{"id":40623,"date":"2025-11-18T16:12:15","date_gmt":"2025-11-18T08:12:15","guid":{"rendered":"https:\/\/truekung.com\/?p=40623"},"modified":"2026-06-29T18:41:56","modified_gmt":"2026-06-29T10:41:56","slug":"plus-size-company-billion-dollar-brand-torrid","status":"publish","type":"post","link":"https:\/\/truekung.com\/cs\/plus-size-company-billion-dollar-brand-torrid\/","title":{"rendered":"Spole\u010dnost pro plno\u0161t\u00edhl\u00e9 \u017eeny, kter\u00e1 se stala miliardovou zna\u010dkou?"},"content":{"rendered":"

Ten\/Ta\/To plus-size<\/a> market looks crowded and slow. Many founders feel stuck. I once felt the same way.<\/p>\n\n\n\n

Torrid became a billion-dollar zna\u010dka<\/a> by putting fit<\/a> first, building a real community, and running a tight omnichannel machine that linked stores and e-commerce with one inventory and one set of goals.<\/strong><\/p>\n\n\n\n

\"\u017divotn\u00ed<\/figure>\n\n\n\n

Od kupuj\u00edc\u00edch, jako je Maria, sl\u00fdch\u00e1m stejn\u00e9 obavy. Ceny rostou. Mrtv\u00e9 z\u00e1soby rostou. N\u00e1v\u0161t\u011bvnost obchod\u016f se m\u011bn\u00ed. Pou\u017e\u00edv\u00e1m jednoduch\u00fd pl\u00e1n. Za\u010d\u00edn\u00e1m s vhodnost\u00ed. Tvo\u0159\u00edm obsah, kter\u00fd odpov\u00edd\u00e1 skute\u010dn\u00e9mu z\u00e1m\u011bru vyhled\u00e1v\u00e1n\u00ed. Pl\u00e1nuji z\u00e1soby pro rychl\u00e9 digit\u00e1ln\u00ed prodeje. Tento pl\u00e1n je nudn\u00fd, ale funguje.<\/p>\n\n\n\n

Dok\u00e1zala Torrid, \u017ee plus size \u017eeny se daj\u00ed \u0161k\u00e1lovat?<\/h2>\n\n\n\n

Mnoho lid\u00ed naz\u00fdvalo plus size \u201cni\u0161ou\u201d. S t\u00edm jsem nesouhlasila. Torrid uk\u00e1zala, \u017ee zam\u011b\u0159en\u00ed v\u00edt\u011bz\u00ed. Od prvn\u00edho dne budovala vzory pro plus size postavy. Zavedla jasn\u00e9 pojmenov\u00e1v\u00e1n\u00ed velikost\u00ed. Udr\u017eovala design modern\u00ed, ne juniorsk\u00fd a ne matronovsk\u00fd.<\/p>\n\n\n\n

Ano. Rozsah pramenil z discipl\u00edny v oblasti fitness, opakovan\u00fdch n\u00e1kup\u016f a \u0161irok\u00e9 \u0161k\u00e1ly prodejen podpo\u0159en\u00fdch siln\u00fdmi webov\u00fdmi str\u00e1nkami.<\/strong><\/p>\n\n\n\n

\"Prvn\u00ed<\/figure>\n\n\n\n

Studuji Torrid\u016fv syst\u00e9m a kop\u00edruji \u010d\u00e1sti, kter\u00e9 se p\u0159en\u00e1\u0161ej\u00ed do B2B. Dr\u017e\u00edm se vzor\u016f hrdin\u016f a nehon\u00edm se za ka\u017ed\u00fdm trendem. Vytv\u00e1\u0159\u00edm jednu sadu velikostn\u00edch blok\u016f a testuji je znovu a znovu. Srovn\u00e1v\u00e1m fotografie, recenze a m\u00edry tak, aby z\u00e1kazn\u00edk d\u016fv\u011b\u0159oval tomu, co vid\u00ed. Tak\u00e9 mapuji obl\u00edben\u00e9 dotazy na obsah. To p\u0159in\u00e1\u0161\u00ed bezplatnou n\u00e1v\u0161t\u011bvnost a sni\u017euje m\u00edru n\u00e1vratnosti.<\/p>\n\n\n\n

Mapov\u00e1n\u00ed shody a z\u00e1m\u011bru<\/h3>\n\n\n\n

Jasn\u00e1 jm\u00e9na por\u00e1\u017eej\u00ed v\u00e1gn\u00ed grafy<\/h4>\n\n\n\n

