{"id":40623,"date":"2025-11-18T16:12:15","date_gmt":"2025-11-18T08:12:15","guid":{"rendered":"https:\/\/truekung.com\/?p=40623"},"modified":"2026-06-29T18:41:56","modified_gmt":"2026-06-29T10:41:56","slug":"plus-size-company-billion-dollar-brand-torrid","status":"publish","type":"post","link":"https:\/\/truekung.com\/ja\/plus-size-company-billion-dollar-brand-torrid\/","title":{"rendered":"\u30d7\u30e9\u30b9\u30b5\u30a4\u30ba\u4f01\u696d\u304b\u308910\u5104\u30c9\u30eb\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u6210\u9577\uff1f"},"content":{"rendered":"

\u305d\u306e plus-size<\/a> market looks crowded and slow. Many founders feel stuck. I once felt the same way.<\/p>\n\n\n\n

Torrid became a billion-dollar \u30d6\u30e9\u30f3\u30c9<\/a> by putting \u30d5\u30a3\u30c3\u30c8<\/a> first, building a real community, and running a tight omnichannel machine that linked stores and e-commerce with one inventory and one set of goals.<\/strong><\/p>\n\n\n\n

\"\u30d7\u30e9\u30b9\u30b5\u30a4\u30ba\u306e\u5c0f\u58f2\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30014:3\"<\/figure>\n\n\n\n

\u30de\u30ea\u30a2\u3055\u3093\u306e\u3088\u3046\u306a\u30d0\u30a4\u30e4\u30fc\u304b\u3089\u3001\u540c\u3058\u3088\u3046\u306a\u60a9\u307f\u3092\u805e\u304d\u307e\u3059\u3002\u4fa1\u683c\u304c\u4e0a\u6607\u3057\u3001\u5728\u5eab\u304c\u5897\u3048\u3001\u6765\u5e97\u5ba2\u6570\u3082\u6e1b\u5c11\u3057\u307e\u3059\u3002\u79c1\u306f\u30b7\u30f3\u30d7\u30eb\u306a\u8a08\u753b\u3092\u7acb\u3066\u3066\u3044\u307e\u3059\u3002\u307e\u305a\u306f\u9069\u5408\u6027\u304b\u3089\u59cb\u3081\u307e\u3059\u3002\u771f\u306e\u691c\u7d22\u610f\u56f3\u306b\u5fdc\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u30c7\u30b8\u30bf\u30eb\u8ca9\u58f2\u3092\u52a0\u901f\u3055\u305b\u308b\u305f\u3081\u306b\u5728\u5eab\u8a08\u753b\u3092\u7acb\u3066\u307e\u3059\u3002\u3053\u306e\u8a08\u753b\u306f\u9000\u5c48\u3067\u3059\u304c\u3001\u52b9\u679c\u306f\u3042\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n

Torrid \u306f\u30d7\u30e9\u30b9\u30b5\u30a4\u30ba\u304c\u62e1\u5927\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068\u3092\u8a3c\u660e\u3057\u307e\u3057\u305f\u304b?<\/h2>\n\n\n\n

\u591a\u304f\u306e\u4eba\u304c\u30d7\u30e9\u30b9\u30b5\u30a4\u30ba\u3092\u300c\u30cb\u30c3\u30c1\u300d\u3068\u547c\u3093\u3067\u3044\u307e\u3057\u305f\u304c\u3001\u79c1\u306f\u305d\u3046\u306f\u601d\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3002Torrid\u306f\u3001\u305d\u306e\u7126\u70b9\u3092\u7d5e\u308b\u3053\u3068\u3067\u52dd\u5229\u3092\u53ce\u3081\u308b\u3053\u3068\u3092\u8a3c\u660e\u3057\u307e\u3057\u305f\u3002\u5275\u696d\u521d\u65e5\u304b\u3089\u30d7\u30e9\u30b9\u30b5\u30a4\u30ba\u5411\u3051\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u63c3\u3048\u3001\u660e\u78ba\u306a\u30b5\u30a4\u30ba\u8868\u8a18\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u30b8\u30e5\u30cb\u30a2\u5411\u3051\u3067\u3082\u5927\u4eba\u5411\u3051\u3067\u3082\u306a\u3044\u3001\u30e2\u30c0\u30f3\u306a\u3082\u306e\u3092\u7dad\u6301\u3057\u307e\u3057\u305f\u3002.<\/p>\n\n\n\n

\u306f\u3044\u3002\u898f\u6a21\u306e\u62e1\u5927\u306f\u3001\u9069\u5207\u306a\u898f\u5f8b\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3001\u305d\u3057\u3066\u5f37\u529b\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u652f\u3048\u3089\u308c\u305f\u7dca\u5bc6\u306a\u5e97\u8217\u7fa4\u306b\u3088\u3063\u3066\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002.<\/strong><\/p>\n\n\n\n

\"\u30d5\u30a3\u30c3\u30c8\u30d5\u30a1\u30fc\u30b9\u30c8\u30bb\u30c3\u30b7\u30e7\u30f3\u30014:3\"<\/figure>\n\n\n\n

