n\n\n\n

\uc800\ub294 Torrid\uc758 \uc2dc\uc2a4\ud15c\uc744 \uc5f0\uad6c\ud558\uace0 B2B\ub85c \uc774\uc804\ub418\ub294 \ubd80\ubd84\ub4e4\uc744 \uadf8\ub300\ub85c \ub530\ub77c \ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \ud2b8\ub80c\ub4dc\ub97c \ucad3\uc9c0 \uc54a\uace0, \ud788\uc5b4\ub85c \ud54f\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4. \ub2e8\uc77c \uc0ac\uc774\uc988 \ube14\ub85d \uc138\ud2b8\ub97c \ub9cc\ub4e4\uc5b4 \ubc18\ubcf5\uc801\uc73c\ub85c \ud14c\uc2a4\ud2b8\ud569\ub2c8\ub2e4. \uc1fc\ud551\uac1d\uc774 \ubcf4\ub294 \uac83\uc744 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub3c4\ub85d \uc0ac\uc9c4, \ub9ac\ubdf0, \uce58\uc218\ub97c \uc815\ub82c\ud569\ub2c8\ub2e4. \ub610\ud55c \uc778\uae30 \uac80\uc0c9\uc5b4\ub97c \ucf58\ud150\uce20\uc5d0 \ub9e4\ud551\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubb34\ub8cc \ud2b8\ub798\ud53d\uc744 \ud655\ubcf4\ud558\uace0 \ubc18\ud488\ub960\uc744 \ub0ae\ucda5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc801\ud569\uc131 \ubc0f \uc758\ub3c4 \ub9e4\ud551<\/h3>\n\n\n\n

\ubaa8\ud638\ud55c \ucc28\ud2b8\ubcf4\ub2e4 \uba85\ud655\ud55c \uc774\ub984\uc774 \ub354 \uc88b\ub2e4<\/h4>\n\n\n\n

Fit Beat \uad11\uace0 \uce74\ud53c\ub97c \uc5b8\uae09\ud55c \ub9ac\ubdf0<\/h4>\n\n\n\n

\ub2e8\uc77c \uc778\ubca4\ud1a0\ub9ac \ubdf0\uac00 \ubd84\uc0b0\ub41c \ub370\uc774\ud130\ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/h4>\n\n\n\n
\ub0b4\uac00 \uacc4\ud68d\ud558\ub294 \uac80\uc0c9 \uc758\ub3c4<\/th>\ub0b4\uac00 \ud398\uc774\uc9c0\uc5d0 \uac8c\uc2dc\ud558\ub294 \ub0b4\uc6a9<\/th><\/tr><\/thead>
\ub728\uac70\uc6b4 \ud06c\uae30 \/ \ub728\uac70\uc6b4 \ud06c\uae30 \/ \ub728\uac70\uc6b4 \ud06c\uae30 00 \ub3d9\ub4f1<\/strong><\/td>\uac04\ub2e8\ud55c \ud6a1\ub2e8\ubcf4\ub3c4 \ud45c, \ubaa8\ub378 \ud0a4\uc640 \uce58\uc218, \uc758\ub958 \uc0ac\uc591 \ud558\uc774\ub77c\uc774\ud2b8<\/td><\/tr>
\ud1a0\ub9ac\ub4dc \ub9ac\ubdf0 \/ \ud1a0\ub9ac\ub4dc \uc758\ub958 \ud68c\uc0ac<\/strong><\/td>\ud54f(\uaf49\/\uc9c4\uc9dc\/\ub290\uc2a8\ud568), \uc6d0\ub2e8 \ucc38\uace0\uc0ac\ud56d, \uad00\ub9ac \ucc38\uace0\uc0ac\ud56d\uc73c\ub85c \ud0dc\uadf8\ub41c \ub9ac\ubdf0 \uc2a4\ub2c8\ud3ab<\/td><\/tr>
\ud1a0\ub9ac\ub4dc \ub9e4\uc7a5 \uc704\uce58 \/ \ub0b4 \uadfc\ucc98 \ud1a0\ub9ac\ub4dc \ub9e4\uc7a5 \/ \ud1a0\ub9ac\ub4dc \uc624\ud508 \uc2dc\uac04<\/strong><\/td>\uc601\uc5c5\uc2dc\uac04, \uc2e4\uc2dc\uac04 \uc7ac\uace0 \ud655\uc778, \ud074\ub9ad \uc564 \uceec\ub809\ud2b8 CTA\uac00 \ud3ec\ud568\ub41c \ub85c\uceec \ub9e4\uc7a5 \ud398\uc774\uc9c0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\uc774 \uc774\uc57c\uae30\uc5d0\uc11c \ub808\uc778 \ube0c\ub77c\uc774\uc5b8\ud2b8\ub294 \uc5b4\ub5a4 \uc5ed\ud560\uc744 \ud558\ub098\uc694?<\/h2>\n\n\n\n