Recenze, kter\u00e9 zmi\u0148uj\u00ed reklamn\u00ed text Fit Beat<\/h4>\n\n\n\n

Jeden pohled na invent\u00e1\u0159 je lep\u0161\u00ed ne\u017e izolovan\u00e1 data<\/h4>\n\n\n\n
Z\u00e1m\u011br hled\u00e1n\u00ed, kter\u00fd pl\u00e1nuji<\/th>Co zve\u0159ej\u0148uji na str\u00e1nce<\/th><\/tr><\/thead>
\u017ehav\u00e9 velikosti \/ velikosti p\u0159i \u017ehav\u00e9m \/ ekvivalent \u017ehav\u00e9 velikosti 00<\/strong><\/td>Jednoduch\u00e1 tabulka pro p\u0159echody pro chodce, v\u00fd\u0161ka a rozm\u011bry model\u016f, hlavn\u00ed specifikace od\u011bv\u016f<\/td><\/tr>
recenze na torrid \/ od\u011bvn\u00ed spole\u010dnost torrid<\/strong><\/td>\u00daryvky z recenz\u00ed ozna\u010den\u00e9 \u0161t\u00edtky st\u0159ih (t\u011bsn\u00fd\/prav\u00fd\/voln\u00fd), pozn\u00e1mky k materi\u00e1lu, pozn\u00e1mky k p\u00e9\u010di<\/td><\/tr>
m\u00edsta Torrid \/ obchod Torrid pobl\u00ed\u017e \/ v kolik hodin se otev\u00edr\u00e1 Torrid<\/strong><\/td>Str\u00e1nky m\u00edstn\u00edch obchod\u016f s otev\u00edrac\u00ed dobou, kontrolou dostupnosti zbo\u017e\u00ed a v\u00fdzvou k akci \u201eklikni a vyzvedni\u201c<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Kam v tomto p\u0159\u00edb\u011bhu pat\u0159\u00ed Lane Bryant?<\/h2>\n\n\n\n

Respektuji Lane Bryant pro jejich dlouhou historii a Cacique v oblasti intimn\u00edch parf\u00e9m\u016f. Dokazuje to, \u017ee d\u016fv\u011bra a st\u0159ih si zachov\u00e1vaj\u00ed hodnotu po cel\u00e1 desetilet\u00ed. Beru to jako druh\u00fd standard, kdy\u017e pl\u00e1nuji priv\u00e1tn\u00ed zna\u010dky.<\/p>\n\n\n\n

Lane Bryant vykazuje st\u00e1lou s\u00edlu v oblasti d\u017e\u00edn\u016f, podprsenek a z\u00e1kladn\u00edch outfit\u016f; to potvrzuje st\u00e1lou popt\u00e1vku i mimo kr\u00e1tkodob\u00e9 trendy.<\/strong><\/p>\n\n\n\n

\"D\u017e\u00ednov\u00fd<\/figure>\n\n\n\n

SEO a obsah organizuji podle toho, jak skute\u010dn\u00ed z\u00e1kazn\u00edci vyhled\u00e1vaj\u00ed. Tyto v\u00fdrazy vypadaj\u00ed chaoticky, ale odhaluj\u00ed z\u00e1m\u011br. P\u00ed\u0161u kr\u00e1tk\u00e9 a p\u0159\u00edm\u00e9 odpov\u011bdi. Nep\u0159epl\u0148uji je kl\u00ed\u010dov\u00fdmi slovy. Na ot\u00e1zky odpov\u00edd\u00e1m jako prodava\u010dka. Pot\u00e9 odkazuji na tabulky velikost\u00ed a z\u00e1kaznickou podporu. Kdy\u017e m\u011b kupuj\u00edc\u00ed po\u017e\u00e1d\u00e1 o p\u0159\u00edpravu PDP bal\u00ed\u010dk\u016f, tyto moduly standardn\u011b zahrnuji.<\/p>\n\n\n\n

Lok\u00e1ln\u00ed a servisn\u00ed z\u00e1m\u011br, kter\u00fd vede k konverzi<\/h3>\n\n\n\n

Nearme pot\u0159ebuje mapy a otev\u00edrac\u00ed dobu<\/h4>\n\n\n\n

Z\u00e1m\u011br kategorie pot\u0159ebuje filtry a jasnost velikosti<\/h4>\n\n\n\n

Z\u00e1m\u011br slu\u017eby vy\u017eaduje rychl\u00e9 kontaktn\u00ed cesty<\/h4>\n\n\n\n
Rodina dotaz\u016f (varianty z re\u00e1ln\u00e9ho sv\u011bta)<\/th>Typ str\u00e1nky<\/th>Nezbytn\u00e9 prvky<\/th><\/tr><\/thead>
Lane Bryant pobl\u00ed\u017e \/ obchody Lane Bryant pobl\u00ed\u017e \/ otev\u00edrac\u00ed doba Lane Bryant \/ v kolik hodin otev\u00edr\u00e1 Lane Bryant<\/strong><\/td>Str\u00e1nky m\u00edstn\u00edho obchodu<\/td>Adresa, mapa, telefon, dne\u0161n\u00ed otev\u00edrac\u00ed doba, p\u0159eps\u00e1n\u00ed sv\u00e1tk\u016f<\/td><\/tr>
lane bryant jeans \/ lane bryant lingerie \/ \u017eeny<\/a>\u2019s lane bryant shoes<\/strong><\/td>Str\u00e1nky kategori\u00ed<\/td>Filtry podle velikosti, st\u0159ihu, materi\u00e1lu; statistik modelu; pozn\u00e1mek k st\u0159ihu<\/td><\/tr>
z\u00e1kaznick\u00fd servis Lane Bryanta \/ telefonn\u00ed \u010d\u00edslo z\u00e1kaznick\u00e9ho servisu Lane Bryanta<\/strong><\/td>Centrum podpory<\/td>Telefon, chat, politika vr\u00e1cen\u00ed zbo\u017e\u00ed, sledov\u00e1n\u00ed objedn\u00e1vky<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Jak prom\u011bn\u00edm princip \u201cnejd\u0159\u00edve namontovat\u201d v pr\u00e1ci v tov\u00e1rn\u011b?<\/h2>\n\n\n\n

