{"id":37252,"date":"2025-10-29T11:59:31","date_gmt":"2025-10-29T03:59:31","guid":{"rendered":"https:\/\/truekung.com\/?p=37252"},"modified":"2026-06-30T09:15:07","modified_gmt":"2026-06-30T01:15:07","slug":"pourquoi-les-centres-commerciaux-stockent-des-vetements-invendus-des-vetements-personnalises","status":"publish","type":"post","link":"https:\/\/truekung.com\/fr\/why-mall-stores-unsold-clothes-custom-clothing\/","title":{"rendered":"Pourquoi les magasins des centres commerciaux vendent-ils des v\u00eatements que personne n\u2019ach\u00e8te ?"},"content":{"rendered":"

Vous vous sentez frustr\u00e9(e) lorsque vous entrez dans un centre commercial et que vous voyez des rayons remplis de v\u00eatements<\/a> Des articles qui prennent la poussi\u00e8re ? C'est exactement ce qui m'est arriv\u00e9, et cela m'a amen\u00e9e \u00e0 me pencher sur les raisons pour lesquelles de nombreux d\u00e9taillants de mode situ\u00e9s dans les centres commerciaux continuent de stocker des articles qui ne se vendent pas.<\/p>\n\n\n\n

En bref : beaucoup magasins du centre commercial<\/a> Ils finissent par vendre des v\u00eatements que personne n'ach\u00e8te en raison d'une surproduction, de mauvaises pr\u00e9visions de tendances, de publics cibles mal align\u00e9s et de strat\u00e9gies de gestion des stocks inefficaces.<\/strong><\/p>\n\n\n\n

\"V\u00eatements<\/figure>\n\n\n\n

Je vais vous expliquer les principales raisons, comment, en tant qu'acheteur (comme vous), vous pouvez utiliser ces informations, et ce que votre approvisionnement<\/a> strat\u00e9gie (en tant que personne travaillant avec usines<\/a>) pourrait en tirer des le\u00e7ons.<\/p>\n\n\n\n

\n\n\n\n

Pourquoi les v\u00eatements ne se vendent-ils pas dans les magasins ?<\/h2>\n\n\n\n

Le premier probl\u00e8me est surproduction<\/strong>. De nombreux d\u00e9taillants s'engagent \u00e0 passer des commandes importantes, cherchant \u00e0 r\u00e9aliser des \u00e9conomies d'\u00e9chelle, \u00e0 atteindre des objectifs saisonniers ambitieux ou \u00e0 garantir des co\u00fbts unitaires bas. Mais si la demande est surestim\u00e9e ou si la conception est inad\u00e9quate, les d\u00e9taillants se retrouvent avec d'\u00e9normes stocks invendus.<\/p>\n\n\n\n

La prochaine \u00e9tape est Probl\u00e8mes de d\u00e9calage entre les tendances et la qualit\u00e9<\/strong>. M\u00eame si un article para\u00eet tendance d\u00e8s sa conception, les go\u00fbts des consommateurs \u00e9voluent rapidement. Si un magasin propose des coupes d\u00e9mod\u00e9es, des mat\u00e9riaux de mauvaise qualit\u00e9 ou un prix inadapt\u00e9, les articles ne s\u00e9duisent tout simplement pas.<\/p>\n\n\n\n

Il y a aussi la question de strat\u00e9gies de gestion des stocks et de r\u00e9duction des prix<\/strong>. Lorsque des articles ne se vendent pas \u00e0 leur prix plein, ils peuvent rester en stock, \u00eatre fortement sold\u00e9s ou finalement \u00eatre \u00e9limin\u00e9s (plut\u00f4t que d'\u00eatre transf\u00e9r\u00e9s efficacement).<\/p>\n\n\n\n