Torrid\u306e\u30b7\u30b9\u30c6\u30e0\u3092\u7814\u7a76\u3057\u3001B2B\u306b\u5fdc\u7528\u3067\u304d\u308b\u90e8\u5206\u3092\u6a21\u5023\u3057\u3066\u3044\u307e\u3059\u3002\u30d2\u30fc\u30ed\u30fc\u30d5\u30a3\u30c3\u30c8\u3092\u7dad\u6301\u3057\u3001\u3042\u3089\u3086\u308b\u30c8\u30ec\u30f3\u30c9\u3092\u8ffd\u3046\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30b5\u30a4\u30ba\u30d6\u30ed\u30c3\u30af\u30921\u30bb\u30c3\u30c8\u4f5c\u6210\u3057\u3001\u4f55\u5ea6\u3082\u30c6\u30b9\u30c8\u3092\u7e70\u308a\u8fd4\u3057\u307e\u3059\u3002\u5199\u771f\u3001\u30ec\u30d3\u30e5\u30fc\u3001\u5bf8\u6cd5\u3092\u63c3\u3048\u308b\u3053\u3068\u3067\u3001\u8cb7\u3044\u7269\u5ba2\u304c\u898b\u305f\u3082\u306e\u3092\u4fe1\u983c\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u4eba\u6c17\u306e\u3042\u308b\u691c\u7d22\u30af\u30a8\u30ea\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7121\u6599\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u751f\u307e\u308c\u3001\u8fd4\u54c1\u7387\u304c\u4f4e\u4e0b\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n

\u30d5\u30a3\u30c3\u30c8\u3068\u30a4\u30f3\u30c6\u30f3\u30c8\u306e\u30de\u30c3\u30d4\u30f3\u30b0<\/h3>\n\n\n\n

\u660e\u78ba\u306a\u540d\u524d\u306f\u66d6\u6627\u306a\u30c1\u30e3\u30fc\u30c8\u3088\u308a\u512a\u308c\u3066\u3044\u308b<\/h4>\n\n\n\n

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1\u3064\u306e\u5728\u5eab\u30d3\u30e5\u30fc\u306f\u30b5\u30a4\u30ed\u5316\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3088\u308a\u3082\u512a\u308c\u3066\u3044\u307e\u3059<\/h4>\n\n\n\n
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torrid\u30b5\u30a4\u30ba \/ torrid\u30b5\u30a4\u30ba\/ torrid\u30b5\u30a4\u30ba00\u76f8\u5f53<\/strong><\/td>\u30b7\u30f3\u30d7\u30eb\u306a\u6a2a\u65ad\u6b69\u9053\u30c6\u30fc\u30d6\u30eb\u3001\u30e2\u30c7\u30eb\u306e\u8eab\u9577\u3068\u5bf8\u6cd5\u3001\u8863\u670d\u306e\u4ed5\u69d8\u306e\u30cf\u30a4\u30e9\u30a4\u30c8<\/td><\/tr>
\u30c8\u30fc\u30ea\u30c3\u30c9\u306e\u30ec\u30d3\u30e5\u30fc \/ \u30c8\u30fc\u30ea\u30c3\u30c9\u8863\u6599\u54c1\u4f1a\u793e<\/strong><\/td>\u30d5\u30a3\u30c3\u30c8\u611f\uff08\u304d\u3064\u3081\/\u3074\u3063\u305f\u308a\/\u3086\u308b\u3081\uff09\u3001\u751f\u5730\u306e\u6ce8\u610f\u4e8b\u9805\u3001\u304a\u624b\u5165\u308c\u306e\u6ce8\u610f\u4e8b\u9805\u3067\u30bf\u30b0\u4ed8\u3051\u3055\u308c\u305f\u30ec\u30d3\u30e5\u30fc\u30b9\u30cb\u30da\u30c3\u30c8<\/td><\/tr>
\u30c8\u30fc\u30ea\u30c3\u30c9\u306e\u6240\u5728\u5730 \/ \u8fd1\u304f\u306e\u30c8\u30fc\u30ea\u30c3\u30c9\u30b9\u30c8\u30a2 \/ \u30c8\u30fc\u30ea\u30c3\u30c9\u306f\u4f55\u6642\u306b\u958b\u5e97\u3057\u307e\u3059\u304b\uff1f<\/strong><\/td>\u55b6\u696d\u6642\u9593\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5728\u5eab\u78ba\u8a8d\u3001\u30af\u30ea\u30c3\u30af\uff06\u30b3\u30ec\u30af\u30c8CTA\u3092\u5099\u3048\u305f\u30ed\u30fc\u30ab\u30eb\u30b9\u30c8\u30a2\u30da\u30fc\u30b8<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

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\"\u30c7\u30cb\u30e0\u306e\u30d5\u30a3\u30c3\u30c8\u611f\u3068\u81ea\u4fe1\u30014:3\"<\/figure>\n\n\n\n

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\u5730\u57df\u3068\u30b5\u30fc\u30d3\u30b9\u306e\u610f\u56f3\u3092\u5909\u63db\u3059\u308b<\/h3>\n\n\n\n

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\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u610f\u56f3\u306b\u306f\u30d5\u30a3\u30eb\u30bf\u30fc\u3068\u30b5\u30a4\u30ba\u306e\u660e\u78ba\u5316\u304c\u5fc5\u8981<\/h4>\n\n\n\n

