{"id":48973,"date":"2026-01-01T20:45:17","date_gmt":"2026-01-01T12:45:17","guid":{"rendered":"https:\/\/truekung.com\/?p=48973"},"modified":"2026-06-29T17:33:25","modified_gmt":"2026-06-29T09:33:25","slug":"is-zara-cheap-brand-usa","status":"publish","type":"post","link":"https:\/\/truekung.com\/cs\/is-zara-cheap-brand-usa\/","title":{"rendered":"Je Zara v USA pova\u017eov\u00e1na za \u201clevnou\u201d zna\u010dku?"},"content":{"rendered":"

Sly\u0161\u00edm \u201cZara<\/a> \u201dje levn\u00e1\u201c po\u0159\u00e1d a taky sl\u00fdch\u00e1m \u201dZara je \u010d\u00edm d\u00e1l dra\u017e\u0161\u00ed\u201c. Oboj\u00ed m\u016f\u017ee b\u00fdt pravda, a to je ten probl\u00e9m.<\/p>\n\n\n\n

V USA vn\u00edm\u00e1m Zaru jako cenov\u011b dostupn\u00fd obchod. m\u00f3da<\/a> zna\u010dka<\/a>, nen\u00ed to skute\u010dn\u011b \u201clevn\u00e1\u201d zna\u010dka. Zara se nach\u00e1z\u00ed nad ultran\u00edzk\u00fdmi cenami rychl\u00e1 m\u00f3da<\/a>, a \u010dasto se um\u00edst\u00ed nad z\u00e1kladn\u00edmi zna\u010dkami H&M, ale z\u016fst\u00e1v\u00e1 pod pr\u00e9miov\u00fdmi a luxusn\u00edmi zna\u010dkami.<\/strong><\/p>\n\n\n\n

\"Cenov\u00e9<\/figure>\n\n\n\n

Kdy\u017e mluv\u00edm s kupuj\u00edc\u00edmi, v\u0161\u00edm\u00e1m si, \u017ee se neh\u00e1daj\u00ed o n\u00e1zvu Zara. H\u00e1daj\u00ed se o tom, co znamen\u00e1 \u201clevn\u00e9\u201d. H\u00e1daj\u00ed se tak\u00e9 o tom, co za tu cenu dostanou. Pokud budete \u010d\u00edst d\u00e1l, rozeberu to jednodu\u0161e a uk\u00e1\u017eu v\u00e1m, jak to posuzuji v re\u00e1ln\u00fdch n\u00e1kupn\u00edch rozhovorech.<\/p>\n\n\n\n

Co znamen\u00e1 slovo \u201clevn\u00e9\u201d, kdy\u017e se v USA mluv\u00ed o Za\u0159e?<\/h2>\n\n\n\n

Lid\u00e9 \u0159\u00edkaj\u00ed \u201clevn\u00e9\u201d, kdy\u017e jsou zklaman\u00ed. Koup\u00ed si jeden produkt, ten se rychle zhrout\u00ed a pak si na n\u011bj daj\u00ed n\u00e1lepku cel\u00e9 zna\u010dce.<\/p>\n\n\n\n

V USA m\u016f\u017ee \u201clevn\u00e9\u201d znamenat n\u00edzkou cenu, n\u00edzkou kvalitu nebo n\u00edzkou d\u016fv\u011bryhodnost. Zara ne v\u017edy nab\u00edz\u00ed n\u00edzkou cenu a kvalita se m\u011bn\u00ed podle polo\u017eky a \u0159ady, tak\u017ee ozna\u010den\u00ed z\u00e1vis\u00ed na tom, co jste si koupili a kdy jste si to koupili.<\/strong><\/p>\n\n\n\n

\"Je<\/figure>\n\n\n\n

Kdy\u017e sly\u0161\u00edm \u201cje Zara levn\u00e1\u201d, polo\u017e\u00edm si nejd\u0159\u00edv jednu ot\u00e1zku: \u201cLevn\u00e1 ve srovn\u00e1n\u00ed s \u010d\u00edm?\u201d Mnoho lid\u00ed p\u0159irovn\u00e1v\u00e1 Zaru ke Sheinu nebo Romwe, a to nen\u00ed f\u00e9rov\u00e1 shoda. Jin\u00ed p\u0159irovn\u00e1vaj\u00ed Zaru k Banana Republic, COS nebo dokonce ke st\u0159edn\u011b velk\u00fdm od\u011bvn\u00edm zna\u010dk\u00e1m, kter\u00e9 se zam\u011b\u0159uj\u00ed na materi\u00e1l a st\u0159ih, a to tak\u00e9 nen\u00ed f\u00e9rov\u00e1 shoda.<\/p>\n\n\n\n

