{"id":42684,"date":"2025-11-25T15:21:31","date_gmt":"2025-11-25T07:21:31","guid":{"rendered":"https:\/\/truekung.com\/?p=42684"},"modified":"2026-06-29T18:24:08","modified_gmt":"2026-06-29T10:24:08","slug":"why-frasers-group-shuttered-matchesfashion","status":"publish","type":"post","link":"https:\/\/truekung.com\/ja\/why-frasers-group-shuttered-matchesfashion\/","title":{"rendered":"\u30d5\u30ec\u30a4\u30b6\u30fc\u30ba\u30b0\u30eb\u30fc\u30d7\u306f\u306a\u305cMatchesfashion\u3092\u9589\u9396\u3057\u305f\u306e\u304b\uff1f"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u9589\u9396\u306f\u30d0\u30a4\u30e4\u30fc\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u885d\u6483\u3092\u4e0e\u3048\u307e\u3057\u305f\u3002\u79c1\u3082\u540c\u3058\u6050\u6016\u3092\u611f\u3058\u307e\u3057\u305f\u3002\u5f7c\u3089\u306b\u8d77\u3053\u3063\u305f\u306e\u306a\u3089\u3001\u79c1\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u3082\u8d77\u3053\u308a\u5f97\u308b\u3001\u3068\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30d5\u30ec\u30a4\u30b6\u30fc\u30ba\u30fb\u30b0\u30eb\u30fc\u30d7\u306f\u3001\u30de\u30c3\u30c1\u30ba\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u304c\u8d64\u5b57\u3092\u5782\u308c\u6d41\u3057\u3001\u76ee\u6a19\u672a\u9054\u306b\u9665\u308a\u3001\u30d5\u30ec\u30a4\u30b6\u30fc\u30ba\u304c\u5b9f\u884c\u53ef\u80fd\u3068\u8003\u3048\u308b\u4ee5\u4e0a\u306e\u8cc7\u91d1\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u305f\u305f\u3081\u3001\u4e8b\u696d\u3092\u9589\u9396\u3057\u307e\u3057\u305f\u3002\u8cb7\u53ce\u304b\u3089\u308f\u305a\u304b\u6570\u304b\u6708\u5f8c\u3001\u540c\u793e\u306f\u7d4c\u55b6\u7834\u7dbb\u3057\u3001\u4e8b\u696d\u306e\u7e2e\u5c0f\u306b\u7740\u624b\u3057\u307e\u3057\u305f\u3002.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065127-1024x683.webp\" alt=\"\u30d5\u30ec\u30a4\u30b6\u30fc\u30ba\u30b0\u30eb\u30fc\u30d7\u304c\u30de\u30c3\u30c1\u30ba\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3092\u9589\u9396\u3057\u305f\u7406\u7531\" class=\"wp-image-42744\" title=\"\u30d5\u30ec\u30a4\u30b6\u30fc\u30ba\u30b0\u30eb\u30fc\u30d7\u304c\u30de\u30c3\u30c1\u30ba\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3092\u9589\u9396\u3057\u305f\u7406\u7531\" srcset=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065127-1024x683.webp 1024w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065127-300x200.webp 300w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065127-768x512.webp 768w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065127-18x12.webp 18w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065127-800x533.webp 800w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065127-64x43.webp 64w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065127.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I do not like surprises in supply chains. This closure was fast. It started with missed plans, then <a href=\"\/top-clothing-brands-in-the-world\/\">\u30d6\u30e9\u30f3\u30c9<\/a> pushback, then cash pressure. I watched the announcements and spoke with friends in London. The message was simple: the model broke, and the owner cut losses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u58f2\u5374\u524d\u304b\u3089\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u5f31\u304b\u3063\u305f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u640d\u5931\u306f\u5727\u529b\u3092\u9ad8\u3081\u3001\u8cb7\u3044\u624b\u306f\u624b\u3092\u5f15\u304d\u3001\u30aa\u30fc\u30ca\u30fc\u306f\u5fcd\u8010\u306e\u9650\u754c\u306b\u9054\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u306f\u3044\u3002\u30de\u30c3\u30c1\u30ba\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306f\u9577\u5e74\u3001\u5229\u76ca\u78ba\u4fdd\u306b\u82e6\u6226\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u30b3\u30b9\u30c8\u306e\u4e0a\u6607\u3001\u7a4d\u6975\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u305d\u3057\u3066