\uc800\ub294 \ub808\uc778 \ube0c\ub77c\uc774\uc5b8\ud2b8\uc758 \uc624\ub79c \uc5ed\uc0ac\uc640 \uce74\uc2dc\ucf00\uc758 \uce5c\ubc00\ud55c \uc18d\uc637\uc5d0 \uc874\uacbd\uc2ec\uc744 \ub290\ub08d\ub2c8\ub2e4. \uc2e0\ub8b0\uc640 \ud54f\uc774 \uc218\uc2ed \ub144 \ub3d9\uc548 \uac00\uce58\ub97c \uc720\uc9c0\ud55c\ub2e4\ub294 \uac83\uc744 \uc99d\uba85\ud558\ub294 \uc0ac\ub840\uc8e0. \uc800\ub294 \uc790\uccb4 \ube0c\ub79c\ub4dc\ub97c \uae30\ud68d\ud560 \ub54c \ub808\uc778 \ube0c\ub77c\uc774\uc5b8\ud2b8\ub97c \ub450 \ubc88\uc9f8 \uae30\uc900\uc73c\ub85c \uc0bc\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub808\uc778 \ube0c\ub77c\uc774\uc5b8\ud2b8\ub294 \uccad\ubc14\uc9c0, \ube0c\ub798\uc9c0\uc5b4, \uae30\ubcf8 \uc758\ub958\uc5d0\uc11c \uc9c0\uc18d\uc801\uc778 \uc778\uae30\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc774\ub294 \ub2e8\uae30 \ud2b8\ub80c\ub4dc\ub97c \ub118\uc5b4 \uafb8\uc900\ud55c \uc218\uc694\uac00 \uc788\uc74c\uc744 \uc785\uc99d\ud569\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

\"\ub370\ub2d8<\/figure>\n\n\n\n

\uc2e4\uc81c \uc1fc\ud551\uac1d\ub4e4\uc774 \uac80\uc0c9\ud558\ub294 \ubc29\uc2dd\uc744 \uc911\uc2ec\uc73c\ub85c SEO\uc640 \ucf58\ud150\uce20\ub97c \uad6c\uc131\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud0a4\uc6cc\ub4dc\ub294 \ubcf4\uae30\uc5d0\ub294 \ubcf5\uc7a1\ud574 \ubcf4\uc774\uc9c0\ub9cc, \uad6c\ub9e4 \uc758\ub3c4\ub97c \ub4dc\ub7ec\ub0c5\ub2c8\ub2e4. \uc9e7\uace0 \uc9c1\uc811\uc801\uc778 \ub2f5\ubcc0\uc744 \uc791\uc131\ud569\ub2c8\ub2e4. \ud0a4\uc6cc\ub4dc\ub97c \uc5c9\uc131\ud558\uac8c \uc785\ub825\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub9e4\uc7a5 \uc9c1\uc6d0\ucc98\ub7fc \uc9c8\ubb38\uc5d0 \ub2f5\ubcc0\ud569\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \uc0ac\uc774\uc988 \ucc28\ud2b8\uc640 \uace0\uac1d \uad00\ub9ac \ud398\uc774\uc9c0\ub85c \uc5f0\uacb0\ub418\ub294 \ub9c1\ud06c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uad6c\ub9e4\uc790\uac00 PDP \ud329\uc744 \uc900\ube44\ud574 \ub2ec\ub77c\uace0 \uc694\uccad\ud558\uba74 \uae30\ubcf8\uc801\uc73c\ub85c \uc774\ub7ec\ud55c \ubaa8\ub4c8\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubcc0\ud658\ub418\ub294 \ub85c\uceec \ubc0f \uc11c\ube44\uc2a4 \uc758\ub3c4<\/h3>\n\n\n\n

\ub0b4 \uc8fc\ubcc0 \uc9c0\ub3c4\uc640 \uc601\uc5c5\uc2dc\uac04\uc774 \ud544\uc694\ud569\ub2c8\ub2e4<\/h4>\n\n\n\n

\uce74\ud14c\uace0\ub9ac \uc758\ub3c4\uc5d0\ub294 \ud544\ud130\uc640 \ud06c\uae30 \uba85\ud655\uc131\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/h4>\n\n\n\n