1) Levn\u00e1 cena vs. levn\u00fd pocit<\/h3>\n\n\n\n

V m\u00fdch pozn\u00e1mk\u00e1ch se \u201clevn\u00e9\u201d d\u011bl\u00ed na dva typy. Jedn\u00edm je cena uveden\u00e1 na visa\u010dce. Druh\u00fdm je pocit po t\u0159ech no\u0161en\u00edch. Zara m\u016f\u017ee vyhr\u00e1t ve stylu, ale v n\u011bkter\u00fdch kategori\u00edch m\u016f\u017ee prohr\u00e1t v dlouhodob\u00e9m no\u0161en\u00ed.<\/p>\n\n\n\n

\u201cV\u00fdznam slova \u201dlevn\u00fd\u201c<\/th>Na co se d\u00edv\u00e1m<\/th>Co \u010dasto v\u00edd\u00e1m v Zara USA<\/th><\/tr><\/thead>
N\u00edzk\u00e1 cena<\/td>Vstupn\u00ed cena, hloubka promo akce, bal\u00ed\u010dkov\u00e9 nab\u00eddky<\/td>St\u0159edn\u011b n\u00edzk\u00fd vstupn\u00ed po\u010det, siln\u00e9 prodejn\u00ed cykly<\/td><\/tr>
Lacin\u00fd pocit<\/td>\u017dmolkov\u00e1n\u00ed, kroucen\u00ed \u0161v\u016f, blednut\u00ed barev, probl\u00e9my se zipem<\/td>Hodn\u011b se li\u0161\u00ed v z\u00e1vislosti na polo\u017ece a l\u00e1tce<\/td><\/tr>
Levn\u00fd image zna\u010dky<\/td>Design prodejny, styling, balen\u00ed<\/td>Modern\u00ed, \u010dist\u00e9, sp\u00ed\u0161e \u201cpr\u00e9miov\u00e9\u201d ne\u017e diskontn\u00ed<\/td><\/tr>
Levn\u00e1 d\u016fv\u011bra<\/td>Vr\u00e1cen\u00ed zbo\u017e\u00ed, stabilita kontroly kvality, konzistence velikosti<\/td>Snadn\u00e9 vr\u00e1cen\u00ed, ale velikost a kontrola kvality se mohou li\u0161it<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

2) Zara je zna\u010dka s \u201crychlou odezvou\u201d<\/h3>\n\n\n\n

Zara je rychl\u00e1 m\u00f3da, ale j\u00e1 ji beru sp\u00ed\u0161e jako \u201crychlou reakci\u201d ne\u017e jako \u201cn\u00edzkou cenu\u201d. Na tom z\u00e1le\u017e\u00ed. Rychl\u00e1 reakce znamen\u00e1 rychl\u00fd obrat trendu, spoustu nov\u00fdch produkt\u016f a kr\u00e1tk\u00e9 \u017eivotn\u00ed cykly mnoha styl\u016f. Tento obchodn\u00ed model m\u016f\u017ee zvy\u0161ovat n\u00e1klady. Tak\u017ee kdy\u017e se m\u011b n\u011bkdo zept\u00e1: \u201cPro\u010d je Zara tak drah\u00e1?\u201d, odpov\u00edd\u00e1m takto: rychlost stoj\u00ed pen\u00edze a mal\u00e9 s\u00e9rie mohou st\u00e1t v\u00edce za kus.<\/p>\n\n\n\n