Slogan nen\u00ed syst\u00e9m. Syst\u00e9m buduji j\u00e1. Za\u010d\u00edn\u00e1m s nadm\u011brn\u00fdmi velikostmi. B\u011bh\u00e1m na skute\u010dn\u00fdch t\u011blech nap\u0159\u00ed\u010d velikostmi, nejen na vzorov\u00fdch. Testuji v\u00fd\u0161ku pasu, tvar pr\u016framku, \u0161\u00ed\u0159ku ram\u00ednek a um\u00edst\u011bn\u00ed kapes. O\u010dek\u00e1v\u00e1m, \u017ee budu muset mnohokr\u00e1t upravovat st\u0159ih. Zachov\u00e1v\u00e1m klid a technick\u00e9 my\u0161len\u00ed.<\/p>\n\n\n\n

\u201eFirma fit first\u201c znamen\u00e1, \u017ee st\u0159ihy jsou od za\u010d\u00e1tku navr\u017eeny pro plno\u0161t\u00edhl\u00e9 postavy, jsou z\u00e1m\u011brn\u011b hodnoceny a testov\u00e1ny na skute\u010dn\u00fdch modelk\u00e1ch nap\u0159\u00ed\u010d velikostmi p\u0159ed jak\u00fdmkoli velk\u00fdm n\u00e1kupem.<\/strong><\/p>\n\n\n\n

\"Vzorovna,<\/figure>\n\n\n\n

Kupuj\u00edc\u00edm p\u0159ipravuji p\u0159ehledn\u00fd bal\u00ed\u010dek se specifikacemi. Obsahuje tabulku rozm\u011br\u016f, tabulku toleranc\u00ed a fotografie s pozn\u00e1mkami k pin\u016fm. P\u0159id\u00e1v\u00e1m p\u0159ehled b\u011b\u017en\u00fdch n\u00e1zv\u016f velikost\u00ed, aby bylo snadn\u00e9 nakupovat nap\u0159\u00ed\u010d sortimentem. Tak\u00e9 p\u0159ikl\u00e1d\u00e1m testy p\u00e9\u010de o pru\u017enost a \u017emolkov\u00e1n\u00ed. T\u00edm se zabr\u00e1n\u00ed vr\u00e1cen\u00ed zbo\u017e\u00ed a rozzloben\u00fdm recenz\u00edm. N\u00ed\u017ee je uvedeno reprezentativn\u00ed mapov\u00e1n\u00ed, kter\u00e9 pou\u017e\u00edv\u00e1m, kdy\u017e klienti porovn\u00e1vaj\u00ed zbo\u017e\u00ed s etiketami ve stylu Torrid. P\u0159esn\u00e1 \u010d\u00edsla se li\u0161\u00ed podle zna\u010dky, tak\u017ee si je v\u017edy ov\u011b\u0159\u00edm p\u0159ed v\u00fdrobou.<\/p>\n\n\n\n

M\u016fj pracovn\u00ed p\u0159echod pro chodce (reprezentativn\u00ed)<\/h3>\n\n\n\n

Udr\u017eujte si pevnou toleranci<\/h4>\n\n\n\n

Zobrazit m\u00edry t\u011bla i od\u011bvu<\/h4>\n\n\n\n

V\u017edy testujte velikost horn\u00edch a spodn\u00edch d\u00edl\u016f zvl\u00e1\u0161\u0165<\/h4>\n\n\n\n
Ozna\u010den\u00ed<\/th>Alfa<\/th>P\u0159ibli\u017en\u00fd rozsah v USA<\/th>Obvod hrudn\u00edku (cm)<\/th>Obvod bok\u016f (cm)<\/th><\/tr><\/thead>
00<\/td>XS<\/td>10\u201312<\/td>96\u2013101<\/td>102\u2013108<\/td><\/tr>
0<\/td>S<\/td>14\u201316<\/td>103\u2013108<\/td>110\u2013116<\/td><\/tr>
1<\/td>M<\/td>18\u201320<\/td>111\u2013116<\/td>118\u2013124<\/td><\/tr>
2<\/td>L<\/td>22\u201324<\/td>119\u2013124<\/td>126\u2013132<\/td><\/tr>
3<\/td>XL<\/td>26\u201328<\/td>127\u2013132<\/td>134\u2013140<\/td><\/tr>
4<\/td>2XL<\/td>30<\/td>135\u2013139<\/td>142\u2013146<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Jak vypad\u00e1 omnikan\u00e1lov\u00fd pl\u00e1n pro kupuj\u00edc\u00ed, jako je Maria?<\/h2>\n\n\n\n