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\u8fd1\u304f\u306e\u30ec\u30fc\u30f3\u30fb\u30d6\u30e9\u30a4\u30a2\u30f3\u30c8 \/ \u8fd1\u304f\u306e\u30ec\u30fc\u30f3\u30fb\u30d6\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u5e97\u8217 \/ \u30ec\u30fc\u30f3\u30fb\u30d6\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u55b6\u696d\u6642\u9593 \/ \u30ec\u30fc\u30f3\u30fb\u30d6\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u958b\u5e97\u6642\u9593<\/strong><\/td>\u30ed\u30fc\u30ab\u30eb\u30b9\u30c8\u30a2\u30da\u30fc\u30b8<\/td>\u4f4f\u6240\u3001\u5730\u56f3\u3001\u96fb\u8a71\u756a\u53f7\u3001\u4eca\u65e5\u306e\u55b6\u696d\u6642\u9593\u3001\u4f11\u65e5\u512a\u5148<\/td><\/tr>
lane bryant jeans \/ lane bryant lingerie \/ \u5973\u6027<\/a>\u2019s lane bryant shoes<\/strong><\/td>\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8<\/td>\u30b5\u30a4\u30ba\u3001\u80a1\u4e0a\u3001\u751f\u5730\u3001\u30e2\u30c7\u30eb\u306e\u7d71\u8a08\u3001\u30d5\u30a3\u30c3\u30c8\u30ce\u30fc\u30c8\u3067\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3057\u307e\u3059<\/td><\/tr>
\u30ec\u30fc\u30f3\u30fb\u30d6\u30e9\u30a4\u30a2\u30f3\u30c8\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9 \/ \u30ec\u30fc\u30f3\u30fb\u30d6\u30e9\u30a4\u30a2\u30f3\u30c8\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u96fb\u8a71\u756a\u53f7<\/strong><\/td>\u30b5\u30dd\u30fc\u30c8\u30cf\u30d6<\/td>\u96fb\u8a71\u3001\u30c1\u30e3\u30c3\u30c8\u3001\u8fd4\u54c1\u30dd\u30ea\u30b7\u30fc\u3001\u6ce8\u6587\u8ffd\u8de1<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u300c\u30d5\u30a3\u30c3\u30c8\u30d5\u30a1\u30fc\u30b9\u30c8\u300d\u3092\u5de5\u5834\u52b4\u50cd\u306b\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u3067\u3057\u3087\u3046\u304b?<\/h2>\n\n\n\n

\u30b9\u30ed\u30fc\u30ac\u30f3\u306f\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u79c1\u306f\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002\u307e\u305a\u306f\u30d7\u30e9\u30b9\u30b5\u30a4\u30ba\u306e\u30d9\u30fc\u30b9\u30d6\u30ed\u30c3\u30af\u304b\u3089\u59cb\u3081\u307e\u3059\u3002\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u3060\u3051\u3067\u306a\u304f\u3001\u69d8\u3005\u306a\u30b5\u30a4\u30ba\u306e\u5b9f\u969b\u306e\u4f53\u578b\u3067\u30d5\u30a3\u30c3\u30c6\u30a3\u30f3\u30b0\u3092\u8a66\u307f\u307e\u3059\u3002\u80a1\u4e0a\u3001\u30a2\u30fc\u30e0\u30db\u30fc\u30eb\u306e\u5f62\u3001\u30b9\u30c8\u30e9\u30c3\u30d7\u306e\u5e45\u3001\u30dd\u30b1\u30c3\u30c8\u306e\u4f4d\u7f6e\u306a\u3069\u3092\u30c6\u30b9\u30c8\u3057\u307e\u3059\u3002\u4f55\u5ea6\u3082\u8abf\u6574\u304c\u5fc5\u8981\u306b\u306a\u308b\u3053\u3068\u3092\u899a\u609f\u3057\u3066\u3044\u307e\u3059\u3002\u843d\u3061\u7740\u3044\u3066\u3001\u30c6\u30af\u30cb\u30ab\u30eb\u306a\u4f5c\u696d\u306b\u5fb9\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n

\u30d5\u30a3\u30c3\u30c8\u30d5\u30a1\u30fc\u30b9\u30c8\u3068\u306f\u3001\u6700\u521d\u304b\u3089\u30d7\u30e9\u30b9\u30b5\u30a4\u30ba\u306e\u4f53\u578b\u306b\u5408\u308f\u305b\u3066\u30d1\u30bf\u30fc\u30f3\u3092\u4f5c\u6210\u3057\u3001\u610f\u56f3\u7684\u306b\u30b0\u30ec\u30fc\u30c9\u5206\u3051\u3057\u3001\u5927\u304d\u306a\u8cb7\u3044\u7269\u3092\u3059\u308b\u524d\u306b\u5b9f\u969b\u306e\u30e2\u30c7\u30eb\u3067\u3055\u307e\u3056\u307e\u306a\u30b5\u30a4\u30ba\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002.<\/strong><\/p>\n\n\n\n