\uc11c\ube44\uc2a4 \uc758\ub3c4\uc5d0\ub294 \ube60\ub978 \uc5f0\ub77d \uacbd\ub85c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/h4>\n\n\n\n
\ucffc\ub9ac \ud328\ubc00\ub9ac(\uc2e4\uc81c \ubcc0\ud615)<\/th>\ud398\uc774\uc9c0 \uc720\ud615<\/th>\uaf2d \ud544\uc694\ud55c \uc694\uc18c<\/th><\/tr><\/thead>
\ub0b4 \uadfc\ucc98 \ub808\uc778 \ube0c\ub77c\uc774\uc5b8\ud2b8 \/ \ub0b4 \uadfc\ucc98 \ub808\uc778 \ube0c\ub77c\uc774\uc5b8\ud2b8 \ub9e4\uc7a5 \/ \ub808\uc778 \ube0c\ub77c\uc774\uc5b8\ud2b8 \uc601\uc5c5\uc2dc\uac04 \/ \ub808\uc778 \ube0c\ub77c\uc774\uc5b8\ud2b8\ub294 \uba87 \uc2dc\uc5d0 \ubb38\uc744 \uc5f4\uae4c\uc694?<\/strong><\/td>\uc9c0\uc5ed \ub9e4\uc7a5 \ud398\uc774\uc9c0<\/td>\uc8fc\uc18c, \uc9c0\ub3c4, \uc804\ud654\ubc88\ud638, \uc624\ub298 \uc601\uc5c5\uc2dc\uac04, \uacf5\ud734\uc77c \uc6b0\uc120 \uc801\uc6a9<\/td><\/tr>
lane bryant jeans \/ lane bryant lingerie \/ \uc5ec\uc131<\/a>\u2019s lane bryant shoes<\/strong><\/td>\uce74\ud14c\uace0\ub9ac \ud398\uc774\uc9c0<\/td>\uc0ac\uc774\uc988, \ubc11\uc704, \uc6d0\ub2e8\ubcc4 \ud544\ud130, \ubaa8\ub378 \ud1b5\uacc4, \ud54f \ub178\ud2b8<\/td><\/tr>
\ub808\uc778 \ube0c\ub77c\uc774\uc5b8\ud2b8 \uace0\uac1d \uc11c\ube44\uc2a4 \/ \ub808\uc778 \ube0c\ub77c\uc774\uc5b8\ud2b8 \uace0\uac1d \uc11c\ube44\uc2a4 \uc804\ud654\ubc88\ud638<\/strong><\/td>\uc9c0\uc6d0 \ud5c8\ube0c<\/td>\uc804\ud654, \ucc44\ud305, \ubc18\ud488 \uc815\ucc45, \uc8fc\ubb38 \ucd94\uc801<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\uc5b4\ub5bb\uac8c \ud558\uba74 '\uc801\ud569 \uc6b0\uc120'\uc744 \uacf5\uc7a5 \uc791\uc5c5\uc73c\ub85c \ubc14\uafc0 \uc218 \uc788\uc744\uae4c?<\/h2>\n\n\n\n

\uc2ac\ub85c\uac74\uc740 \uc2dc\uc2a4\ud15c\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc800\ub294 \uc2dc\uc2a4\ud15c\uc744 \ub9cc\ub4ed\ub2c8\ub2e4. \ud50c\ub7ec\uc2a4 \uc0ac\uc774\uc988 \uae30\ubcf8 \ube14\ub85d\ubd80\ud130 \uc2dc\uc791\ud569\ub2c8\ub2e4. \uc0d8\ud50c \uc0ac\uc774\uc988\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub2e4\uc591\ud55c \uc0ac\uc774\uc988\uc758 \uc2e4\uc81c \uccb4\ud615\uc5d0 \ub9de\ucdb0 \ud54f\uc744 \ud14c\uc2a4\ud2b8\ud569\ub2c8\ub2e4. \ubc11\uc704 \ub192\uc774, \uc554\ud640 \ud615\ud0dc, \uc2a4\ud2b8\ub7a9 \ub108\ube44, \ud3ec\ucf13 \uc704\uce58\uae4c\uc9c0 \ud14c\uc2a4\ud2b8\ud569\ub2c8\ub2e4. \uc5ec\ub7ec \ubc88 \uc218\uc815\ud560 \uac83\uc744 \uc608\uc0c1\ud558\uace0, \ucc28\ubd84\ud558\uace0 \uae30\uc220\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uc9c4\ud589\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

'\ud54f\ud37c\uc2a4\ud2b8'\ub780 \ucc98\uc74c\ubd80\ud130 \ud50c\ub7ec\uc2a4 \uccb4\ud615\uc5d0 \ub9de\ucdb0 \ud328\ud134\uc744 \uc81c\uc791\ud558\uace0, \uc758\ub3c4\uc801\uc73c\ub85c \ub4f1\uae09\uc744 \ub9e4\uae30\uace0, \ud070 \uc0ac\uc774\uc988\ub97c \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \ubaa8\ub4e0 \uc0ac\uc774\uc988\uc758 \uc2e4\uc81c \ubaa8\ub378\uc744 \ub300\uc0c1\uc73c\ub85c \uac80\uc0ac\ub97c \uc2e4\uc2dc\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