\u9700\u8981\u306e\u4f4e\u8ff7\u306b\u3088\u308a\u3001\u5229\u76ca\u7387\u306f\u4f4e\u4e0b\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u30d5\u30ec\u30a4\u30b6\u30fc\u30ba\u3078\u306e\u58f2\u5374\u3082\u3001\u6839\u672c\u7684\u306a\u554f\u984c\u306e\u89e3\u6c7a\u306b\u306f\u5341\u5206\u306a\u901f\u3055\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065355-1024x683.webp\" alt=\"\u30de\u30fc\u30b8\u30f3\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\" class=\"wp-image-42745\" title=\"\u30de\u30fc\u30b8\u30f3\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\" srcset=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065355-1024x683.webp 1024w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065355-300x200.webp 300w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065355-768x512.webp 768w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065355-18x12.webp 18w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065355-800x533.webp 800w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065355-64x43.webp 64w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065355.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I looked at how multi-brand <a href=\"\/luxury-has-lost-the-plot-emerging-luxury-brands-2025\/\">\u8d05\u6ca2<\/a> works. The model depends on full price sell-through, VIP perks, and brand trust. When demand slows, discounts grow. Discounts train the customer to wait. Returns rise. Shipping and warehousing costs go up. Brands also push direct-to-consumer, which reduces the range and priority for partners like Matchesfashion. After the acquisition, some VIP perks were cut and some brands paused orders. That hurts high-value customers first. The math gets worse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8907\u6570\u30d6\u30e9\u30f3\u30c9\u3092\u6271\u3046\u9ad8\u7d1a\u54c1\u5e02\u5834\u3067\u5229\u76ca\u7387\u3092\u62bc\u3057\u4e0b\u3052\u3066\u3044\u308b\u3082\u306e\u306f\u4f55\u3067\u3057\u3087\u3046\u304b?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u56fa\u5b9a\u8cbb: \u30b9\u30bf\u30b8\u30aa\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\u3002.<\/li>\n\n\n\n<li>\u5909\u52d5\u8cbb: \u914d\u9001\u3001\u8fd4\u54c1\u3001\u95a2\u7a0e\u3002.<\/li>\n\n\n\n<li>\u5546\u696d\u6761\u4ef6: \u30d6\u30e9\u30f3\u30c9\u5024\u4e0b\u3052\u306e\u30b5\u30dd\u30fc\u30c8\u3001\u652f\u6255\u3044\u671f\u9593\u3002.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u30b7\u30f3\u30d7\u30eb\u306a\u30de\u30fc\u30b8\u30f3\u5727\u529b\u30de\u30c3\u30d7<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u30c9\u30e9\u30a4\u30d0<\/th><th>\u4f55\u304c\u5909\u308f\u3063\u305f\u306e\u304b<\/th><th>\u640d\u76ca\u3078\u306e\u5f71\u97ff<\/th><th>\u6ce8\u8a18<\/th><\/tr><\/thead><tbody><tr><td>\u8981\u6c42<\/td><td>\u9ad8\u7d1a\u54c1\u306e\u6210\u9577\u920d\u5316<\/td><td>\u5b9a\u4fa1\u8ca9\u58f2\u7387\u306e\u4f4e\u4e0b<\/td><td>\u3082\u3063\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u5fc5\u8981<\/td><\/tr><tr><td>\u5272\u5f15<\/td><td>\u3088\u308a\u9ad8\u3044\u983b\u5ea6<\/td><td>\u7c97\u5229\u76ca\u7387\u306e\u4f4e\u4e0b<\/td><td>\u300c\u8ca9\u58f2\u3092\u5f85\u3064\u300d\u884c\u52d5\u3092\u8a13\u7df4\u3059\u308b<\/td><\/tr><tr><td>\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9<\/td><td>\u9ad8\u984d\u306a\u8d8a\u5883<\/td><td>\u30d5\u30eb\u30d5\u30a3\u30eb\u30e1\u30f3\u30c8\u30b3\u30b9\u30c8\u306e\u4e0a\u6607<\/td><td>\u8fd4\u54c1\u304c\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u306b\u6253\u6483\u3092\u4e0e\u3048\u308b<\/td><\/tr><tr><td>\u30d6\u30e9\u30f3\u30c9\u30df\u30c3\u30af\u30b9<\/td><td>\u30d6\u30e9\u30f3\u30c9\u306fDTC\u3078<\/td><td>\u9650\u5b9a\u54c1\u304c\u5c11\u306a\u3044<\/td><td>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068AOV\u306e\u6e1b\u5c11<\/td><\/tr><tr><td>VIP\u7279\u5178<\/td><td>\u7279\u5178\u524a\u6e1b<\/td><td>\u9867\u5ba2\u96e2\u8131\u7387\u30c8\u30c3\u30d7<\/td><td>\u53ce\u76ca\u96c6\u4e2d\u30ea\u30b9\u30af<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u8cb7\u53ce\u5f8c\u306e\u5909\u66f4\u306f\u30d6\u30e9\u30f3\u30c9\u3084VIP\u3092\u6016\u304c\u3089\u305b\u307e\u3057\u305f\u304b?