\"\u30d1\u30bf\u30fc\u30f3\u30eb\u30fc\u30e0\u30014:3\"<\/figure>\n\n\n\n

\u8cfc\u5165\u8005\u306b\u306f\u3001\u308f\u304b\u308a\u3084\u3059\u3044\u30b9\u30da\u30c3\u30af\u30d1\u30c3\u30af\u3092\u3054\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u3002\u63a1\u5bf8\u30c1\u30e3\u30fc\u30c8\u3001\u8a31\u5bb9\u7bc4\u56f2\u8868\u3001\u30d4\u30f3\u7559\u3081\u4ed8\u304d\u306e\u5199\u771f\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u4e00\u822c\u7684\u306a\u30b5\u30a4\u30ba\u540d\u306b\u306f\u30af\u30ed\u30b9\u30a6\u30a9\u30fc\u30af\u3092\u8ffd\u52a0\u3057\u3001\u6bd4\u8f03\u691c\u8a0e\u3092\u5bb9\u6613\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30b9\u30c8\u30ec\u30c3\u30c1\u56de\u5fa9\u529b\u3068\u6bdb\u7389\u306e\u30b1\u30a2\u30c6\u30b9\u30c8\u3082\u63b2\u8f09\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u8fd4\u54c1\u3084\u4e0d\u6e80\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u9632\u3044\u3067\u3044\u307e\u3059\u3002\u4ee5\u4e0b\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304cTorrid\u30b9\u30bf\u30a4\u30eb\u306e\u30e9\u30d9\u30eb\u3068\u6bd4\u8f03\u691c\u8a0e\u3059\u308b\u969b\u306b\u4f7f\u7528\u3059\u308b\u4ee3\u8868\u7684\u306a\u30de\u30c3\u30d4\u30f3\u30b0\u3067\u3059\u3002\u6b63\u78ba\u306a\u6570\u5024\u306f\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u305f\u3081\u3001\u751f\u7523\u524d\u306b\u5fc5\u305a\u78ba\u8a8d\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n

\u79c1\u306e\u4f5c\u696d\u7528\u6a2a\u65ad\u6b69\u9053\uff08\u4ee3\u8868\uff09<\/h3>\n\n\n\n

\u8a31\u5bb9\u7bc4\u56f2\u3092\u72ed\u304f\u4fdd\u3064<\/h4>\n\n\n\n

\u8eab\u4f53\u3068\u8863\u670d\u306e\u4e21\u65b9\u306e\u5bf8\u6cd5\u3092\u8868\u793a<\/h4>\n\n\n\n

\u5fc5\u305a\u30c8\u30c3\u30d7\u30b9\u3068\u30dc\u30c8\u30e0\u30b9\u3092\u5225\u3005\u306b\u30d5\u30a3\u30c3\u30c8\u30c6\u30b9\u30c8\u3057\u3066\u304f\u3060\u3055\u3044<\/h4>\n\n\n\n
\u30e9\u30d9\u30eb<\/th>\u30a2\u30eb\u30d5\u30a1<\/th>\u304a\u304a\u3088\u305d\u306e\u7c73\u56fd\u7bc4\u56f2<\/th>\u30d0\u30b9\u30c8\uff08cm\uff09<\/th>\u30d2\u30c3\u30d7\uff08cm\uff09<\/th><\/tr><\/thead>
00<\/td>XS<\/td>10\uff5e12\u6b73<\/td>96\uff5e101<\/td>102\uff5e108<\/td><\/tr>
0<\/td>S<\/td>14\uff5e16\u6b73<\/td>103\uff5e108<\/td>110\uff5e116<\/td><\/tr>
1<\/td>M<\/td>18\uff5e20\u6b73<\/td>111\uff5e116<\/td>118\uff5e124<\/td><\/tr>
2<\/td>L<\/td>22\uff5e24<\/td>119\uff5e124<\/td>126\uff5e132<\/td><\/tr>
3<\/td>XL<\/td>26\uff5e28<\/td>127\uff5e132<\/td>134\uff5e140<\/td><\/tr>
4<\/td>2XL<\/td>30<\/td>135\uff5e139<\/td>142\uff5e146<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u30de\u30ea\u30a2\u306e\u3088\u3046\u306a\u30d0\u30a4\u30e4\u30fc\u306b\u3068\u3063\u3066\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb \u30d7\u30e9\u30f3\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u306a\u306e\u3067\u3057\u3087\u3046\u304b?<\/h2>\n\n\n\n

\u5b9f\u5e97\u8217\u3068\u30a6\u30a7\u30d6\u306e\u4e21\u65b9\u306e\u5728\u5eab\u3092\u540c\u6642\u306b\u8a08\u753b\u3057\u3066\u3044\u307e\u3059\u3002\u8003\u3048\u65b9\u3092\u5206\u3051\u307e\u305b\u3093\u3002\u5728\u5eab\u306b\u95a2\u3057\u3066\u306f\u3001\u5e38\u306b\u4e00\u3064\u306e\u771f\u5b9f\u3092\u5ff5\u982d\u306b\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002\u30b9\u30bf\u30c3\u30d5\u304c\u3044\u306a\u304f\u3066\u3082\u5546\u54c1\u304c\u58f2\u308c\u308b\u3088\u3046\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8ffd\u52a0\u3057\u3001\u8cfc\u5165\u8005\u304c\u5b9f\u969b\u306b\u691c\u7d22\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u5408\u308f\u305b\u3066\u767a\u58f2\u65e5\u3092\u8abf\u6574\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n