3) M\u00edsto m\u011bn\u00ed p\u0159\u00edb\u011bh<\/h3>\n\n\n\n

Lid\u00e9 soud\u00ed podle toho, co vid\u00ed. Zara New York Soho vypad\u00e1 jinak ne\u017e mal\u00fd obchod v obchodn\u00edm centru. Zara Chicago na Michigan Avenue p\u016fsob\u00ed jinak ne\u017e men\u0161\u00ed Zara pobl\u00ed\u017e m\u011b v p\u0159edm\u011bstsk\u00e9m obchodn\u00edm centru. Zna\u010dka m\u016f\u017ee p\u016fsobit \u201cnelevn\u011b\u201d jen proto, \u017ee z\u00e1\u017eitek z obchodu je siln\u00fd, i kdy\u017e je jedno tri\u010dko tenk\u00e9.<\/p>\n\n\n\n

Pokud chcete jasnou odpov\u011b\u010f, pou\u017e\u00edv\u00e1m toto pravidlo: Zara v Americe je cenov\u011b dostupn\u00e1, ale automaticky se nejedn\u00e1 o zna\u010dku s n\u00edzk\u00fdmi cenami. K v\u00fdprodeji doch\u00e1z\u00ed b\u011bhem online v\u00fdprodeje Zara USA a v sez\u00f3nn\u00edch zlevn\u011bn\u00fdch okenn\u00edch obdob\u00edch.<\/p>\n\n\n\n

Je Zara drah\u00e1 ve srovn\u00e1n\u00ed s H&M, Banana Republic, Mango a podobn\u00fdmi zna\u010dkami v USA?<\/h2>\n\n\n\n

Porovn\u00e1v\u00e1n\u00ed cen vede k h\u00e1dk\u00e1m, proto\u017ee nakupuj\u00edc\u00ed neporovn\u00e1vaj\u00ed stejnou polo\u017eku. Porovn\u00e1vaj\u00ed sako ze Zary s tri\u010dkem z H&M a nedojdou k \u017e\u00e1dn\u00e9mu z\u00e1v\u011bru.<\/p>\n\n\n\n

V USA vid\u00edm, \u017ee Zara m\u00e1 ceny vy\u0161\u0161\u00ed ne\u017e z\u00e1kladn\u00ed zbo\u017e\u00ed z H&M, u mnoha m\u00f3dn\u00edch kousk\u016f se bl\u00ed\u017e\u00ed cen\u00e1m od Manga a u kategori\u00ed \u201cpracovn\u00edho oble\u010den\u00ed\u201d obvykle ni\u017e\u0161\u00ed ne\u017e Banana Republic. Ve slev\u00e1ch se Zara m\u016f\u017ee dostat do \u201clevn\u00e9\u201d kategorie, ale ne u v\u0161ech polo\u017eek.<\/strong><\/p>\n\n\n\n

\"Zara<\/figure>\n\n\n\n

Kdy\u017e si to rychle v duchu promysl\u00edm, se\u0159azuji zna\u010dky podle toho, co se sna\u017e\u00ed prodat, ne podle toho, jak si \u0159\u00edkaj\u00ed. Zara se sna\u017e\u00ed prodat \u201ctrend + z\u00e1\u017eitek z obchodu\u201d. H&M se sna\u017e\u00ed prodat \u201cp\u0159\u00edstup + z\u00e1kladn\u00ed v\u011bci + objem\u201d. Banana Republic se sna\u017e\u00ed prodat \u201cp\u0159\u00edb\u011bh kancel\u00e1\u0159sk\u00e9ho oble\u010den\u00ed + textiln\u00ed p\u0159\u00edb\u011bh\u201d. Mango se \u010dasto atmosf\u00e9rou bl\u00ed\u017e\u00ed Za\u0159e, ale m\u016f\u017ee p\u016fsobit trochu klasi\u010dt\u011bji.<\/p>\n\n\n\n

1) Porovn\u00e1vejte podobn\u00e9 s podobn\u00fdm<\/h3>\n\n\n\n

Porovn\u00e1v\u00e1m \u010dty\u0159i typy zbo\u017e\u00ed, proto\u017ee se jich v\u011bt\u0161ina kupuj\u00edc\u00edch \u010dasto dot\u00fdk\u00e1: z\u00e1kladn\u00ed tri\u010dka, d\u017e\u00edny, \u0161aty a svrchn\u00ed oble\u010den\u00ed. Sleduji tak\u00e9 kolekci Zara Trafaluc a limitovan\u00e9 edice jako Zara W\/B, proto\u017ee ty mohou zm\u011bnit o\u010dek\u00e1v\u00e1n\u00ed ohledn\u011b ceny a kvality.<\/p>\n\n\n\n