Par exemple, vous pourriez entrer dans un magasin Forever 21 et trouver des \u00e9tag\u00e8res remplies d'articles \u00e0 prix r\u00e9duits dont personne ne veut. Ce ne sont pas forc\u00e9ment de mauvais produits\u00a0; ils ont juste rat\u00e9 leur p\u00e9riode de commercialisation.<\/p>\n\n\n\n

\"Magasin<\/figure>\n\n\n\n
\n\n\n\n

Pourquoi les cha\u00eenes de centres commerciaux conservent-elles ces articles invendus ?<\/h2>\n\n\n\n

1. Pressions li\u00e9es aux baux et aux co\u00fbts fixes<\/h3>\n\n\n\n

Les d\u00e9taillants de centres commerciaux ont souvent des baux, des frais g\u00e9n\u00e9raux et des co\u00fbts de personnel importants, etc. Pour occuper leurs magasins, ils commandent de grandes quantit\u00e9s. Le co\u00fbt des espaces vides est \u00e9lev\u00e9, ce qui les oblige \u00e0 conserver des stocks m\u00eame s'ils ne s'\u00e9coulent pas rapidement.<\/p>\n\n\n\n

2. Logique du produit d'appel et du stock d'essai<\/h3>\n\n\n\n

Parfois, certains articles servent de produits de remplissage ou d'appel pour attirer les clients. L'objectif est que ceux qui entrent ach\u00e8tent ensuite des articles \u00e0 plus forte marge.<\/p>\n\n\n\n

3. Erreurs de pr\u00e9vision et retards dans la cha\u00eene d'approvisionnement<\/h3>\n\n\n\n

Le secteur de la mode conna\u00eet de longs d\u00e9lais de production. Lorsqu'un mod\u00e8le arrive en magasin, la saison a peut-\u00eatre d\u00e9j\u00e0 chang\u00e9 ou la tendance s'est estomp\u00e9e.<\/p>\n\n\n\n

4. Logique du canal de vente au d\u00e9tail\/de r\u00e9duction<\/h3>\n\n\n\n

Les invendus sont souvent c\u00e9d\u00e9s \u00e0 des magasins d'usine ou \u00e0 des liquidateurs. Mais les boutiques des centres commerciaux continuent de les exposer, esp\u00e9rant ainsi sauver des ventes.<\/p>\n\n\n\n

\"Inventaire<\/figure>\n\n\n\n
\n\n\n\n

Que pouvez-vous (en tant qu\u2019acheteur) apprendre de cela ?<\/h2>\n\n\n\n

En tant qu'acheteur travaillant avec des grossistes de mode (comme nos clients chez Truekung), voici comment utiliser cette information\u00a0:<\/p>\n\n\n\n

Probl\u00e8me<\/th>Ce que vous devriez faire<\/th><\/tr><\/thead>
Surproduction<\/td>Commencez par des commandes tests plus petites et augmentez la taille en fonction des ventes.<\/td><\/tr>
Mauvaise ad\u00e9quation \u00e0 la tendance<\/td>Collaborez avec des usines qui offrent un soutien en mati\u00e8re de conception et qui comprennent votre march\u00e9.<\/td><\/tr>
D\u00e9lais de pr\u00e9avis longs<\/td>Choisissez des fournisseurs avec des d\u00e9lais de livraison rapides et des quantit\u00e9s minimales de commande flexibles.<\/td><\/tr>
Inventaire invendu<\/td>Privil\u00e9giez les commandes personnalis\u00e9es adapt\u00e9es \u00e0 vos pr\u00e9f\u00e9rences locales afin de r\u00e9duire les d\u00e9chets.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Des designs personnalis\u00e9s permettent de r\u00e9duire les pertes de ventes. Vous ne vous contentez pas de remplir les rayons\u00a0: vous offrez \u00e0 vos clients exactement ce qu\u2019ils veulent, au moment o\u00f9 ils le veulent.<\/p>\n\n\n\n