Pl\u00e1nuju skladov\u00e9 z\u00e1soby pro obchod i web najednou. Nerozd\u011bluji n\u00e1zory. Dr\u017e\u00edm se jedn\u00e9 pravdy o skladov\u00fdch z\u00e1sob\u00e1ch. P\u0159id\u00e1v\u00e1m obsah, aby se produkt mohl prod\u00e1vat bez p\u0159\u00edtomnosti zam\u011bstnance. Datum uveden\u00ed na trh v\u00e1\u017euji na dobu, kdy z\u00e1kazn\u00edci skute\u010dn\u011b vyhled\u00e1vaj\u00ed.<\/p>\n\n\n\n

Omnichannel funguje, kdy\u017e jeden invent\u00e1\u0159, jeden kalend\u00e1\u0159 a jeden obsahov\u00fd bal\u00ed\u010dek podporuj\u00ed z\u00e1rove\u0148 obchod i web.<\/strong><\/p>\n\n\n\n

\"Pracovn\u00ed<\/figure>\n\n\n\n

Pou\u017e\u00edv\u00e1m jednoduch\u00fd rytmus. Zafixuji st\u0159ihy d\u017e\u00ednov\u00fdch kalhot. \u0160aty a pleten\u00e9 topy p\u0159id\u00e1v\u00e1m do t\u011bsn\u00fdch kapsl\u00ed. Za\u0159azuji aktivn\u00ed sety, kter\u00e9 projdou d\u0159epac\u00edmi testy. V\u010das pl\u00e1nuji focen\u00ed, video a tabulky velikost\u00ed. Pro lok\u00e1ln\u00ed str\u00e1nky p\u0159id\u00e1v\u00e1m modul s otev\u00edrac\u00ed dobou. Tak\u00e9 p\u0159ipravuji bloky \u201cz\u00e1kaznick\u00fd servis\u201d s p\u0159ehledn\u00fdm telefonn\u00edm a chatovac\u00edm kontaktem, proto\u017ee tento dotaz se objev\u00ed p\u0159ed velkou v\u00fdprodejovou akc\u00ed. Tohle nen\u00ed teorie. Tohle je t\u00fddenn\u00ed pr\u00e1ce, kter\u00e1 udr\u017euje n\u00edzk\u00e9 n\u00e1vraty a vysok\u00e9 konverze.<\/p>\n\n\n\n

Kapslov\u00fd pl\u00e1n a my\u0161len\u00ed o minim\u00e1ln\u00edm objedn\u00e1vkov\u00e9m mno\u017estv\u00ed (MOQ)<\/h3>\n\n\n\n

Hloubka hrdin\u016f, ne \u0161\u00ed\u0159ka novinek<\/h4>\n\n\n\n

Sd\u00edlen\u00e9 l\u00e1tky pro sn\u00ed\u017een\u00ed minim\u00e1ln\u00edch objedn\u00e1vek<\/h4>\n\n\n\n

Bal\u00ed\u010dky obsahu p\u0159ipraven\u00e9 p\u0159ed hromadn\u00fdm<\/h4>\n\n\n\n
Kapsle<\/th>Tkanina<\/th>Pl\u00e1n minim\u00e1ln\u00edho objednac\u00edho mno\u017estv\u00ed<\/th>Pozn\u00e1mky<\/th><\/tr><\/thead>
D\u017e\u00ednovina (st\u0159ihy pro hrdiny)<\/td>340\u2013380 g stre\u010d<\/td>1 200 za pran\u00ed<\/td>Mo\u017enosti vzestupu, kontrola um\u00edst\u011bn\u00ed kapes<\/td><\/tr>
Denn\u00ed \u0161aty<\/td>Visk\u00f3za nebo krep s elastick\u00fdm lemem<\/td>1 000 za tisk<\/td>Mo\u017enosti ruk\u00e1v\u016f pro pohodl\u00ed pa\u017e\u00ed<\/td><\/tr>
Pleten\u00e9 topy<\/td>Bavln\u011bn\u00fd modal nebo bavln\u011bn\u00fd spandex<\/td>1 200 za barvu<\/td>V\u00fdst\u0159ih, d\u00e9lka podle velikosti<\/td><\/tr>
Sportovn\u00ed oble\u010den\u00ed<\/td>Nylon spandex<\/td>800 za barvu<\/td>Video z testu odoln\u00e9ho proti d\u0159ep\u016fm<\/td><\/tr>
Bli\u017en\u00ed lid\u00e9 (u\u010den\u00ed ve stylu Cacique)<\/td>Mikrovl\u00e1kno + s\u00ed\u0165ovina<\/td>1 500 za styl<\/td>\u0160irok\u00e9 popruhy, bo\u010dn\u00ed podp\u016frn\u00e9 panely<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Jak mohu pou\u017e\u00edvat vyhled\u00e1v\u00e1n\u00ed \u201cv m\u00e9m okol\u00ed\u201d bez spamu?<\/h2>\n\n\n\n