Kategorie<\/th>Jak se nakupuj\u00edc\u00ed porovn\u00e1vaj\u00ed<\/th>Moje praktick\u00e9 srovn\u00e1n\u00ed v USA<\/th><\/tr><\/thead>
Z\u00e1kladn\u00ed tri\u010dka<\/td>\u201cStejn\u00e9 b\u00edl\u00e9 tri\u010dko\u201d<\/td>H&M \u010dasto levn\u011bj\u0161\u00ed; Zara \u010dasto \u201cstylov\u011bj\u0161\u00ed\u201d, ne v\u017edy z lep\u0161\u00ed l\u00e1tky<\/td><\/tr>
D\u017e\u00ednovina<\/td>\u201cStejn\u00e9 \u00fazk\u00e9 d\u017e\u00edny\u201d<\/td>Zara se cenov\u011b m\u016f\u017ee bl\u00ed\u017eit st\u0159edn\u00ed t\u0159\u00edd\u011b; st\u0159ih a pran\u00ed se li\u0161\u00ed podle sez\u00f3ny<\/td><\/tr>
\u0160aty<\/td>\u201c\u0160aty na ve\u010dern\u00ed vych\u00e1zku od Zary\u201d<\/td>Zara si \u010dasto klade d\u016fraz na design; kvalita z\u00e1vis\u00ed na pod\u0161\u00edvce a \u0161vech<\/td><\/tr>
Svrchn\u00ed oble\u010den\u00ed<\/td>\u201cKab\u00e1ty a bundy\u201d<\/td>Zara se m\u016f\u017ee zd\u00e1t drah\u00e1, ale stylov\u00e1 hodnota je vysok\u00e1, pokud je konstrukce dobr\u00e1.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

2) Efekt prodeje m\u011bn\u00ed ozna\u010den\u00ed<\/h3>\n\n\n\n

Lid\u00e9 hledaj\u00ed \u201czara usa v\u00fdprodej\u201d a \u201czara usa v\u00fdprodej online\u201d z n\u011bjak\u00e9ho d\u016fvodu. V\u00fdprodeje m\u011bn\u00ed reputaci zna\u010dky. Vid\u011bl jsem nakupuj\u00edc\u00ed, kte\u0159\u00ed si b\u011bhem slev koupili pln\u00fd ko\u0161\u00edk a pak \u0159ekli p\u0159\u00e1tel\u016fm: \u201cZara je levn\u00e1.\u201d Ale tent\u00fd\u017e nakupuj\u00edc\u00ed p\u0159i\u0161el b\u011bhem nov\u00e9ho t\u00fddne slev a \u0159ekl: \u201cCena Zary je \u0161\u00edlen\u00e1.\u201d<\/p>\n\n\n\n

Proto tato dv\u011b tvrzen\u00ed v\u017edy odd\u011bluji:<\/p>\n\n\n\n

    \n
  • \u201cZara je levn\u00e1.\u201c kdy\u017e<\/strong> Kupuji ve slev\u011b.\u201d<\/li>\n\n\n\n
  • \u201cZara je levn\u00e1.\u201c jako zna\u010dka<\/strong>.\u201d<\/li>\n<\/ul>\n\n\n\n