\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306f\u30011 \u3064\u306e\u5728\u5eab\u30011 \u3064\u306e\u30ab\u30ec\u30f3\u30c0\u30fc\u30011 \u3064\u306e\u30b3\u30f3\u30c6\u30f3\u30c4 \u30d1\u30c3\u30af\u304c\u30b9\u30c8\u30a2\u3068 Web \u306e\u4e21\u65b9\u3092\u540c\u6642\u306b\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u5834\u5408\u306b\u6a5f\u80fd\u3057\u307e\u3059\u3002.<\/strong><\/p>\n\n\n\n

\"\u30af\u30ea\u30c3\u30af\uff06\u30b3\u30ec\u30af\u30c8\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u30014:3\"<\/figure>\n\n\n\n

\u30b7\u30f3\u30d7\u30eb\u306a\u30ea\u30ba\u30e0\u3092\u5fc3\u304c\u3051\u3066\u3044\u307e\u3059\u3002\u30b3\u30a2\u306a\u30c7\u30cb\u30e0\u306e\u30d5\u30a3\u30c3\u30c8\u611f\u3092\u30ad\u30fc\u30d7\u3057\u3001\u30bf\u30a4\u30c8\u306a\u30ab\u30d7\u30bb\u30eb\u306b\u30c9\u30ec\u30b9\u3084\u30cb\u30c3\u30c8\u30c8\u30c3\u30d7\u30b9\u3092\u8a70\u3081\u8fbc\u307f\u307e\u3059\u3002\u30b9\u30af\u30ef\u30c3\u30c8\u30c6\u30b9\u30c8\u306b\u5408\u683c\u3057\u305f\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u30bb\u30c3\u30c8\u3082\u53d6\u308a\u5165\u308c\u3066\u3044\u307e\u3059\u3002\u5199\u771f\u3001\u52d5\u753b\u3001\u30b5\u30a4\u30ba\u8868\u306f\u65e9\u3081\u306b\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306b\u5165\u308c\u307e\u3059\u3002\u30ed\u30fc\u30ab\u30eb\u30da\u30fc\u30b8\u306b\u306f\u55b6\u696d\u6642\u9593\u30e2\u30b8\u30e5\u30fc\u30eb\u3092\u8ffd\u52a0\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u5927\u898f\u6a21\u306a\u30bb\u30fc\u30eb\u524d\u306b\u306f\u554f\u3044\u5408\u308f\u305b\u304c\u591a\u3044\u305f\u3081\u3001\u96fb\u8a71\u3068\u30c1\u30e3\u30c3\u30c8\u3067\u5206\u304b\u308a\u3084\u3059\u3044\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u300d\u30d6\u30ed\u30c3\u30af\u3082\u7528\u610f\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u7406\u8ad6\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u8fd4\u54c1\u7387\u3092\u6291\u3048\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u6bce\u9031\u306e\u53d6\u308a\u7d44\u307f\u306a\u306e\u3067\u3059\u3002.<\/p>\n\n\n\n

\u30ab\u30d7\u30bb\u30eb\u30d7\u30e9\u30f3\u3068\u6700\u5c0f\u767a\u6ce8\u91cf\uff08MOQ\uff09\u306e\u8003\u3048\u65b9<\/h3>\n\n\n\n

\u76ee\u65b0\u3057\u3044\u3082\u306e\u306e\u5e83\u3055\u3067\u306f\u306a\u304f\u3001\u30d2\u30fc\u30ed\u30fc\u306e\u6df1\u3055<\/h4>\n\n\n\n

\u6700\u5c0f\u767a\u6ce8\u91cf\u3092\u4e0b\u3052\u308b\u305f\u3081\u306e\u5171\u6709\u30d5\u30a1\u30d6\u30ea\u30c3\u30af<\/h4>\n\n\n\n