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7dca\u6025\u306e\u5909\u66f4\u306f\u8cc7\u91d1\u3092\u7bc0\u7d04\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u4fe1\u983c\u3092\u5931\u3046\u3053\u3068\u306b\u306a\u308b\u3002\u79c1\u306f\u3053\u306e\u3053\u3068\u3092\u82e6\u3044\u7d4c\u9a13\u3092\u901a\u3057\u3066\u5b66\u3093\u3060\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u306f\u3044\u3002\u7279\u5178\u3001\u6761\u4ef6\u3001\u8cfc\u5165Table of Contents\u306e\u6025\u6fc0\u306a\u5909\u66f4\u306f\u3001\u4e3b\u8981\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u3084\u9ad8\u984d\u6d88\u8cbb\u306e\u9867\u5ba2\u306b\u4e0d\u5feb\u611f\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u5927\u624b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u624b\u3092\u5f15\u3051\u3070\u3001\u53ce\u76ca\u306f\u6025\u901f\u306b\u6e1b\u5c11\u3057\u3001\u56de\u5fa9\u306f\u56f0\u96e3\u306b\u306a\u308a\u307e\u3059\u3002.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065624-1024x683.webp\" alt=\"\u30d6\u30e9\u30f3\u30c9\u3068VIP\u95a2\u4fc2\" class=\"wp-image-42746\" title=\"\u30d6\u30e9\u30f3\u30c9\u3068VIP\u95a2\u4fc2\" srcset=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065624-1024x683.webp 1024w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065624-300x200.webp 300w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065624-768x512.webp 768w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065624-18x12.webp 18w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065624-800x533.webp 800w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065624-64x43.webp 64w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125065624.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u79c1\u306fB2B\u30d3\u30b8\u30cd\u30b9\u3092\u7d4c\u55b6\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u4eba\u9593\u95a2\u4fc2\u304c\u8cc7\u7523\u3067\u3042\u308b\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u4e88\u6e2c\u53ef\u80fd\u6027\u3092\u6c42\u3081\u307e\u3059\u3002VIP\u9867\u5ba2\u306f\u30b5\u30fc\u30d3\u30b9\u3068\u30a2\u30af\u30bb\u30b9\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002\u9001\u6599\u7121\u6599\u3092\u6253\u3061\u5207\u3063\u305f\u308a\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3092\u9045\u3089\u305b\u305f\u308a\u3001\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u304b\u3089\u7121\u7406\u3084\u308a\u5024\u5f15\u304d\u3092\u5f37\u8981\u3057\u305f\u308a\u3059\u308c\u3070\u3001\u4eca\u306f\u7bc0\u7d04\u3067\u304d\u3066\u3082\u3001\u660e\u65e5\u306e\u58f2\u4e0a\u3092\u5931\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u8ca9\u58f2\u5f8c\u306e\u5831\u544a\u66f8\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u9593\u306e\u7d1b\u4e89\u3084\u6761\u4ef6\u306e\u53b3\u683c\u5316\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u591a\u7528\u3059\u308b\u3068\u3001\u30b5\u30a4\u30c8\u306e\u9ad8\u7d1a\u611f\u306f\u5931\u308f\u308c\u307e\u3059\u3002\u591a\u30d6\u30e9\u30f3\u30c9\u5c0f\u58f2\u696d\u3067\u306f\u3001\u30a4\u30e1\u30fc\u30b8\u304c\u901a\u8ca8\u3067\u3059\u3002\u30a4\u30e1\u30fc\u30b8\u304c\u4e0b\u304c\u308c\u3070\u3001\u5e73\u5747\u6ce8\u6587\u984d\u3082\u4e0b\u304c\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">VIP \u306f\u306a\u305c\u305d\u308c\u307b\u3069\u91cd\u8981\u306a\u306e\u3067\u3057\u3087\u3046\u304b?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5f7c\u3089\u306f\u53ce\u76ca\u306e\u5927\u304d\u306a\u90e8\u5206\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002.<\/li>\n\n\n\n<li>\u5f7c\u3089\u306f\u5b9a\u4fa1\u3067\u65b0\u30b7\u30fc\u30ba\u30f3\u3092\u8cfc\u5165\u3057\u307e\u3059\u3002.