    \u010casto je pravdiv\u00e9 pouze prvn\u00ed tvrzen\u00ed.<\/p>\n\n\n\n

    3) Glob\u00e1ln\u00ed srovn\u00e1n\u00ed to komplikuje<\/h3>\n\n\n\n

    Mnoho cestovatel\u016f se pt\u00e1: \u201cJe Zara ve \u0160pan\u011blsku levn\u011bj\u0161\u00ed?\u201d nebo porovn\u00e1vaj\u00ed Zaru z Velk\u00e9 Brit\u00e1nie se Zarou z USA. V chatech s kupuj\u00edc\u00edmi tak\u00e9 sl\u00fdch\u00e1m \u201czara, zara uk\u201d a \u201czara uk com\u201d, proto\u017ee lid\u00e9 nakupuj\u00ed online nap\u0159\u00ed\u010d regiony. Ceny se mohou li\u0161it kv\u016fli dan\u00edm, doprav\u011b, m\u011bn\u011b a m\u00edstn\u00edm pravidl\u016fm slev. Lid\u00e9 tak\u00e9 porovn\u00e1vaj\u00ed nakupov\u00e1n\u00ed v Lisabonu a Lisabonu, proto\u017ee v Lisabonu je mnoho obchod\u016f Zara a n\u00e1kupn\u00edch center, kter\u00e1 p\u016fsob\u00ed velmi turisticky p\u0159\u00e1telsky. Tato srovn\u00e1n\u00ed cestovatel\u016f jsou re\u00e1ln\u00e1, ale nedefinuj\u00ed pozici zna\u010dky v USA. V USA se Zara st\u00e1le nach\u00e1z\u00ed v pruhu \u201cdostupn\u00e9 m\u00f3dy\u201d.<\/p>\n\n\n\n

    Jak posuzuji kvalitu Zary a kdy se z\u00e1kazn\u00edk\u016fm zd\u00e1 \u201clevn\u00e1\u201d?<\/h2>\n\n\n\n

    Debaty o kvalit\u011b se st\u00e1vaj\u00ed emotivn\u00edmi, proto\u017ee jedin\u00fd \u0161patn\u00fd produkt m\u016f\u017ee zni\u010dit d\u016fv\u011bru. Kupuj\u00edc\u00ed se tak\u00e9 ob\u00e1vaj\u00ed fale\u0161n\u00fdch historek, jako jsou pad\u011blan\u00e9 certifik\u00e1ty v jin\u00fdch dodavatelsk\u00fdch \u0159et\u011bzc\u00edch, tak\u017ee se st\u00e1vaj\u00ed obzvl\u00e1\u0161t\u011b citliv\u00fdmi.<\/p>\n\n\n\n

    Kvalitu Zary posuzuji podle l\u00e1tky, proveden\u00ed a opakovatelnosti. Zara m\u016f\u017ee b\u00fdt \u201cdobr\u00e1\u201d co se t\u00fd\u010de designu a st\u0159ihu, ale konzistence se m\u016f\u017ee li\u0161it, tak\u017ee jeden skv\u011bl\u00fd kousek nezaru\u010duje, \u017ee dal\u0161\u00ed bude stejn\u00fd.<\/strong><\/p>\n\n\n\n

    \"Kontroly<\/figure>\n\n\n\n

    Pracuji v od\u011bvn\u00ed v\u00fdrob\u011b a velkoobchod\u011b, tak\u017ee nesoud\u00edm jen podle pocitu. Pou\u017e\u00edv\u00e1m jednoduch\u00e9 \u0161ekovac\u00ed metody, kter\u00e9 m\u016f\u017ee okop\u00edrovat ka\u017ed\u00fd kupuj\u00edc\u00ed. Tak\u00e9 si zachov\u00e1v\u00e1m praktick\u00e9 my\u0161len\u00ed: Zara je rychl\u00e1 m\u00f3da, tak\u017ee neo\u010dek\u00e1v\u00e1m, \u017ee se bude nosit \u201cnav\u017edy\u201d. O\u010dek\u00e1v\u00e1m, \u017ee bude \u201cdostate\u010dn\u011b dobr\u00e1 na sez\u00f3nu\u201d a o\u010dek\u00e1v\u00e1m m\u00e9n\u011b vad ne\u017e u zna\u010dek s ultran\u00edzk\u00fdmi cenami.<\/p>\n\n\n\n

    1) M\u016fj jednoduch\u00fd kontroln\u00ed seznam kvality<\/h3>\n\n\n\n

    Pou\u017e\u00edv\u00e1m kr\u00e1tk\u00fd seznam, proto\u017ee dlouh\u00e9 seznamy se nepou\u017e\u00edvaj\u00ed. Tyto kontroly prov\u00e1d\u00edm v obchod\u011b, a\u0165 u\u017e v Zara Los Angeles, Zara v centru Los Angeles, Zara San Francisco v Kalifornii nebo Zara Chicago, a znovu je kontroluji, kdy\u017e zbo\u017e\u00ed obdr\u017e\u00edm.<\/p>\n\n\n\n