Neobelh\u00e1v\u00e1m algoritmus. Odpov\u00edd\u00e1m na dotazy. Vytv\u00e1\u0159\u00edm skute\u010dn\u00e9 str\u00e1nky obchod\u016f s mapami, otev\u00edrac\u00ed dobou a dostupnost\u00ed zbo\u017e\u00ed. P\u0159id\u00e1v\u00e1m \u010dasto kladen\u00e9 ot\u00e1zky jako \u201cnejbli\u017e\u0161\u00ed Lane Bryant\u201d, \u201chork\u00e9 pobl\u00ed\u017e m\u011b\u201d a \u201cvyhled\u00e1va\u010d prodejen Lane Bryant\u201d. Udr\u017euji jm\u00e9na, adresy a telefonn\u00ed \u010d\u00edsla na cel\u00e9m webu konzistentn\u00ed.<\/p>\n\n\n\n

Zachy\u0165te lok\u00e1ln\u00ed z\u00e1m\u011br pomoc\u00ed re\u00e1ln\u00fdch str\u00e1nek, re\u00e1ln\u00fdch dat a rychl\u00e9 kontroly dostupnosti zbo\u017e\u00ed v obchod\u011b; vyhn\u011bte se vstupn\u00edm str\u00e1nk\u00e1m, kter\u00e9 nic ne\u0159\u00edkaj\u00ed.<\/strong><\/p>\n\n\n\n

\"M\u00edstn\u00ed<\/figure>\n\n\n\n

Tak\u00e9 p\u0159ipravuji jednoduch\u00fd index obsahu pro dotazy t\u00fdkaj\u00edc\u00ed se zna\u010dek a kategori\u00ed. Lid\u00e9 p\u00ed\u0161\u00ed mnoho slovn\u00edch chyb. Nesoud\u00edm je. Pom\u00e1h\u00e1m jim dostat se na spr\u00e1vn\u00e9 m\u00edsto. Naviguji. hork\u00fd v\u00fdtok<\/strong>, hork\u00e9 kost\u00fdmy<\/strong>, \u0161pinav\u00e9 pracovn\u00ed oble\u010den\u00ed<\/strong>, \u017ehav\u00e9 plus size<\/strong>, Outlet Lane Bryant<\/strong>, a Cacique Lane Bryant<\/strong> do spr\u00e1vn\u00e9 kategorie nebo informa\u010dn\u00ed str\u00e1nky. P\u0159id\u00e1v\u00e1m odkazy na slu\u017eby pro webov\u00e9 str\u00e1nky Lanea Bryanta<\/strong>, online prodej Lane Bryanta<\/strong>, a z\u00e1kaznick\u00fd servis Lane Bryanta<\/strong>. To zvy\u0161uje d\u016fv\u011bru a sni\u017euje po\u010det opu\u0161t\u011bn\u00fdch str\u00e1nek.<\/p>\n\n\n\n

P\u0159\u00edklad mapy sm\u011brov\u00e1n\u00ed pro chaotick\u00e9 dotazy<\/h3>\n\n\n\n

Seskupovat podle z\u00e1m\u011bru, nikoli podle pravopisu<\/h4>\n\n\n\n

Uve\u010fte jednu jasnou akci na str\u00e1nku<\/h4>\n\n\n\n

Udr\u017eujte kontaktn\u00ed cesty jasn\u00e9<\/h4>\n\n\n\n
Varianty chaotick\u00e9ho dotazu<\/th>Skupina z\u00e1m\u011br\u016f<\/th>Akce na vstupn\u00ed str\u00e1nce<\/th><\/tr><\/thead>
hork\u00e9 pobl\u00ed\u017e \/ hork\u00e9 pobl\u00ed\u017e \/ hork\u00e9 lokality<\/td>M\u00edstn\u00ed<\/td>Zobrazit mapu, otev\u00edrac\u00ed dobu, zavolat, rezervovat v prodejn\u011b<\/td><\/tr>
Lane Bryant pobl\u00ed\u017e \/ v kolik hodin otev\u00edr\u00e1 Lane Bryant<\/td>M\u00edstn\u00ed<\/td>Zobrazit otev\u00edrac\u00ed dobu dnes, p\u0159eps\u00e1n\u00ed sv\u00e1tk\u016f<\/td><\/tr>
D\u017e\u00edny Lane Bryant \/ \u0161aty pro plno\u0161t\u00edhl\u00e9<\/td>Kategorie<\/td>Filtrovat podle velikosti, zobrazit pozn\u00e1mky k velikosti a statistiky modelu<\/td><\/tr>
Z\u00e1kaznick\u00fd servis \/ telefonn\u00ed \u010d\u00edslo Lane Bryanta<\/td>Servis<\/td>Volejte, chatujte, sledujte objedn\u00e1vku, za\u010dn\u011bte vracet<\/td><\/tr>
hrozn\u00e9 recenze \/ prodeje Lanea Bryanta<\/td>V\u00fdzkum<\/td>Zobrazit recenze podle velikosti a aktu\u00e1ln\u00edch slev<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Z\u00e1v\u011br<\/h2>\n\n\n\n