<\/li>\n\n\n\n<li>\u5f7c\u3089\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u4ed6\u306e\u4eba\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">VIP\u3068\u30d6\u30e9\u30f3\u30c9\u611f\u5ea6\u8868<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc<\/th><th>\u30c8\u30ea\u30ac\u30fc<\/th><th>\u77ed\u671f\u7684\u306a\u5229\u76ca<\/th><th>\u9577\u671f\u30ea\u30b9\u30af<\/th><\/tr><\/thead><tbody><tr><td>VIP\u9867\u5ba2<\/td><td>\u7279\u5178\u306e\u524a\u6e1b \/ \u30b5\u30fc\u30d3\u30b9\u306e\u9045\u5ef6<\/td><td>\u30b3\u30b9\u30c8\u306e\u524a\u6e1b<\/td><td>\u9ad8\u984d\u652f\u51fa\u8005\u306e\u96e2\u8131<\/td><\/tr><tr><td>\u30d6\u30e9\u30f3\u30c9\u30d1\u30fc\u30c8\u30ca\u30fc<\/td><td>\u652f\u6255\u3044\/\u30de\u30fc\u30b8\u30f3\u8981\u6c42\u306e\u53b3\u683c\u5316<\/td><td>\u4eca\u65e5\u306e\u73fe\u91d1\u306f\u304a\u5f97<\/td><td>\u5272\u308a\u5f53\u3066\u306e\u6e1b\u5c11\u3001\u72ec\u5360\u6a29\u306e\u6e1b\u5c11<\/td><\/tr><tr><td>\u696d\u754c\u7d19<\/td><td>\u5426\u5b9a\u7684\u306a\u898b\u51fa\u3057<\/td><td>\u306a\u3057<\/td><td>\u4fe1\u983c\u306e\u55aa\u5931\u3001\u4eba\u6750\u306e\u6d41\u51fa<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u76ee\u6a19\u304c\u9054\u6210\u3067\u304d\u306a\u304b\u3063\u305f\u3089\u3001\u7ba1\u7406\u306f\u907f\u3051\u3089\u308c\u306a\u3044\u306e\u3067\u3057\u3087\u3046\u304b?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u501f\u91d1\u306f\u8a08\u753b\u3088\u308a\u3082\u5927\u304d\u304f\u306a\u308a\u3001\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306f\u77ed\u304f\u306a\u308a\u3001\u9078\u629e\u80a2\u306f\u72ed\u307e\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4e8b\u696d\u304c\u8a08\u753b\u901a\u308a\u306b\u9032\u307e\u305a\u640d\u5931\u304c\u7a4d\u307f\u91cd\u306a\u308b\u3068\u3001\u7ba1\u7406\u90e8\u9580\u306f\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u306e\u6e1b\u5c11\u3092\u98df\u3044\u6b62\u3081\u3001\u8cc7\u7523\u58f2\u5374\u3092\u6c42\u3081\u308b\u624b\u6bb5\u3068\u306a\u3063\u305f\u3002\u50b5\u52d9\u306e\u652f\u6255\u3044\u3092\u4e00\u6642\u505c\u6b62\u3057\u3001\u30aa\u30fc\u30ca\u30fc\u306f\u30b0\u30eb\u30fc\u30d7\u5168\u4f53\u3092\u4fdd\u8b77\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125070700-1024x683.webp\" alt=\"\u7ba1\u7406\u3068\u9589\u9396\" class=\"wp-image-42812\" title=\"\u7ba1\u7406\u3068\u9589\u9396\" srcset=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125070700-1024x683.webp 1024w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125070700-300x200.webp 300w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125070700-768x512.webp 768w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125070700-18x12.webp 18w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125070700-800x533.webp 800w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125070700-64x43.webp 64w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125070700.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed6\u306e\u5c0f\u58f2\u696d\u8005\u3067\u3082\u540c\u69d8\u306e\u6d41\u308c\u3092\u76ee\u306b\u3057\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u8cc7\u91d1\u9700\u8981\u304c\u4e88\u60f3\u4ee5\u4e0a\u306b\u6025\u6fc0\u306b\u5897\u52a0\u3057\u3001\u5229\u76ca\u3078\u306e\u8fd1\u9053\u304c\u306a\u3044\u5834\u5408\u3001\u7d4c\u55b6\u9663\u306f\u7d4c\u55b6\u7ba1\u7406\u3092\u9078\u629e\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b3\u30b9\u30c8\u306e\u304b\u304b\u308b\u5951\u7d04\u3092\u89e3\u6d88\u3057\u3001\u5728\u5eab\u3092\u58f2\u5374\u3057\u3001\u30d6\u30e9\u30f3\u30c9IP\u3092\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u7dad\u6301\u3059\u308b\u3053\u3068\u3067\u3001\u7d4c\u55b6\u3092\u7acb\u3066\u76f4\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4eca\u56de\u306e\u30b1\u30fc\u30b9\u3067\u306f\u3001\u30aa\u30fc\u30ca\u30fc\u306f\u4f1a\u793e\u3092\u9069\u5ea6\u306a\u4fa1\u683c\u3067\u8cb7\u53ce\u3057\u307e\u3057\u305f\u3002\u696d\u7e3e\u304c\u60aa\u5316\u3059\u308b\u3068\u