    Kontrola<\/th>Co d\u011bl\u00e1m<\/th>Jak vypad\u00e1 \u201clevn\u00e9\u201d<\/th><\/tr><\/thead>
    Pocit l\u00e1tky na dotek<\/td>T\u0159ete l\u00e1tku, lehce ji natahujte<\/td>Drsn\u00fd pocit, pr\u016fhlednost tam, kde by nem\u011bla b\u00fdt<\/td><\/tr>
    \u0160vy<\/td>Jemn\u011b zat\u00e1hn\u011bte za \u0161ev, zkontrolujte hustotu steh\u016f<\/td>Voln\u00e9 nit\u011b, nerovnom\u011brn\u00e9 stehy, \u201cvlny\u201d \u0161v\u016f\u201d<\/td><\/tr>
    \u017delez\u00e1\u0159sk\u00e9 zbo\u017e\u00ed<\/td>Zku\u0161ebn\u00ed zipy, patentky, knofl\u00edky<\/td>Zipy se lep\u00ed, knofl\u00edkov\u00e9 d\u00edrky se rychle t\u0159ep\u00ed<\/td><\/tr>
    Pod\u0161\u00edvka<\/td>Zkontrolujte, zda je pod\u0161it\u00e9 tam, kde je to pot\u0159eba<\/td>\u017d\u00e1dn\u00e1 pod\u0161\u00edvka v \u0161atech, kter\u00e9 pot\u0159ebuj\u00ed strukturu<\/td><\/tr>
    Realismus \u0161t\u00edtk\u016f s p\u00e9\u010d\u00ed<\/td>Zkontrolujte zp\u016fsob pran\u00ed v z\u00e1vislosti na l\u00e1tce<\/td>Jemn\u00e1 tkanina s n\u00e1ro\u010dn\u00fdmi po\u017eadavky na p\u00e9\u010di<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    2) Ot\u00e1zka \u201cdobr\u00e9 zna\u010dky\u201d z\u00e1vis\u00ed na p\u0159\u00edpadu pou\u017eit\u00ed<\/h3>\n\n\n\n

    Lid\u00e9 se ptaj\u00ed \u201cje Zara dobr\u00e1 zna\u010dka\u201d a \u201cje oble\u010den\u00ed ze Zary kvalitn\u00ed\u201d. Odpov\u00edd\u00e1m s p\u0159\u00edkladem pou\u017eit\u00ed, ne ano nebo ne.<\/p>\n\n\n\n

      \n
    • Pokud pot\u0159ebuji modern\u00ed styl na kr\u00e1tkou sez\u00f3nu, Zara je \u010dasto dobrou volbou.<\/li>\n\n\n\n
    • Pokud pot\u0159ebuji z\u00e1kladn\u00ed uniformy, kter\u00e9 jen z\u0159\u00eddka vym\u011b\u0148uji, hled\u00e1m jinde.<\/li>\n\n\n\n
    • Pokud pot\u0159ebuji kancel\u00e1\u0159sk\u00e9 sponky se st\u00e1lost\u00ed l\u00e1tky, porovn\u00e1v\u00e1m je s Banana Republic, COS nebo jin\u00fdmi kvalitn\u011bj\u0161\u00edmi variantami.<\/li>\n<\/ul>\n\n\n\n

      Tak\u017ee kdy\u017e n\u011bkdo \u0159ekne \u201cZara je levn\u00e1\u201d, pt\u00e1m se: \u201cKoupila sis m\u00f3dn\u00ed kousek, nebo z\u00e1kladn\u00ed?\u201d Zara je \u010dasto lep\u0161\u00ed v m\u00f3dn\u00edch kousc\u00edch ne\u017e v z\u00e1kladn\u00edch, proto\u017ee z\u00e1kladn\u00ed kousky vy\u017eaduj\u00ed p\u0159\u00edm\u00e9 srovn\u00e1n\u00ed cen.<\/p>\n\n\n\n