\u5927\u91cf\u8cfc\u5165\u524d\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u30d1\u30c3\u30af\u3092\u6e96\u5099<\/h4>\n\n\n\n
\u30ab\u30d7\u30bb\u30eb<\/th>\u30d5\u30a1\u30d6\u30ea\u30c3\u30af<\/th>MOQ\u30d7\u30e9\u30f3<\/th>\u6ce8\u8a18<\/th><\/tr><\/thead>
\u30c7\u30cb\u30e0\uff08\u30d2\u30fc\u30ed\u30fc\u30d5\u30a3\u30c3\u30c8\uff09<\/td>12\uff5e13\u30aa\u30f3\u30b9\u306e\u30b9\u30c8\u30ec\u30c3\u30c1<\/td>1\u56de\u3042\u305f\u308a1,200<\/td>\u30e9\u30a4\u30ba\u30aa\u30d7\u30b7\u30e7\u30f3\u3001\u30dd\u30b1\u30c3\u30c8\u914d\u7f6e\u30c1\u30a7\u30c3\u30af<\/td><\/tr>
\u30c7\u30a4\u30c9\u30ec\u30b9<\/td>\u4f38\u7e2e\u6027\u306e\u3042\u308b\u30d3\u30b9\u30b3\u30fc\u30b9\u307e\u305f\u306f\u30af\u30ec\u30fc\u30d7<\/td>1\u679a\u3042\u305f\u308a1,000\u5186<\/td>\u8155\u306e\u5feb\u9069\u3055\u306e\u305f\u3081\u306e\u30b9\u30ea\u30fc\u30d6\u30aa\u30d7\u30b7\u30e7\u30f3<\/td><\/tr>
\u30cb\u30c3\u30c8\u30c8\u30c3\u30d7\u30b9<\/td>\u7dbf\u30e2\u30c0\u30fc\u30eb\u307e\u305f\u306f\u7dbf\u30b9\u30d1\u30f3\u30c7\u30c3\u30af\u30b9<\/td>1\u8272\u3042\u305f\u308a1,200\u5186<\/td>\u30cd\u30c3\u30af\u30e9\u30a4\u30f3\u306e\u7a2e\u985e\u3001\u30b5\u30a4\u30ba\u5225\u306e\u9577\u3055<\/td><\/tr>
\u30a2\u30af\u30c6\u30a3\u30d6\u30a6\u30a7\u30a2<\/td>\u30ca\u30a4\u30ed\u30f3\u30b9\u30d1\u30f3\u30c7\u30c3\u30af\u30b9<\/td>\u8272\u3054\u3068\u306b800<\/td>\u30b9\u30af\u30ef\u30c3\u30c8\u30d7\u30eb\u30fc\u30d5\u30c6\u30b9\u30c8\u30d3\u30c7\u30aa<\/td><\/tr>
\u89aa\u5bc6\u306a\u4eba\u3005\uff08\u30ab\u30b7\u30b1\u30b9\u30bf\u30a4\u30eb\u306e\u5b66\u7fd2\uff09<\/td>\u30de\u30a4\u30af\u30ed\u30d5\u30a1\u30a4\u30d0\u30fc + \u30d1\u30ef\u30fc\u30e1\u30c3\u30b7\u30e5<\/td>1\u30b9\u30bf\u30a4\u30eb\u3042\u305f\u308a1,500<\/td>\u5e45\u5e83\u30b9\u30c8\u30e9\u30c3\u30d7\u3001\u30b5\u30a4\u30c9\u30b5\u30dd\u30fc\u30c8\u30d1\u30cd\u30eb<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u30b9\u30d1\u30e0\u306a\u3057\u3067\u300c\u8fd1\u304f\u306e\u300d\u691c\u7d22\u3092\u4f7f\u7528\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b?<\/h2>\n\n\n\n

\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u9a19\u3059\u3088\u3046\u306a\u3053\u3068\u306f\u3057\u307e\u305b\u3093\u3002\u30af\u30a8\u30ea\u306b\u7b54\u3048\u308b\u3060\u3051\u3067\u3059\u3002\u5730\u56f3\u3001\u55b6\u696d\u6642\u9593\u3001\u5728\u5eab\u72b6\u6cc1\u3092\u63b2\u8f09\u3057\u305f\u5b9f\u5e97\u8217\u306e\u30da\u30fc\u30b8\u3082\u4f5c\u6210\u3057\u307e\u3059\u3002\u300c\u6700\u5bc4\u308a\u306e\u30ec\u30fc\u30f3\u30fb\u30d6\u30e9\u30a4\u30a2\u30f3\u30c8\u300d\u300c\u8fd1\u304f\u306eTorrid\u300d\u300c\u30ec\u30fc\u30f3\u30fb\u30d6\u30e9\u30a4\u30a2\u30f3\u30c8\u5e97\u8217\u691c\u7d22\u300d\u3068\u3044\u3063\u305fFAQ\u3082\u8ffd\u52a0\u3057\u307e\u3059\u3002\u540d\u524d\u3001\u4f4f\u6240\u3001\u96fb\u8a71\u756a\u53f7\u306f\u30a6\u30a7\u30d6\u5168\u4f53\u3067\u7d71\u4e00\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n

\u5b9f\u969b\u306e\u30da\u30fc\u30b8\u3001\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u3001\u5e97\u8217\u306e\u5728\u5eab\u306e\u8fc5\u901f\u306a\u78ba\u8a8d\u306b\u3088\u3063\u3066\u5730\u57df\u306e\u610f\u56f3\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u4f55\u3082\u8aac\u660e\u3057\u306a\u3044\u8a98\u5c0e\u30da\u30fc\u30b8\u306f\u907f\u3051\u3066\u304f\u3060\u3055\u3044\u3002.<\/strong><\/p>\n\n\n\n

\"\u30ed\u30fc\u30ab\u30ebSEO\u3068\u55b6\u696d\u6642\u9593\u30014:3\"<\/figure>\n\n\n\n