3001\u8cc7\u91d1\u306e\u6295\u5165\u306f\u56de\u53ce\u7387\u304c\u4f4e\u304f\u30ea\u30b9\u30af\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3057\u305f\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u30b9\u30d4\u30fc\u30c9\u306f\u53b3\u3057\u3044\u3088\u3046\u306b\u601d\u3048\u307e\u3057\u305f\u304c\u3001\u8cc7\u672c\u5229\u76ca\u7387\uff08ROC\uff09\u3092\u5b88\u308b\u30b0\u30eb\u30fc\u30d7\u306e\u8ad6\u7406\u306b\u6cbf\u3063\u305f\u3082\u306e\u3067\u3057\u305f\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u884c\u653f\u306b\u3088\u3063\u3066\u4f55\u304c\u5909\u308f\u308a\u307e\u3059\u304b?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u50b5\u6a29\u8005\u306e\u5373\u6642\u306e\u5727\u529b\u3092\u6b62\u3081\u307e\u3059\u3002.<\/li>\n\n\n\n<li>\u8cc7\u7523\u306e\u8ca9\u58f2\uff08IP\u3001\u30c7\u30fc\u30bf\u3001\u30c9\u30e1\u30a4\u30f3\uff09\u3092\u8a31\u53ef\u3057\u307e\u3059\u3002.<\/li>\n\n\n\n<li>\u4eba\u54e1\u3068\u5e97\u8217\u306e\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u7ba1\u7406\u6c7a\u5b9a\u30de\u30c8\u30ea\u30c3\u30af\u30b9<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u30aa\u30d7\u30b7\u30e7\u30f3<\/th><th>\u73fe\u91d1\u306e\u5fc5\u8981\u6027<\/th><th>\u30b9\u30d4\u30fc\u30c9<\/th><th>\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb<\/th><th>\u7d50\u679c<\/th><\/tr><\/thead><tbody><tr><td>\u8cc7\u91d1\u63d0\u4f9b\u3092\u7d99\u7d9a<\/td><td>\u9ad8\u3044<\/td><td>\u9045\u3044<\/td><td>\u9ad8\u3044<\/td><td>\u4e0d\u900f\u660e\u306a\u56de\u5fa9<\/td><\/tr><tr><td>\u4e38\u3054\u3068\u58f2\u308b<\/td><td>\u4e2d\u304f\u3089\u3044<\/td><td>\u4e2d\u304f\u3089\u3044<\/td><td>\u4f4e\u3044<\/td><td>\u56f0\u7aae\u3059\u308b\u8cb7\u3044\u624b\u306f\u5c11\u306a\u3044<\/td><\/tr><tr><td>\u7ba1\u7406<\/td><td>\u3088\u308a\u4f4e\u3044<\/td><td>\u901f\u3044<\/td><td>\u4e2d\u304f\u3089\u3044<\/td><td>\u8cc7\u7523\u4fa1\u5024\u306e\u56de\u5fa9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u79c1\u306e\u3088\u3046\u306a\u30d0\u30a4\u30e4\u30fc\u306f\u300cMatchesfashion\u306b\u4f55\u304c\u8d77\u3053\u3063\u305f\u304b\u300d\u304b\u3089\u4f55\u3092\u5b66\u3079\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u79c1\u306f\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u826f\u3055\u3068\u30b9\u30e0\u30fc\u30ba\u306a\u7269\u6d41\u3092\u91cd\u8996\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u8cfc\u5165\u3057\u307e\u3059\u3002\u30b4\u30b7\u30c3\u30d7\u3067\u306f\u306a\u304f\u3001\u6559\u8a13\u304c\u6b32\u3057\u3044\u306e\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8907\u6570\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u6301\u3064\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u3001\u8cc7\u91d1\u7e70\u308a\u3001\u8fd4\u54c1\u7387\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u95a2\u4fc2\u6027\u306e\u89b3\u70b9\u304b\u3089\u7cbe\u67fb\u3059\u308b\u3053\u3068\u3092\u5b66\u3073\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u30b7\u30fc\u30ba\u30f3\u3068\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u3092\u5b88\u308b\u305f\u3081\u306b\u3001\u30c7\u30e5\u30a2\u30eb\u30c1\u30e3\u30cd\u30eb\u3092\u8a08\u753b\u3057\u3001\u5728\u5eab\u6761\u4ef6\u3092\u78ba\u4fdd\u3057\u3066\u3044\u307e\u3059\u3002.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125071250-1024x683.webp\" alt=\"\u8cfc\u5165\u8005\u306e\u30ea\u30b9\u30af\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\" class=\"wp-image-42813\" title=\"\u8cfc\u5165\u8005\u306e\u30ea\u30b9\u30af\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\" srcset=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125071250-1024x683.webp 1024w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125071250-300x200.webp 300w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125071250-768x512.webp 768w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125071250-18x12.webp 18w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125071250-800x533.webp 800w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125071250-64x43.webp 64w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125071250.