\"\ud328\ud134\ub8f8,<\/figure>\n\n\n\n

\uad6c\ub9e4\uc790\uc5d0\uac8c \uae54\ub054\ud55c \uc0ac\uc591 \ud329\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uce58\uc218 \ucc28\ud2b8, \ud5c8\uc6a9 \uc624\ucc28 \ud45c, \uadf8\ub9ac\uace0 \ud540 \ub178\ud2b8\uac00 \uc788\ub294 \uc0ac\uc9c4\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ud06c\ub85c\uc2a4 \uc1fc\ud551\uc744 \uc27d\uac8c \ud560 \uc218 \uc788\ub3c4\ub85d \uc77c\ubc18\uc801\uc778 \uc0ac\uc774\uc988 \uba85\uce6d\uc744 \uc704\ud55c \ud06c\ub85c\uc2a4\uc6cc\ud06c\ub97c \ucd94\uac00\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc2e0\ucd95\uc131 \ud68c\ubcf5 \ubc0f \ubcf4\ud480 \ubc1c\uc0dd\uc5d0 \ub300\ud55c \uad00\ub9ac \ud14c\uc2a4\ud2b8\ub3c4 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubc18\ud488\uc774\ub098 \ud654\ub97c \ub0b4\ub294 \ub9ac\ubdf0\ub97c \ubc29\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc544\ub798\ub294 \uace0\uac1d\uc774 Torrid \uc2a4\ud0c0\uc77c \ub77c\ubca8\uacfc \ube44\uad50 \ud3c9\uac00\ud560 \ub54c \uc0ac\uc6a9\ud558\ub294 \ub300\ud45c\uc801\uc778 \ub9e4\ud551\uc785\ub2c8\ub2e4. \uc815\ud655\ud55c \uc218\uce58\ub294 \ube0c\ub79c\ub4dc\ub9c8\ub2e4 \ub2e4\ub974\ubbc0\ub85c \uc81c\uc791 \uc804\uc5d0 \ud56d\uc0c1 \ud655\uc778\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub0b4 \uc791\uc5c5 \ud06c\uae30 \ud6a1\ub2e8\ubcf4\ub3c4(\ub300\ud45c)<\/h3>\n\n\n\n

\uad00\uc6a9\uc744 \uc5c4\uaca9\ud788 \uc720\uc9c0\ud558\uc138\uc694<\/h4>\n\n\n\n

\uc2e0\uccb4 \uce58\uc218\uc640 \uc758\ub958 \uce58\uc218\ub97c \ubaa8\ub450 \ud45c\uc2dc\ud569\ub2c8\ub2e4.<\/h4>\n\n\n\n

\ud56d\uc0c1 \uc0c1\uc758\uc640 \ud558\uc758\ub97c \ub530\ub85c \ucc29\uc6a9 \ud14c\uc2a4\ud2b8\ub97c \ud558\uc138\uc694<\/h4>\n\n\n\n
\uc0c1\ud45c<\/th>\uc54c\ud30c<\/th>\ub300\ub7b5 \ubbf8\uad6d \ubc94\uc704<\/th>\uac00\uc2b4\ub458\ub808(cm)<\/th>\uc5c9\ub369\uc774(cm)<\/th><\/tr><\/thead>
00<\/td>XS<\/td>10~12\uc138<\/td>96\u2013101<\/td>102\u2013108<\/td><\/tr>
0<\/td>\uc5d0\uc2a4<\/td>14\u201316<\/td>103\u2013108<\/td>110\u2013116<\/td><\/tr>
1<\/td>\uc911<\/td>18~20\uc138<\/td>111\u2013116<\/td>118\u2013124<\/td><\/tr>
2<\/td>\uc5d8<\/td>22\u201324<\/td>119\u2013124<\/td>126\u2013132<\/td><\/tr>
3<\/td>\ud2b9\ub300<\/td>26\u201328<\/td>127\u2013132<\/td>134\u2013140<\/td><\/tr>
4<\/td>2XL<\/td>30<\/td>135\u2013139<\/td>142\u2013146<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\ub9c8\ub9ac\uc544\uc640 \uac19\uc740 \uad6c\ub9e4\uc790\uc5d0\uac8c \uc634\ub2c8\ucc44\ub110 \uacc4\ud68d\uc740 \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uae4c\uc694?<\/h2>\n\n\n\n

\uc800\ub294 \ub9e4\uc7a5\uacfc \uc6f9\uc0ac\uc774\ud2b8 \ubaa8\ub450\uc758 \uc7ac\uace0\ub97c \ub3d9\uc2dc\uc5d0 \uacc4\ud68d\ud569\ub2c8\ub2e4. \uc0ac\uace0\ubc29\uc2dd\uc744 \ub098\ub204\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc7ac\uace0\uc5d0 \ub300\ud55c \ub2e8\uc77c \uc9c4\uc2e4\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4. \uc9c1\uc6d0\uc774 \uc5c6\uc5b4\ub3c4 \uc81c\ud488\uc774 \ud310\ub9e4\ub420 \uc218 \uc788\ub3c4\ub85d \ucf58\ud150\uce20\ub97c \ucd94\uac00\ud569\ub2c8\ub2e4. \ucd9c\uc2dc\uc77c\uc740 \uc1fc\ud551\uac1d\uc774 \uc2e4\uc81c\ub85c \uac80\uc0c9\ud558\ub294 \uc2dc\uc810\uacfc \uc77c\uce58\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc634\ub2c8\ucc44\ub110\uc740 \ud558\ub098\uc758 \uc778\ubca4\ud1a0\ub9ac, \ud558\ub098\uc758 \uce98\ub9b0\ub354, \ud558\ub098\uc758 \ucf58\ud150\uce20 \ud329\uc774 \ub9e4\uc7a5\uacfc \uc6f9\uc744 \ub3d9\uc2dc\uc5d0 \uc9c0\uc6d0\ud560 \ub54c \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