\u30d6\u30e9\u30f3\u30c9\u3084\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u691c\u7d22\u30af\u30a8\u30ea\u7528\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3082\u4f5c\u6210\u3057\u3066\u3044\u307e\u3059\u3002\u30b9\u30da\u30eb\u30df\u30b9\u304c\u591a\u3044\u3067\u3059\u304c\u3001\u79c1\u306f\u6279\u5224\u3057\u307e\u305b\u3093\u3002\u9069\u5207\u306a\u5834\u6240\u306b\u8a98\u5c0e\u3057\u307e\u3059\u3002 \u71b1\u3044\u51fa\u53e3<\/strong>, \u71b1\u3044\u8863\u88c5<\/strong>, \u6691\u3044\u4f5c\u696d\u670d<\/strong>, \u71b1\u3044\u30d7\u30e9\u30b9\u30b5\u30a4\u30ba<\/strong>, \u30ec\u30fc\u30f3\u30fb\u30d6\u30e9\u30a4\u30a2\u30f3\u30c8\u30fb\u30a2\u30a6\u30c8\u30ec\u30c3\u30c8<\/strong>\u3001 \u305d\u3057\u3066 \u30ab\u30b7\u30b1\u30fb\u30ec\u30fc\u30f3\u30fb\u30d6\u30e9\u30a4\u30a2\u30f3\u30c8<\/strong> \u9069\u5207\u306a\u30ab\u30c6\u30b4\u30ea\u307e\u305f\u306f\u60c5\u5831\u30da\u30fc\u30b8\u3078\u79fb\u52d5\u3057\u307e\u3059\u3002\u30b5\u30fc\u30d3\u30b9\u30ea\u30f3\u30af\u3092\u8ffd\u52a0\u3057\u307e\u3059\u3002 \u30ec\u30fc\u30f3\u30fb\u30d6\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8<\/strong>, \u30ec\u30fc\u30f3\u30fb\u30d6\u30e9\u30a4\u30a2\u30f3\u30c8 \u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30fc\u30eb<\/strong>\u3001 \u305d\u3057\u3066 \u30ec\u30fc\u30f3\u30fb\u30d6\u30e9\u30a4\u30a2\u30f3\u30c8\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9<\/strong>. \u3053\u308c\u306b\u3088\u308a\u3001\u4fe1\u983c\u6027\u304c\u5411\u4e0a\u3057\u3001\u76f4\u5e30\u7387\u304c\u6e1b\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n

\u8907\u96d1\u306a\u30af\u30a8\u30ea\u306e\u30eb\u30fc\u30c6\u30a3\u30f3\u30b0\u30de\u30c3\u30d7\u306e\u4f8b<\/h3>\n\n\n\n

\u30b9\u30da\u30eb\u3067\u306f\u306a\u304f\u610f\u56f3\u3067\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b<\/h4>\n\n\n\n

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\u8fd1\u304f\u306e\u30ec\u30fc\u30f3\u30fb\u30d6\u30e9\u30a4\u30a2\u30f3\u30c8 \/ \u30ec\u30fc\u30f3\u30fb\u30d6\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u4f55\u6642\u306b\u958b\u5e97\u3057\u307e\u3059\u304b\uff1f<\/td>\u5730\u5143<\/td>\u4eca\u65e5\u306e\u55b6\u696d\u6642\u9593\u3092\u8868\u793a\u3001\u4f11\u65e5\u306f\u512a\u5148<\/td><\/tr>
\u30ec\u30fc\u30f3\u30fb\u30d6\u30e9\u30a4\u30a2\u30f3\u30c8\u30fb\u30b8\u30fc\u30f3\u30ba \/ \u30d7\u30e9\u30b9\u30b5\u30a4\u30ba\u30c9\u30ec\u30b9 \u30c8\u30ea\u30c3\u30b8<\/td>\u30ab\u30c6\u30b4\u30ea<\/td>\u30b5\u30a4\u30ba\u3067\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u30d5\u30a3\u30c3\u30c8\u30ce\u30fc\u30c8\u3068\u30e2\u30c7\u30eb\u306e\u7d71\u8a08\u60c5\u5831\u3092\u8868\u793a\u3057\u307e\u3059<\/td><\/tr>
\u30ec\u30fc\u30f3\u30fb\u30d6\u30e9\u30a4\u30a2\u30f3\u30c8 \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9 \/ \u96fb\u8a71\u756a\u53f7<\/td>\u30b5\u30fc\u30d3\u30b9<\/td>\u96fb\u8a71\u3001\u30c1\u30e3\u30c3\u30c8\u3001\u6ce8\u6587\u306e\u8ffd\u8de1\u3001\u8fd4\u54c1\u958b\u59cb<\/td><\/tr>
\u71b1\u70c8\u306a\u30ec\u30d3\u30e5\u30fc \/ \u30ec\u30fc\u30f3\u30fb\u30d6\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u8ca9\u58f2<\/td>\u7814\u7a76<\/td>\u30d5\u30a3\u30c3\u30c8\u611f\u3068\u73fe\u5728\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308b\u30ec\u30d3\u30e5\u30fc\u3092\u8868\u793a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u7d50\u8ad6<\/h2>\n\n\n\n

\u307e\u305a\u9069\u5408\u6027\u3092\u91cd\u8996\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u660e\u78ba\u306b\u3057\u3001\u5728\u5eab\u306e\u771f\u5b9f\u3092 1 \u3064\u306b\u307e\u3068\u3081\u308b\u3053\u3068\u3067\u3001\u300c\u30cb\u30c3\u30c1\u300d\u3092\u30b9\u30b1\u30fc\u30eb\u306b\u5909\u3048\u307e\u3057\u305f\u3002\u79c1\u306f\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8 \u30e9\u30d9\u30eb\u306b\u3082\u540c\u3058\u6226\u7565\u3092\u63a1\u7528\u3057\u3066\u304a\u308a\u3001\u3046\u307e\u304f\u6a5f\u80fd\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n