\"Conception<\/figure>\n\n\n\n
\n\n\n\n

Pourquoi les v\u00eatements personnalis\u00e9s sont votre meilleure strat\u00e9gie ?<\/h2>\n\n\n\n

En ma\u00eetrisant la conception, le tissu, les tailles et le d\u00e9lai de livraison, vous n'\u00eates plus tributaire des stocks g\u00e9n\u00e9riques. Vous pr\u00e9servez votre marge et optimisez vos ventes.<\/p>\n\n\n\n

Chez Truekung, nous aidons nos clients \u00e0 \u00e9viter le pi\u00e8ge des centres commerciaux. Nos services OEM\/ODM sont ax\u00e9s sur la flexibilit\u00e9, la pr\u00e9cision des tendances et un contr\u00f4le qualit\u00e9 rigoureux. Finis les invendus !.<\/p>\n\n\n\n

Que vous repensiez l'image de produits en stock ou que vous d\u00e9veloppiez une collection compl\u00e8te, le meilleur choix est de travailler avec un fournisseur qui est \u00e0 l'\u00e9coute des besoins de votre march\u00e9, s'adapte \u00e0 votre calendrier de vente et livre dans les d\u00e9lais.<\/p>\n\n\n\n

\"OEM<\/figure>\n\n\n\n
\n\n\n\n

Conclusion<\/h2>\n\n\n\n

Les magasins des centres commerciaux se retrouvent avec des invendus \u00e0 cause de syst\u00e8mes rigides. Les commandes personnalis\u00e9es, pass\u00e9es aupr\u00e8s du bon partenaire, vous offrent la flexibilit\u00e9 n\u00e9cessaire pour r\u00e9ussir sur votre march\u00e9.<\/p>\n\n\n\n

\n\n\n\n

Sur moi<\/strong>
Je suis Lancy Chia, de Truekung en Chine. Forts de plus de 20 ans d'exp\u00e9rience dans la fabrication et l'exportation de v\u00eatements, nous aidons les acheteurs de mode comme vous \u00e0 trouver les bons produits au bon moment. Des vestes aux robes, des jeans aux v\u00eatements pour enfants, nous proposons des services OEM\/ODM pour les grandes marques et les supermarch\u00e9s du monde entier. Contactez-moi par e-mail \u00e0 lancy@truekung.com<\/a> ou visitez truekung.com pour en savoir plus.<\/p>\n

Vues : 86<\/p>","protected":false},"excerpt":{"rendered":"

Feeling frustrated when you walk into a mall and see racks full of clothes gathering dust? That\u2019s exactly what happened to me\u2014and it led me to dig into the reasons why many mall\u2011based fashion retailers keep stocking items that just don\u2019t move. In short: many mall stores end up selling clothes that nobody buys because […]<\/p>\n","protected":false},"author":2,"featured_media":37255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-37252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-blog"],"yoast_head":"\nWhy Mall Stores Sell Clothes Nobody Buys \u2013 Learn Wholesale Custom Clothing Strategy<\/title>\n<meta name=\"description\" content=\"Discover why mall stores end up with unsold inventory\u202fand how you as a fashion buyer can avoid this by sourcing custom clothing from a reliable OEM\/ODM manufacturer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/truekung.com\/fr\/pourquoi-les-centres-commerciaux-stockent-des-vetements-invendus-des-vetements-personnalises\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Mall Stores Sell Clothes Nobody Buys \u2013 Learn Wholesale Custom Clothing Strategy\" \/>\n<meta property=\"og:description\" content=\"Discover why mall stores end up with unsold inventory\u202fand how you as a fashion buyer can avoid this by sourcing custom clothing from a reliable OEM\/ODM manufacturer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/truekung.com\/fr\/pourquoi-les-centres-commerciaux-stockent-des-vetements-invendus-des-vetements-personnalises\/\" \/>\n<meta property=\"og:site_name\" content=\"TrueKung Fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/lancy.chia\" \/>\n<meta property=\"article:published_time\" 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