Nejd\u0159\u00edve se p\u0159izp\u016fsob\u00ed, jasn\u00fd obsah a jedna pravda o skladov\u00fdch z\u00e1sob\u00e1ch prom\u011bnila \u201cniku\u201d v \u0161k\u00e1lovateln\u00fd segment; pou\u017e\u00edv\u00e1m stejn\u00fd postup pro priv\u00e1tn\u00ed zna\u010dky a funguje to.<\/p>\n\n\n\n

Pro\u010d tohle p\u00ed\u0161u<\/h2>\n\n\n\n

Moje jm\u00e9no:<\/strong> Lancy Chia
E-mail:<\/strong> lancy@truekung.com
Webov\u00e1 str\u00e1nka:<\/strong> https:\/\/truekung.com
N\u00e1zev zna\u010dky:<\/strong> Truekung
Zem\u011b:<\/strong> \u010c\u00edna
Produkty:<\/strong> m\u00f3dn\u00ed oble\u010den\u00ed
Obchodn\u00ed model:<\/strong> B2B, pouze velkoobchod
Postaven\u00ed:<\/strong> The factory has more than 200 workers. We provide clothing products and OEM\/ODM services to different brands and supermarkets around the world. We have 20 years of experience in foreign trade clothing production and export. The main products are: fashion women’s clothing, jackets, skirts, dresses, jeans, T-shirts, sweatshirts, down jackets, windbreakers, coats, fashion bags, sportswear, children’s clothing, underwear.
Hlavn\u00ed exportn\u00ed zem\u011b:<\/strong> Nizozemsko, D\u00e1nsko, Belgie, Norsko, Spojen\u00e9 kr\u00e1lovstv\u00ed, USA, N\u011bmecko, Austr\u00e1lie, Thajsko, Turecko, It\u00e1lie, Rusko, Sa\u00fadsk\u00e1 Ar\u00e1bie atd.<\/p>\n

Views: 113<\/p>","protected":false},"excerpt":{"rendered":"