\"\ud074\ub9ad<\/figure>\n\n\n\n

\uc800\ub294 \uc2ec\ud50c\ud55c \ub9ac\ub4ec\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \ucf54\uc5b4 \ub370\ub2d8 \ud54f\uc744 \uace0\uc815\ud558\uace0, \ud0c0\uc774\ud2b8\ud55c \ucea1\uc290 \ud615\ud0dc\uc758 \ub4dc\ub808\uc2a4\uc640 \ub2c8\ud2b8 \ud0d1\uc744 \ucd94\uac00\ud569\ub2c8\ub2e4. \uc2a4\ucffc\ud2b8 \ud14c\uc2a4\ud2b8\ub97c \ud1b5\uacfc\ud55c \uc561\ud2f0\ube0c \uc138\ud2b8\ub97c \ud3ec\ud568\ud569\ub2c8\ub2e4. \uc0ac\uc9c4, \ube44\ub514\uc624, \uc0ac\uc774\uc988 \ucc28\ud2b8\ub294 \uc77c\ucc0d \uc608\uc57d\ud569\ub2c8\ub2e4. \uc9c0\uc5ed \ud398\uc774\uc9c0\uc5d0\ub294 \ub9e4\uc7a5 \uc6b4\uc601 \uc2dc\uac04 \ubaa8\ub4c8\uc744 \ucd94\uac00\ud569\ub2c8\ub2e4. \ub610\ud55c, \ub300\uaddc\ubaa8 \uc138\uc77c \ud589\uc0ac \uc804\uc5d0 \ud574\ub2f9 \ubb38\uc758\uac00 \ub098\ud0c0\ub098\uae30 \ub54c\ubb38\uc5d0 \uc804\ud654 \ubc0f \ucc44\ud305\uc73c\ub85c \uba85\ud655\ud558\uac8c \uc548\ub0b4\ud558\ub294 "\uace0\uac1d \uc11c\ube44\uc2a4" \ube14\ub85d\ub3c4 \uc900\ube44\ud569\ub2c8\ub2e4. \uc774\uac74 \uc774\ub860\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ubc18\ud488\uc744 \uc904\uc774\uace0 \uc804\ud658\uc728\uc744 \ub192\uc774\ub294 \ub370 \uc911\uc694\ud55c \ub9e4\uc8fc \uc9c4\ud589\ub418\ub294 \uc791\uc5c5\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucea1\uc290 \ud50c\ub79c\uacfc MOQ \uace0\ub824<\/h3>\n\n\n\n

\uc601\uc6c5\uc758 \uae4a\uc774, \ucc38\uc2e0\ud568\uc758 \ud3ed\uc774 \uc544\ub2c8\ub2e4<\/h4>\n\n\n\n

\ucd5c\uc18c \uc8fc\ubb38 \uc218\ub7c9(MOQ)\uc744 \ub0ae\ucd94\uae30 \uc704\ud55c \uacf5\uc720 \ud328\ube0c\ub9ad<\/h4>\n\n\n\n