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u3067\u306f\u3001\u767a\u9001\u524d\u306b\u7387\u76f4\u306b\u8cea\u554f\u3059\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u8fd4\u54c1\u306f\u3069\u308c\u304f\u3089\u3044\u901f\u3044\u306e\u304b\uff1f\u56fd\u5883\u3092\u8d8a\u3048\u305f\u6ce8\u6587\u306f\u3069\u308c\u304f\u3089\u3044\u3042\u308b\u306e\u304b\uff1f\u8fd4\u54c1\u306b\u304b\u304b\u308b\u95a2\u7a0e\u306f\u8ab0\u304c\u8ca0\u62c5\u3059\u308b\u306e\u304b\uff1fVIP\u306e\u53ce\u76ca\u5206\u914d\u7387\u306f\u3044\u304f\u3089\u306a\u306e\u304b\uff1f\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u8ca0\u50b5\u3092\u62b1\u3048\u3066\u3044\u308b\u306e\u304b\uff1f\u7279\u5178\u304c\u524a\u6e1b\u3055\u308c\u3066\u3044\u306a\u3044\u304b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u91cf\u304c\u6e1b\u3063\u3066\u3044\u306a\u3044\u304b\u306a\u3069\u3082\u78ba\u8a8d\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u65e9\u671f\u306e\u5146\u5019\u3067\u3059\u3002\u79c1\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3068\u76f4\u63a5\u5378\u58f2\u308a\u3067\u591a\u69d8\u5316\u3092\u56f3\u308a\u3001\u4e0d\u8db3\u5206\u3092\u88dc\u3046\u305f\u3081\u306e\u4e88\u5099\u30d6\u30e9\u30f3\u30c9\u3082\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u3002\u5b63\u7bc0\u3054\u3068\u306e\u5927\u304d\u306a\u8ced\u3051\u3092\u3059\u308b\u3068\u304d\u306f\u3001\u5e0c\u671b\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a08\u753b\u306b\u57fa\u3065\u3044\u3066\u914d\u9001\u671f\u9593\u3092\u8abf\u6574\u3057\u307e\u3059\u3002\u73fe\u91d1\u306f\u5e0c\u671b\u306b\u52dd\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u30c7\u30e5\u30fc\u30c7\u30ea\u30b8\u30a7\u30f3\u30b9\u30ea\u30b9\u30c8<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u652f\u6255\u6761\u4ef6\u3068\u5b9f\u969b\u306e\u652f\u6255\u3044\u884c\u52d5\u3002.<\/li>\n\n\n\n<li>\u8fd4\u54c1\u7387\u3068\u9006\u7269\u6d41\u30b3\u30b9\u30c8\u3002.<\/li>\n\n\n\n<li>\u5728\u5eab\u7d4c\u904e\u5e74\u6570\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3068\u5024\u4e0b\u3052\u30eb\u30fc\u30eb\u3002.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u5b9f\u7528\u7684\u306a\u30d0\u30a4\u30e4\u30fc\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u30e1\u30c8\u30ea\u30c3\u30af<\/th><th>\u30d8\u30eb\u30b7\u30fc\u30ec\u30f3\u30b8<\/th><th>\u8b66\u544a\u30b5\u30a4\u30f3<\/th><th>\u79c1\u306e\u884c\u52d5<\/th><\/tr><\/thead><tbody><tr><td>\u652f\u6255\u65e5\u6570<\/td><td>60\u65e5\u672a\u6e80<\/td><td>90\u65e5\u4ee5\u4e0a<\/td><td>\u9732\u51fa\u3092\u6e1b\u3089\u3059<\/td><\/tr><tr><td>\u8fd4\u54c1\u7387<\/td><td>&lt; 25%<\/td><td>&gt; 35%<\/td><td>\u30b5\u30a4\u30ba\/\u30d5\u30a3\u30c3\u30c8\u60c5\u5831\u3092\u7de0\u3081\u308b<\/td><\/tr><tr><td>\u30ad\u30e3\u30c3\u30b7\u30e5\u30d0\u30fc\u30f3 \/ \u6708<\/td><td>\u5b89\u5b9a\/\u30c0\u30a6\u30f3<\/td><td>\u6025\u4e0a\u6607<\/td><td>\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u306e\u77ed\u7e2e<\/td><\/tr><tr><td>VIP\u58f2\u4e0a\u30b7\u30a7\u30a2<\/td><td>20\u201330%<\/td><td>&gt; 40%<\/td><td>\u9867\u5ba2\u30df\u30c3\u30af\u30b9\u306e\u62e1\u5927<\/td><\/tr><tr><td>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u6df1\u3055<\/td><td>&lt; 30%<\/td><td>&gt; 