The plus-size market looks crowded and slow. Many founders feel stuck. I once felt the same way. Torrid became a billion-dollar brand by putting fit first, building a real community, and running a tight omnichannel machine that linked stores and e-commerce with one inventory and one set of goals. I hear the same worries from […]<\/p>\n","protected":false},"author":2,"featured_media":40625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-40623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-blog"],"yoast_head":"\nTorrid: The Plus-Size Brand That Scaled to $1B | 2025<\/title>\n<meta name=\"description\" content=\"How Torrid proved plus-size can scale: fit-first patterns, community, and omnichannel execution\u2014with Lane Bryant benchmarks and practical B2B takeaways.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/truekung.com\/cs\/plus-size-company-billion-dollar-brand-torrid\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Torrid: The Plus-Size Brand That Scaled to $1B | 2025\" \/>\n<meta property=\"og:description\" content=\"How Torrid proved plus-size can scale: fit-first patterns, community, and omnichannel execution\u2014with Lane Bryant benchmarks and practical B2B takeaways.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/truekung.com\/cs\/plus-size-company-billion-dollar-brand-torrid\/\" \/>\n<meta property=\"og:site_name\" content=\"TrueKung Fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/lancy.chia\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-18T08:12:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-29T10:41:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251118073715.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"JackWu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"JackWu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/truekung.com\\\/plus-size-company-billion-dollar-brand-torrid\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/truekung.com\\\/plus-size-company-billion-dollar-brand-torrid\\\/\"},\"author\":{\"name\":\"JackWu\",\"@id\":\"https:\\\/\\\/truekung.com\\\/sv\\\/#\\\/schema\\\/person\\\/83380a7d95a58c1c6e119c10815b53b7\"},\"headline\":\"The Plus-Size Company That Became a Billion-Dollar Brand?\",\"datePublished\":\"2025-11-18T08:12:15+00:00\",\"dateModified\":\"2026-06-29T10:41:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/truekung.com\\\/plus-size-company-billion-dollar-brand-torrid\\\/\"},\"wordCount\":1372,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/truekung.com\\\/sv\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/truekung.com\\\/plus-size-company-billion-dollar-brand-torrid\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/truekung.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/20251118073715.webp\",\"articleSection\":[\"ALL Blog\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/truekung.com\\\/plus-size-company-billion-dollar-brand-torrid\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/truekung.com\\\/plus-size-company-billion-dollar-brand-torrid\\\/\",\"url\":\"https:\\\/\\\/truekung.com\\\/plus-size-company-billion-dollar-brand-torrid\\\/\",\"name\":\"Torrid: The Plus-Size Brand That Scaled to $1B | 2025\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/truekung.com\\\/sv\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/truekung.com\\\/plus-size-company-billion-dollar-brand-torrid\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/truekung.com\\\/plus-size-company-billion-dollar-brand-torrid\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/truekung.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/20251118073715.webp\",\"datePublished\":\"2025-11-18T08:12:15+00:00\",\"dateModified\":\"2026-06-29T10:41:56+00:00\",\"description\":\"How Torrid proved plus-size can scale: fit-first patterns, community, and omnichannel execution\u2014with Lane Bryant benchmarks and practical B2B takeaways.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/truekung.com\\\/plus-size-company-billion-dollar-brand-torrid\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/truekung.com\\\/plus-size-company-billion-dollar-brand-torrid\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/truekung.com\\\/plus-size-company-billion-dollar-brand-torrid\\\/#primaryimage\",\"url\":\"https:\\\/\\\/truekung.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/20251118073715.webp\",\"contentUrl\":\"https:\\\/\\\/truekung.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/20251118073715.webp\",\"width\":1536,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/truekung.com\\\/plus-size-company-billion-dollar-brand-torrid\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"home\",\"item\":\"https:\\\/\\\/truekung.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Plus-Size Company That Became a Billion-Dollar Brand?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/truekung.com\\\/sv\\\/#website\",\"url\":\"https:\\\/\\\/truekung.com\\\/sv\\\/\",\"name\":\"TrueKung Fashion\",\"description\":\"Best Clothing Manufacturer in China\",\"publisher\":{\"@id\":\"https:\\\/\\\/truekung.com\\\/sv\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/truekung.com\\\/sv\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/truekung.com\\\/sv\\\/#organization\",\"name\":\"Truekung\",\"url\":\"https:\\\/\\\/truekung.com\\\/sv\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/truekung.com\\\/sv\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/truekung.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Gold-Elegant-Creative-Studio-Logo-200-\u00d7-200-\u50cf\u7d20-50-\u00d7-50-\u50cf\u7d20-350-\u00d7-100-\u50cf\u7d20-512-\u00d7-512-\u50cf\u7d20-2.webp\",\"contentUrl\":\"https:\\\/\\\/truekung.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Gold-Elegant-Creative-Studio-Logo-200-\u00d7-200-\u50cf\u7d20-50-\u00d7-50-\u50cf\u7d20-350-\u00d7-100-\u50cf\u7d20-512-\u00d7-512-\u50cf\u7d20-2.webp\",\"width\":350,\"height\":100,\"caption\":\"Truekung\"},\"image\":{\"@id\":\"https:\\\/\\\/truekung.com\\\/sv\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/lancy.chia\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/truekung.com\\\/sv\\\/#\\\/schema\\\/person\\\/83380a7d95a58c1c6e119c10815b53b7\",\"name\":\"JackWu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/truekung.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Untitled-280-x-330-px-96x96.png\",\"url\":\"https:\\\/\\\/truekung.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Untitled-280-x-330-px-96x96.png\",\"contentUrl\":\"https:\\\/\\\/truekung.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Untitled-280-x-330-px-96x96.png\",\"caption\":\"JackWu\"},\"sameAs\":[\"https:\\\/\\\/truekung.