      3) D\u00e1vejte si pozor na neofici\u00e1ln\u00ed str\u00e1nky<\/h3>\n\n\n\n

      Tak\u00e9 lidem rad\u00edm, aby pou\u017e\u00edvali ofici\u00e1ln\u00ed webov\u00e9 str\u00e1nky Zara US, proto\u017ee vyhled\u00e1v\u00e1n\u00ed \u201czara us website\u201d, \u201czara us site\u201d a \u201czara united states website\u201d m\u016f\u017ee nakupuj\u00edc\u00ed v\u00e9st na podivn\u00e9 dom\u00e9ny. Pokud n\u011bkdo \u0159ekne \u201cotev\u0159\u00edt zaru\u201d a dostane se na podivnou str\u00e1nku, mohl by vinit Zaru z probl\u00e9m\u016f, kter\u00e9 nejsou vinou Zary. J\u00e1 to zjednodu\u0161uji: pou\u017e\u00edvejte Zara USA online prost\u0159ednictv\u00edm ofici\u00e1ln\u00edho kan\u00e1lu a aplikaci Zara USA, pokud d\u016fv\u011b\u0159ujete zdroji z obchodu s aplikacemi.<\/p>\n\n\n\n

      V rozhovorech s vlastn\u00edmi z\u00e1kazn\u00edky to \u0159\u00edk\u00e1m takto: Zara nen\u00ed luxusn\u00ed a nen\u00ed ani nejlevn\u011bj\u0161\u00ed. Zara je zna\u010dka rychl\u00e9 m\u00f3dy se siln\u011bj\u0161\u00ed designovou vrstvou. Pr\u00e1v\u011b tato designov\u00e1 vrstva je d\u016fvodem, pro\u010d ji n\u011bkte\u0159\u00ed z\u00e1kazn\u00edci naz\u00fdvaj\u00ed \u201cdrahou\u201d a jin\u00ed ji st\u00e1le naz\u00fdvaj\u00ed \u201clevnou\u201d, kdy\u017e se od\u011bv brzy opot\u0159ebuje.<\/p>\n\n\n\n

      Z\u00e1v\u011br<\/h2>\n\n\n\n

      V USA vn\u00edm\u00e1m Zaru jako cenov\u011b dostupnou m\u00f3du, ne jako skute\u010dn\u011b \u201clevnou\u201d. Levn\u011b p\u016fsob\u00ed jen tehdy, kdy\u017e kvalita klesne nebo kdy\u017e ji z\u00e1kazn\u00edci porovn\u00e1vaj\u00ed se \u0161patn\u00fdmi zna\u010dkami.<\/p>\n\n\n\n

      Pro\u010d tohle p\u00ed\u0161u<\/h2>\n\n\n\n

      Jsem Lancy Chia z Truekungu v \u010c\u00edn\u011b. Vedu tov\u00e1rnu s v\u00edce ne\u017e 200 zam\u011bstnanci. Nab\u00edz\u00edm velkoobchodn\u00ed prodej m\u00f3dn\u00edho oble\u010den\u00ed a OEM\/ODM slu\u017eby. M\u00e1m 20 let zku\u0161enost\u00ed s exportem. Dod\u00e1v\u00e1m zna\u010dk\u00e1m a supermarket\u016fm po cel\u00e9m sv\u011bt\u011b a zam\u011b\u0159uji se na stabiln\u00ed kvalitu, jasnou komunikaci a spolehliv\u00e9 dod\u00e1n\u00ed.<\/p>\n\n\n\n

      Pokud chcete hovo\u0159it o hromadn\u00e9 v\u00fdrob\u011b, priv\u00e1tn\u00edch zna\u010dk\u00e1ch nebo syst\u00e9mech kontroly kvality, m\u016f\u017eete m\u011b kontaktovat na adrese lancy@truekung.com nebo nav\u0161t\u00edvit m\u00e9 webov\u00e9 str\u00e1nky: https:\/\/truekung.com<\/p>\n

      Views: 643<\/p>","protected":false},"excerpt":{"rendered":"

      I hear \u201cZara is cheap\u201d all the time, and I also hear \u201cZara is getting expensive.\u201d Both can be true, and that is the problem. In the USA, I see Zara as an affordable fashion brand, not a true \u201ccheap\u201d brand. Zara sits above ultra-low-price fast fashion, and it often sits above H&M basics, but […]<\/p>\n","protected":false},"author":2,"featured_media":48974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-48973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-blog"],"yoast_head":"\nIs Zara Considered a Cheap Brand in the USA? Price, Quality & Value<\/title>\n<meta name=\"description\" content=\"Wondering if Zara is \u201ccheap\u201d in the USA? 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