50%<\/td><td>\u65b0\u30b7\u30fc\u30ba\u30f3\u306e\u8cb7\u3044\u7269\u3092\u5b88\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u3053\u308c\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u9ad8\u7d1a\u54c1\u30de\u30eb\u30c1\u30d6\u30e9\u30f3\u30c9\u5c55\u958b\u306e\u3055\u3089\u306a\u308b\u62e1\u5927\u3092\u793a\u5506\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306f\u6d88\u6ec5\u3059\u308b\u3068\u306f\u601d\u3044\u307e\u305b\u3093\u3002\u3080\u3057\u308d\u5f62\u3092\u5909\u3048\u308b\u3068\u601d\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u306f\u3044\u3002\u3053\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u3001DTC\u306e\u6210\u9577\u3001\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u53b3\u683c\u5316\u3001\u305d\u3057\u3066\u5272\u5f15\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u75b2\u5f0a\u3068\u3044\u3063\u305f\u5727\u529b\u306b\u3055\u3089\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u751f\u304d\u6b8b\u308b\u4f01\u696d\u306f\u3001\u3088\u308a\u7dfb\u5bc6\u306a\u7de8\u96c6\u3001\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u7269\u6d41\u3001\u305d\u3057\u3066\u771f\u306e\u9650\u5b9a\u5546\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125072026-1024x683.webp\" alt=\"\u5c06\u6765\u306e\u30e2\u30c7\u30eb\" class=\"wp-image-42814\" title=\"\u5c06\u6765\u306e\u30e2\u30c7\u30eb\" srcset=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125072026-1024x683.webp 1024w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125072026-300x200.webp 300w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125072026-768x512.webp 768w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125072026-18x12.webp 18w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125072026-800x533.webp 800w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125072026-64x43.webp 64w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251125072026.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I expect fewer large multi-brand players and more niche specialists. The future winners will own a clear point of view and a lower return rate. They will ship faster, stock closer to demand centers, and make size guidance simple. They will build private labels that actually sell at full price. They will offer brand services that add value, not just orders. Data will decide buys, not <a href=\"\/trending-clothing-brands\/\">\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3<\/a> week buzz. Promotions will be fewer but smarter. I also see marketplaces shifting to consignment and drop-ship where risk is shared. This is not the end of multibrand. It is the end of lazy multibrand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u65b0\u3057\u3044\u30e2\u30c7\u30eb\u304c\u6a5f\u80fd\u3059\u308b\u7406\u7531\u306f\u4f55\u3067\u3059\u304b?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u56fa\u5b9a\u8cbb\u3092\u524a\u6e1b\u3057\u3001\u5728\u5eab\u3092\u3088\u308a\u8ce2\u304f\u6d3b\u7528\u3057\u307e\u3059\u3002.<\/li>\n\n\n\n<li>\u672c\u7269\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u304a\u5c4a\u3051\u3059\u308b\u9650\u5b9a\u30ab\u30d7\u30bb\u30eb\u3002.<\/li>\n\n\n\n<li>\u81ea\u3089\u306e\u5229\u76ca\u3092\u751f\u307f\u51fa\u3059\u3001\u5145\u5b9f\u3057\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7279\u5178\u3002.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u6b21\u4e16\u4ee3\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u30d7\u30ec\u30a4\u30d6\u30c3\u30af<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u67f1<\/th><th>\u6226\u8853<\/th><th>KPI<\/th><\/tr><\/thead><tbody><tr><td>\u5229\u76ca\u7b2c\u4e00<\/td><td>\u8fd4\u54c1\u3092\u6291\u5236\u3057\u3001\u7121\u6599\u30b5\u30fc\u30d3\u30b9\u3092\u524a\u6e1b<\/td><td>\u30d7\u30e9\u30b9\u306e\u6ce8\u6587\u30de\u30fc\u30b8\u30f3<\/td><\/tr><tr><td>\u88fd\u54c1\u529b<\/td><td>\u30d6\u30e9\u30f3\u30c9\u306f\u5c11\u306a\u304f\u3001\u8cfc\u5165\u306f\u3088\u308a\u6df1\u304f<\/td><td>\u5b9a\u4fa1\u30ea\u30d4\u30fc\u30c8\u7387<\/td><\/tr><tr><td>\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\u30a8\u30c3\u30b8<\/td><td>\u5730\u57df\u30cf\u30d6\u3001\u7c21\u5358\u306a\u8fd4\u54c1<\/td><td>\u914d\u9001\u6642\u9593\u3001\u8cbb\u7528\/\u6ce8\u6587<\/td><\/tr><tr><td>\u771f\u306e\u5fe0\u8aa0\u5fc3<\/td><td>\u30de\u30fc\u30b8\u30f3\u306b\u7d10\u3065\u304f\u30af\u30ec\u30b8\u30c3\u30c8<\/td><td>LTV\/CAC\u304c3\u500d\u4ee5\u4e0a