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Torrid: Zna\u010dka pro plno\u0161t\u00edhl\u00e9, kter\u00e1 se rozrostla na $1B | 2025","description":"Jak Torrid dok\u00e1zal, \u017ee plus size oble\u010den\u00ed se d\u00e1 \u0161k\u00e1lovat: trendy zam\u011b\u0159en\u00e9 na fit first, komunita a omnikan\u00e1lov\u00e1 realizace \u2013 s benchmarky Lane Bryanta a praktick\u00fdmi poznatky pro B2B.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/truekung.com\/cs\/plus-size-company-billion-dollar-brand-torrid\/","og_locale":"cs_CZ","og_type":"article","og_title":"Torrid: The Plus-Size Brand That Scaled to $1B | 2025","og_description":"How Torrid proved plus-size can scale: fit-first patterns, community, and omnichannel execution\u2014with Lane Bryant benchmarks and practical B2B takeaways.","og_url":"https:\/\/truekung.com\/cs\/plus-size-company-billion-dollar-brand-torrid\/","og_site_name":"TrueKung Fashion","article_publisher":"https:\/\/www.facebook.com\/lancy.chia","article_published_time":"2025-11-18T08:12:15+00:00","article_modified_time":"2026-06-29T10:41:56+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251118073715.webp","type":"image\/webp"}],"author":"JackWu","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"JackWu","Odhadovan\u00e1 doba \u010dten\u00ed":"8 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/truekung.com\/plus-size-company-billion-dollar-brand-torrid\/#article","isPartOf":{"@id":"https:\/\/truekung.com\/plus-size-company-billion-dollar-brand-torrid\/"},"author":{"name":"JackWu","@id":"https:\/\/truekung.com\/sv\/#\/schema\/person\/83380a7d95a58c1c6e119c10815b53b7"},"headline":"The Plus-Size Company That Became a Billion-Dollar Brand?","datePublished":"2025-11-18T08:12:15+00:00","dateModified":"2026-06-29T10:41:56+00:00","mainEntityOfPage":{"@id":"https:\/\/truekung.com\/plus-size-company-billion-dollar-brand-torrid\/"},"wordCount":1372,"commentCount":0,"publisher":{"@id":"https:\/\/truekung.com\/sv\/#organization"},"image":{"@id":"https:\/\/truekung.com\/plus-size-company-billion-dollar-brand-torrid\/#primaryimage"},"thumbnailUrl":"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251118073715.webp","articleSection":["ALL Blog"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/truekung.com\/plus-size-company-billion-dollar-brand-torrid\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/truekung.com\/plus-size-company-billion-dollar-brand-torrid\/","url":"https:\/\/truekung.com\/plus-size-company-billion-dollar-brand-torrid\/","name":"Torrid: Zna\u010dka pro plno\u0161t\u00edhl\u00e9, kter\u00e1 se rozrostla na $1B | 2025","isPartOf":{"@id":"https:\/\/truekung.com\/sv\/#website"},"primaryImageOfPage":{"@id":"https:\/\/truekung.com\/plus-size-company-billion-dollar-brand-torrid\/#primaryimage"},"image":{"@id":"https:\/\/truekung.com\/plus-size-company-billion-dollar-brand-torrid\/#primaryimage"},"thumbnailUrl":"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251118073715.webp","datePublished":"2025-11-18T08:12:15+00:00","dateModified":"2026-06-29T10:41:56+00:00","description":"Jak Torrid dok\u00e1zal, \u017ee plus size oble\u010den\u00ed se d\u00e1 \u0161k\u00e1lovat: trendy zam\u011b\u0159en\u00e9 na fit first, komunita a omnikan\u00e1lov\u00e1 realizace \u2013 s benchmarky Lane Bryanta a praktick\u00fdmi poznatky pro B2B.","breadcrumb":{"@id":"https:\/\/truekung.com\/plus-size-company-billion-dollar-brand-torrid\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/truekung.com\/plus-size-company-billion-dollar-brand-torrid\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/truekung.com\/plus-size-company-billion-dollar-brand-torrid\/#primaryimage","url":"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251118073715.webp","contentUrl":"https:\/\/truekung.com\/wp-content\/uploads\/2025\/11\/20251118073715.webp","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/truekung.com\/plus-size-company-billion-dollar-brand-torrid\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"home","item":"https:\/\/truekung.com\/"},{"@type":"ListItem","position":2,"name":"The Plus-Size Company That Became a Billion-Dollar Brand?"}]},{"@type":"WebSite","@id":"https:\/\/truekung.com\/sv\/#website","url":"https:\/\/truekung.com\/sv\/","name":"TrueKung Fashion","description":"Nejlep\u0161\u00ed v\u00fdrobce od\u011bv\u016f v \u010c\u00edn\u011b","publisher":{"@id":"https:\/\/truekung.com\/sv\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/truekung.com\/sv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/truekung.com\/sv\/#organization","name":"Truekung","url":"https:\/\/truekung.com\/sv\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/truekung.com\/sv\/#\/schema\/logo\/image\/","url":"https:\/\/truekung.com\/wp-content\/uploads\/2021\/02\/Gold-Elegant-Creative-Studio-Logo-200-\u00d7-200-\u50cf\u7d20-50-\u00d7-50-\u50cf\u7d20-350-\u00d7-100-\u50cf\u7d20-512-\u00d7-512-\u50cf\u7d20-2.webp","contentUrl":"https:\/\/truekung.com\/wp-content\/uploads\/2021\/02\/Gold-Elegant-Creative-Studio-Logo-200-\u00d7-200-\u50cf\u7d20-50-\u00d7-50-\u50cf\u7d20-350-\u00d7-100-\u50cf\u7d20-512-\u00d7-512-\u50cf\u7d20-2.webp","width":350,"height":100,"caption":"Truekung"},"image":{"@id":"https:\/\/truekung.com\/sv\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/lancy.chia"]},{"@type":"Person","@id":"https:\/\/truekung.com\/sv\/#\/schema\/person\/83380a7d95a58c1c6e119c10815b53b7","name":"JackWu","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/truekung.com\/wp-content\/uploads\/2024\/06\/Untitled-280-x-330-px-96x96.png","url":"https:\/\/truekung.com\/wp-content\/uploads\/2024\/06\/Untitled-280-x-330-px-96x96.png","contentUrl":"https:\/\/truekung.com\/wp-content\/uploads\/2024\/06\/Untitled-280-x-330-px-96x96.png","caption":"JackWu"},"sameAs":["https:\/\/truekung.com"]}]}},"_links":{"self":[{"href":"https:\/\/truekung.com\/cs\/wp-json\/wp\/v2\/posts\/40623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/truekung.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/truekung.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/truekung.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/truekung.com\/cs\/wp-json\/wp\/v2\/comments?post=40623"}],"version-history":[{"count":3,"href":"https:\/\/truekung.com\/cs\/wp-json\/wp\/v2\/posts\/40623\/revisions"}],"predecessor-version":[{"id":54912,"href":"https:\/\/truekung.com\/cs\/wp-json\/wp\/v2\/posts\/40623\/revisions\/54912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/truekung.com\/cs\/wp-json\/wp\/v2\/media\/40625"}],"wp:attachment":[{"href":"https:\/\/truekung.com\/cs\/wp-json\/wp\/v2\/media?parent=40623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/truekung.com\/cs\/wp-json\/wp\/v2\/categories?post=40623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/truekung.com\/cs\/wp-json\/wp\/v2\/tags?post=40623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}