\ub300\ub7c9 \uc0dd\uc0b0 \uc804\uc5d0 \ucf58\ud150\uce20 \ud329 \uc900\ube44 \uc644\ub8cc<\/h4>\n\n\n\n
\ucea1\uc290<\/th>\uad6c\uc870<\/th>\ucd5c\uc18c\uc8fc\ubb38\uc218\ub7c9(MOQ) \uacc4\ud68d<\/th>\ub178\ud2b8<\/th><\/tr><\/thead>
\ub370\ub2d8(\ud788\uc5b4\ub85c\ud54f)<\/td>12~13\uc628\uc2a4 \uc2a4\ud2b8\ub808\uce58<\/td>\uc138\ud0c1\ub2f9 1,200\uc6d0<\/td>\uc0c1\uc2b9 \uc635\uc158, \ud3ec\ucf13 \ubc30\uce58 \ud655\uc778<\/td><\/tr>
\ub370\uc774 \ub4dc\ub808\uc2a4<\/td>\uc2e0\ucd95\uc131\uc774 \uc788\ub294 \ube44\uc2a4\ucf54\uc2a4 \ub610\ub294 \ud06c\ub808\uc774\ud504<\/td>\uc778\uc1c4\ubb3c\ub2f9 1,000\uac1c<\/td>\ud314\uc758 \ud3b8\uc548\ud568\uc744 \uc704\ud55c \uc18c\ub9e4 \uc635\uc158<\/td><\/tr>
\ub2c8\ud2b8 \uc0c1\uc758<\/td>\ucf54\ud2bc \ubaa8\ub2ec \ub610\ub294 \ucf54\ud2bc \uc2a4\ud310\ub371\uc2a4<\/td>\uc0c9\uc0c1\ub2f9 1,200\uac1c<\/td>\ub124\ud06c\ub77c\uc778 \uc885\ub958, \uc0ac\uc774\uc988\ubcc4 \uae38\uc774<\/td><\/tr>
\uc561\ud2f0\ube0c\uc6e8\uc5b4<\/td>\ub098\uc77c\ub860 \uc2a4\ud310\ub371\uc2a4<\/td>\uc0c9\uc0c1\ub2f9 800\uac1c<\/td>\uc2a4\ucffc\ud2b8 \ubc29\uc9c0 \ud14c\uc2a4\ud2b8 \uc601\uc0c1<\/td><\/tr>
\uce5c\ubc00\ud55c \uc0ac\ub78c\ub4e4(\uce74\uc2dc\ud06c \uc2a4\ud0c0\uc77c\uc758 \ud559\uc2b5)<\/td>\ub9c8\uc774\ud06c\ub85c\ud30c\uc774\ubc84 + \ud30c\uc6cc\uba54\uc2dc<\/td>\uc2a4\ud0c0\uc77c\ub2f9 1,500\uac1c<\/td>\ub113\uc740 \uc2a4\ud2b8\ub7a9, \uce21\uba74 \uc9c0\uc9c0 \ud328\ub110<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\uc2a4\ud338 \uc5c6\uc774 "\ub0b4 \uc8fc\ubcc0" \uac80\uc0c9\uc744 \uc0ac\uc6a9\ud558\ub824\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud558\ub098\uc694?<\/h2>\n\n\n\n

\uc54c\uace0\ub9ac\uc998\uc744 \uc18d\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc9c8\uc758\uc5d0 \ub2f5\ud569\ub2c8\ub2e4. \uc9c0\ub3c4, \uc601\uc5c5\uc2dc\uac04, \uc7ac\uace0\uac00 \ud3ec\ud568\ub41c \uc2e4\uc81c \ub9e4\uc7a5 \ud398\uc774\uc9c0\ub97c \ub9cc\ub4ed\ub2c8\ub2e4. "\uac00\uc7a5 \uac00\uae4c\uc6b4 \ub808\uc778 \ube0c\ub77c\uc774\uc5b8\ud2b8", "\ub0b4 \uadfc\ucc98 \ud56b\ud50c\ub808\uc774\uc2a4", "\ub808\uc778 \ube0c\ub77c\uc774\uc5b8\ud2b8 \ub9e4\uc7a5 \ucc3e\uae30"\uc640 \uac19\uc740 FAQ\ub97c \ucd94\uac00\ud569\ub2c8\ub2e4. \uc774\ub984, \uc8fc\uc18c, \uc804\ud654\ubc88\ud638\ub294 \uc6f9 \uc804\uccb4\uc5d0\uc11c \ub3d9\uc77c\ud558\uac8c \uc720\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc2e4\uc81c \ud398\uc774\uc9c0, \uc2e4\uc81c \ub370\uc774\ud130, \ube60\ub978 \ub9e4\uc7a5 \uc7ac\uace0 \ud655\uc778\uc744 \ud1b5\ud574 \ud604\uc9c0 \uc758\ub3c4\ub97c \ud30c\uc545\ud558\uc138\uc694. \uc544\ubb34 \ub0b4\uc6a9\ub3c4 \uc5c6\ub294 \ucd9c\uc785\uad6c \ud398\uc774\uc9c0\ub294 \ud53c\ud558\uc138\uc694.<\/strong><\/p>\n\n\n\n