\u79c1\u306e\u5f79\u5272<\/h2>\n\n\n\n

\u79c1\u306e\u540d\u524d:<\/strong> \u30e9\u30f3\u30b7\u30fc\u30fb\u30c1\u30a2
\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9:<\/strong> lancy@truekung.com
Web\u30b5\u30a4\u30c8\uff1a<\/strong> https:\/\/truekung.com
\u30d6\u30e9\u30f3\u30c9\u540d:<\/strong> \u30c8\u30a5\u30eb\u30fc\u30af\u30f3\u30b0
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\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb:<\/strong> B2B\u3001\u5378\u58f2\u306e\u307f
\u72b6\u614b\uff1a<\/strong> \u5de5\u5834\u306b\u306f200\u4eba\u4ee5\u4e0a\u306e\u5f93\u696d\u54e1\u304c\u304a\u308a\u3001\u4e16\u754c\u4e2d\u306e\u69d8\u3005\u306a\u30d6\u30e9\u30f3\u30c9\u3084\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u306b\u8863\u6599\u54c1\u3068OEM\/ODM\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u300220\u5e74\u306b\u308f\u305f\u308b\u5bfe\u5916\u8cbf\u6613\u8863\u6599\u54c1\u306e\u751f\u7523\u30fb\u8f38\u51fa\u7d4c\u9a13\u3092\u6709\u3057\u3066\u3044\u307e\u3059\u3002\u4e3b\u306a\u88fd\u54c1\u306f\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u5a66\u4eba\u670d\u3001\u30b8\u30e3\u30b1\u30c3\u30c8\u3001\u30b9\u30ab\u30fc\u30c8\u3001\u30c9\u30ec\u30b9\u3001\u30b8\u30fc\u30f3\u30ba\u3001T\u30b7\u30e3\u30c4\u3001\u30b9\u30a6\u30a7\u30c3\u30c8\u30b7\u30e3\u30c4\u3001\u30c0\u30a6\u30f3\u30b8\u30e3\u30b1\u30c3\u30c8\u3001\u30a6\u30a3\u30f3\u30c9\u30d6\u30ec\u30fc\u30ab\u30fc\u3001\u30b3\u30fc\u30c8\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d0\u30c3\u30b0\u3001\u30b9\u30dd\u30fc\u30c4\u30a6\u30a7\u30a2\u3001\u5b50\u4f9b\u670d\u3001\u4e0b\u7740\u306a\u3069\u3067\u3059\u3002.
\u4e3b\u306a\u8f38\u51fa\u56fd\uff1a<\/strong> \u30aa\u30e9\u30f3\u30c0\u3001\u30c7\u30f3\u30de\u30fc\u30af\u3001\u30d9\u30eb\u30ae\u30fc\u3001\u30ce\u30eb\u30a6\u30a7\u30fc\u3001\u30a4\u30ae\u30ea\u30b9\u3001\u30a2\u30e1\u30ea\u30ab\u3001\u30c9\u30a4\u30c4\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30bf\u30a4\u3001\u30c8\u30eb\u30b3\u3001\u30a4\u30bf\u30ea\u30a2\u3001\u30ed\u30b7\u30a2\u3001\u30b5\u30a6\u30b8\u30a2\u30e9\u30d3\u30a2\u306a\u3069\u3002.<\/p>\n

Views: 113<\/p>","protected":false},"excerpt":{"rendered":"

The plus-size market looks crowded and slow. Many founders feel stuck. I once felt the same way. Torrid became a billion-dollar brand by putting fit first, building a real community, and running a tight omnichannel machine that linked stores and e-commerce with one inventory and one set of goals. I hear the same worries from buyers like Maria. Prices rise. Dead stock grows. Store traffic shifts. I use a simple plan. I start with fit. I make content that answers real search intent. I plan inventory for fast digital sales. This plan is boring, but it works. Did Torrid prove that plus-size can scale? Many people called plus-size \u201cniche.\u201d I […]<\/p>\n","protected":false},"author":2,"featured_media":40625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-40623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-blog"],"yoast_head":"\nTorrid: The Plus-Size Brand That Scaled to $1B | 2025<\/title>\n<meta name=\"description\" content=\"How Torrid proved plus-size can scale: fit-first patterns, community, and omnichannel execution\u2014with Lane Bryant benchmarks and practical B2B takeaways.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/truekung.com\/ja\/plus-size-company-billion-dollar-brand-torrid\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Torrid: The Plus-Size Brand That Scaled to $1B | 2025\" \/>\n<meta property=\"og:description\" content=\"How Torrid proved plus-size can scale: fit-first patterns, community, and omnichannel execution\u2014with Lane Bryant benchmarks and practical B2B takeaways.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/truekung.com\/ja\/plus-size-company-billion-dollar-brand-torrid\/\" \/>\n<meta property=\"og:site_name\" content=\"TrueKung Fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/lancy.chia\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-18T08:12:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-29T10:41:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251118073715.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" 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