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u7d50\u8ad6<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d5\u30ec\u30a4\u30b6\u30fc\u30ba\u306f\u3001\u6570\u5b57\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u304b\u3063\u305f\u305f\u3081\u3001\u30de\u30c3\u30c1\u30ba\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3092\u9589\u9396\u3057\u307e\u3057\u305f\u3002\u5272\u5f15\u3001\u30b3\u30b9\u30c8\u3001\u305d\u3057\u3066\u63fa\u308b\u304e\u306a\u3044\u4fe1\u983c\u306b\u3088\u3063\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u5d29\u58ca\u3057\u307e\u3057\u305f\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u79c1\u306b\u3064\u3044\u3066 <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u79c1\u306e\u540d\u524d\uff1a\u30e9\u30f3\u30b7\u30fc\u30fb\u30c1\u30a2<br>\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9: lancy@truekung.com<br>\u79c1\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u30ea\u30f3\u30af\uff1ahttps:\/\/truekung.com<br>\u30d6\u30e9\u30f3\u30c9\u540d: Truekung<br>\u56fd: \u4e2d\u56fd<br>\u5546\u54c1: \u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u8863\u6599<br>\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb: B2B\u3001\u5378\u58f2\u306e\u307f<br>\u73fe\u72b6\uff1a\u5de5\u5834\u306b\u306f200\u540d\u4ee5\u4e0a\u306e\u5f93\u696d\u54e1\u304c\u304a\u308a\u3001\u4e16\u754c\u4e2d\u306e\u69d8\u3005\u306a\u30d6\u30e9\u30f3\u30c9\u3084\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u306b\u8863\u6599\u54c1\u304a\u3088\u3073OEM\/ODM\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u300220\u5e74\u306b\u308f\u305f\u308b\u5bfe\u5916\u8cbf\u6613\u8863\u6599\u54c1\u306e\u751f\u7523\u30fb\u8f38\u51fa\u7d4c\u9a13\u3092\u6709\u3057\u3066\u3044\u307e\u3059\u3002\u4e3b\u306a\u88fd\u54c1\u306f\u3001\u5a66\u4eba\u670d\u3001\u30b8\u30e3\u30b1\u30c3\u30c8\u3001\u30b9\u30ab\u30fc\u30c8\u3001\u30c9\u30ec\u30b9\u3001\u30b8\u30fc\u30f3\u30ba\u3001T\u30b7\u30e3\u30c4\u3001\u30b9\u30a6\u30a7\u30c3\u30c8\u30b7\u30e3\u30c4\u3001\u30c0\u30a6\u30f3\u30b8\u30e3\u30b1\u30c3\u30c8\u3001\u30a6\u30a3\u30f3\u30c9\u30d6\u30ec\u30fc\u30ab\u30fc\u3001\u30b3\u30fc\u30c8\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d0\u30c3\u30b0\u3001\u30b9\u30dd\u30fc\u30c4\u30a6\u30a7\u30a2\u3001\u5b50\u4f9b\u670d\u3001\u4e0b\u7740\u306a\u3069\u3067\u3059\u3002.<br>\u4e3b\u306a\u8f38\u51fa\u56fd\uff1a\u30aa\u30e9\u30f3\u30c0\u3001\u30c7\u30f3\u30de\u30fc\u30af\u3001\u30d9\u30eb\u30ae\u30fc\u3001\u30ce\u30eb\u30a6\u30a7\u30fc\u3001\u30a4\u30ae\u30ea\u30b9\u3001\u30a2\u30e1\u30ea\u30ab\u3001\u30c9\u30a4\u30c4\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30bf\u30a4\u3001\u30c8\u30eb\u30b3\u3001\u30a4\u30bf\u30ea\u30a2\u3001\u30ed\u30b7\u30a2\u3001\u30b5\u30a6\u30b8\u30a2\u30e9\u30d3\u30a2\u306a\u3069\u3002<\/p>\n<p>Views: 138<\/p>","protected":false},"excerpt":{"rendered":"<p>The shutdown shocked buyers and brands. I felt the same fear: if it happened to them, it could happen to my partners too. Frasers Group closed Matchesfashion because it was losing money, missing targets, and needed more funding than Frasers saw as viable. After only months of ownership, the company entered administration and began winding down operations. I do not like surprises in supply chains. This closure was fast. It started with missed plans, then brand pushback, then cash pressure. I watched the announcements and spoke with friends in London. The message was simple: the model broke, and the owner cut losses. Was the business model already weak before the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":42743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-42684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Frasers Group Shuttered Matchesfashion: What Really Happened<\/title>\n<meta name=\"description\" content=\"Matchesfashion is closing after ongoing losses and missed targets under Frasers Group. 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