\"\ub85c\uceec<\/figure>\n\n\n\n

\ube0c\ub79c\ub4dc \ubc0f \uce74\ud14c\uace0\ub9ac \uad00\ub828 \ubb38\uc758\uc5d0 \ub300\ud55c \uac04\ub2e8\ud55c \ucf58\ud150\uce20 \uc0c9\uc778\ub3c4 \uc791\uc131\ud569\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc740 \ub9de\ucda4\ubc95 \uc624\ub958\ub97c \ub9ce\uc774 \uc785\ub825\ud558\uc9c0\ub9cc, \uc800\ub294 \ud310\ub2e8\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc774 \uc6d0\ud558\ub294 \uacf3\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\ub4dc\ub9bd\ub2c8\ub2e4. \ub728\uac70\uc6b4 \ucd9c\uad6c<\/strong>, \ub728\uac70\uc6b4 \uc758\uc0c1<\/strong>, \ub728\uac70\uc6b4 \uc791\uc5c5\ubcf5<\/strong>, \ub728\uac70\uc6b4 \ud50c\ub7ec\uc2a4 \uc0ac\uc774\uc988<\/strong>, \ub808\uc778 \ube0c\ub77c\uc774\uc5b8\ud2b8 \uc544\uc6b8\ub81b<\/strong>, \uadf8\ub9ac\uace0 \uce74\uc2dc\ud06c \ub808\uc778 \ube0c\ub77c\uc774\uc5b8\ud2b8<\/strong> \uc801\uc808\ud55c \uce74\ud14c\uace0\ub9ac \ub610\ub294 \uc815\ubcf4 \ud398\uc774\uc9c0\ub85c \uc774\ub3d9\ud569\ub2c8\ub2e4. \uc11c\ube44\uc2a4 \ub9c1\ud06c\ub97c \ucd94\uac00\ud569\ub2c8\ub2e4. \ub808\uc778 \ube0c\ub77c\uc774\uc5b8\ud2b8 \uc6f9\uc0ac\uc774\ud2b8<\/strong>, \ub808\uc778 \ube0c\ub77c\uc774\uc5b8\ud2b8 \uc628\ub77c\uc778 \uc138\uc77c<\/strong>, \uadf8\ub9ac\uace0 \ub808\uc778 \ube0c\ub77c\uc774\uc5b8\ud2b8 \uace0\uac1d \uc11c\ube44\uc2a4<\/strong>. \uc774\ub807\uac8c \ud558\uba74 \uc2e0\ub8b0\ub3c4\uac00 \ub192\uc544\uc9c0\uace0 \ubc18\uc1a1\ub960\uc774 \uc904\uc5b4\ub4ed\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubcf5\uc7a1\ud55c \ucffc\ub9ac\uc5d0 \ub300\ud55c \ub77c\uc6b0\ud305 \ub9f5 \uc608\uc2dc<\/h3>\n\n\n\n

\ucca0\uc790\uac00 \uc544\ub2cc \uc758\ub3c4\uc5d0 \ub530\ub77c \uadf8\ub8f9\ud654<\/h4>\n\n\n\n

\ud398\uc774\uc9c0\ub2f9 \ud558\ub098\uc758 \uba85\ud655\ud55c \uc791\uc5c5\uc744 \uc9c0\uc815\ud558\uc138\uc694<\/h4>\n\n\n\n

\uc5f0\ub77d\ucc98 \uacbd\ub85c\ub97c \uba85\ud655\ud558\uac8c \uc720\uc9c0\ud558\uc138\uc694<\/h4>\n\n\n\n
\uc9c0\uc800\ubd84\ud55c \ucffc\ub9ac \ubcc0\ud615<\/th>\uc758\ub3c4 \uadf8\ub8f9<\/th>\ub79c\ub529 \ud398\uc774\uc9c0 \uc561\uc158<\/th><\/tr><\/thead>
\ub0b4 \uadfc\ucc98 \ub354\uc704 \/ \ub0b4 \uadfc\ucc98 \ub354\uc704 \/ \ub354\uc704\uac00 \uc2ec\ud55c \uc9c0\uc5ed<\/td>\ud604\uc9c0\uc758<\/td>\uc9c0\ub3c4 \ubcf4\uae30, \uc601\uc5c5\uc2dc\uac04, \uc804\ud654, \ub9e4\uc7a5 \uc608\uc57d<\/td><\/tr>
\ub0b4 \uadfc\ucc98 \ub808\uc778 \ube0c\ub77c\uc774\uc5b8\ud2b8 \/ \ub808\uc778 \ube0c\ub77c\uc774\uc5b8\ud2b8\ub294 \uc5b8\uc81c \uc624\ud508\ud558\ub098\uc694?<\/td>\ud604\uc9c0\uc758<\/td>\uc624\ub298\uc758 \uc1fc \uc2dc\uac04, \uacf5\ud734\uc77c \uc6b0\uc120 \uc801\uc6a9<\/td><\/tr>
\ub808\uc778 \ube0c\ub77c\uc774\uc5b8\ud2b8 \uc9c4 \/ \ud50c\ub7ec\uc2a4 \uc0ac\uc774\uc988 \ub4dc\ub808\uc2a4 \ud1a0\ub9ac\ub4dc<\/td>\ubc94\uc8fc<\/td>\uc0ac\uc774\uc988\ubcc4 \ud544\ud130\ub9c1, \ud54f \ub178\ud2b8 \ubc0f \ubaa8\ub378 \ud1b5\uacc4 \ud45c\uc2dc<\/td><\/tr>
\ub808\uc778 \ube0c\ub77c\uc774\uc5b8\ud2b8 \uace0\uac1d \uc11c\ube44\uc2a4 \/ \uc804\ud654\ubc88\ud638<\/td>\uc11c\ube44\uc2a4<\/td>\uc804\ud654, \ucc44\ud305, \uc8fc\ubb38 \ucd94\uc801, \ubc18\ud488 \uc2dc\uc791<\/td><\/tr>
\ud1a0\ub9ac\ub4dc \ub9ac\ubdf0 \/ \ub808\uc778 \ube0c\ub77c\uc774\uc5b8\ud2b8 \uc138\uc77c<\/td>\uc5f0\uad6c<\/td>\uc801\ud569\uc131 \ubc0f \ud604\uc7ac \ud504\ub85c\ubaa8\uc158\ubcc4 \ub9ac\ubdf0 \ud45c\uc2dc<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\uacb0\ub860<\/h2>\n\n\n\n

\uc801\ud569\uc131 \uc6b0\uc120, \uba85\ud655\ud55c \ucf58\ud150\uce20, \uadf8\ub9ac\uace0 \ud558\ub098\uc758 \uc7ac\uace0 \uc9c4\uc2e4\uc774 "\ud2c8\uc0c8"\ub97c \uaddc\ubaa8\ub85c \uc804\ud658\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc800\ub294 \uac1c\uc778 \uc0c1\ud45c\uc5d0\ub3c4 \ub3d9\uc77c\ud55c \ud50c\ub808\uc774\ubd81\uc744 \uc0ac\uc6a9\ud558\ub294\ub370, \ud6a8\uacfc\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub0b4 \uc5ed\ud560<\/h2>\n\n\n\n

\ub0b4 \uc774\ub984:<\/strong> \ub79c\uc2dc \uce58\uc544
\uc774\uba54\uc77c:<\/strong> lancy@truekung.com
\uc6f9\uc0ac\uc774\ud2b8:<\/strong> https:\/\/truekung.com
\ube0c\ub79c\ub4dc \uc774\ub984:<\/strong> \ud2b8\ub8e8\ucff5
\uad6d\uac00:<\/strong> \uc911\uad6d
\uc81c\ud488:<\/strong> \ud328\uc158 \uc758\ub958
\uc0ac\uc5c5 \ubaa8\ub378:<\/strong> B2B, \ub3c4\ub9e4\ub9cc \uac00\ub2a5
\uc0c1\ud0dc:<\/strong> \uc800\ud76c \uacf5\uc7a5\uc5d0\ub294 200\uba85 \uc774\uc0c1\uc758 \uc9c1\uc6d0\uc774 \uadfc\ubb34\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc804 \uc138\uacc4 \ub2e4\uc591\ud55c \ube0c\ub79c\ub4dc\uc640 \uc288\ud37c\ub9c8\ucf13\uc5d0 \uc758\ub958 \uc81c\ud488\uacfc OEM\/ODM \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc758\ub958 \uc0dd\uc0b0 \ubc0f \uc218\ucd9c \ubd84\uc57c\uc5d0\uc11c 20\ub144\uc758 \uacbd\ub825\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc73c\uba70, \uc8fc\uc694 \uc81c\ud488\uc73c\ub85c\ub294 \uc5ec\uc131 \ud328\uc158 \uc758\ub958, \uc7ac\ud0b7, \uc2a4\ucee4\ud2b8, \ub4dc\ub808\uc2a4, \uccad\ubc14\uc9c0, \ud2f0\uc154\uce20, \uc2a4\uc6e8\ud2b8\uc154\uce20, \ub2e4\uc6b4 \uc7ac\ud0b7, \uc708\ub4dc\ube0c\ub808\uc774\ucee4, \ucf54\ud2b8, \ud328\uc158 \uac00\ubc29, \uc2a4\ud3ec\uce20\uc6e8\uc5b4, \uc544\ub3d9\ubcf5, \uc18d\uc637 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.
\uc8fc\uc694 \uc218\ucd9c\uad6d:<\/strong> \ub124\ub35c\ub780\ub4dc, \ub374\ub9c8\ud06c, \ubca8\uae30\uc5d0, \ub178\ub974\uc6e8\uc774, \uc601\uad6d, \ubbf8\uad6d, \ub3c5\uc77c, \ud638\uc8fc, \ud0dc\uad6d, \ud130\ud0a4, \uc774\ud0c8\ub9ac\uc544, \ub7ec\uc2dc\uc544, \uc0ac\uc6b0\ub514\uc544\ub77c\ube44\uc544 \ub4f1.<\/p>\n

\uc870\ud68c\uc218: 113<\/p>","protected":false},"excerpt":{"rendered":"

The plus-size market looks crowded and slow. Many founders feel stuck. I once felt the same way. Torrid became a billion-dollar brand by putting fit first, building a real community, and running a tight omnichannel machine that linked stores and e-commerce with one inventory and one set of goals. I hear the same worries from […]<\/p>\n","protected":false},"author":2,"featured_media":40625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-40623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-blog"],"yoast_head":"\nTorrid: The Plus-Size Brand That Scaled to $1B | 2025<\/title>\n<meta name=\"description\" content=\"How Torrid proved plus-size can scale: fit-first patterns, community, and omnichannel execution\u2014with Lane Bryant benchmarks and practical B2B takeaways.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/truekung.com\/ko\/plus-size-company-billion-dollar-brand-torrid\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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