{"id":37252,"date":"2025-10-29T11:59:31","date_gmt":"2025-10-29T03:59:31","guid":{"rendered":"https:\/\/truekung.com\/?p=37252"},"modified":"2026-06-30T09:15:07","modified_gmt":"2026-06-30T01:15:07","slug":"why-mall-stores-unsold-clothes-custom-clothing","status":"publish","type":"post","link":"https:\/\/truekung.com\/cs\/why-mall-stores-unsold-clothes-custom-clothing\/","title":{"rendered":"Pro\u010d obchodn\u00ed centra prod\u00e1vaj\u00ed oble\u010den\u00ed, kter\u00e9 si nikdo nekupuje?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">C\u00edt\u00edte se frustrovan\u00ed, kdy\u017e vejdete do obchodn\u00edho centra a uvid\u00edte reg\u00e1ly pln\u00e9 <a href=\"\/what-is-fast-fashion\/\">oble\u010den\u00ed<\/a> pad\u00e1 na n\u011b prach? P\u0159esn\u011b to se mi stalo \u2013 a vedlo m\u011b to k tomu, abych se zamyslela nad d\u016fvody, pro\u010d mnoho m\u00f3dn\u00edch prodejc\u016f v obchodn\u00edch centrech st\u00e1le prod\u00e1v\u00e1 zbo\u017e\u00ed, kter\u00e9 se prost\u011b neprod\u00e1v\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stru\u010dn\u011b \u0159e\u010deno: mnoho <a href=\"\/what-do-thrift-shops-do-with-clothes-they-cant-sell\/\">obchody v obchodn\u00edch centrech<\/a> nakonec prod\u00e1vaj\u00ed oble\u010den\u00ed, kter\u00e9 si nikdo nekupuje kv\u016fli nadprodukci, \u0161patn\u00fdm p\u0159edpov\u011bd\u00edm trend\u016f, nespr\u00e1vn\u011b zvolen\u00fdm c\u00edlov\u00fdm skupin\u00e1m a neefektivn\u00edm strategi\u00edm \u0159\u00edzen\u00ed z\u00e1sob.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029032727-1024x683.webp\" alt=\"Neprodan\u00e9 oble\u010den\u00ed v obchodn\u00edm centru\" class=\"wp-image-37257\" title=\"Neprodan\u00e9 oble\u010den\u00ed v obchodn\u00edm centru\" srcset=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029032727-1024x683.webp 1024w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029032727-300x200.webp 300w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029032727-768x512.webp 768w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029032727-18x12.webp 18w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029032727-800x533.webp 800w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029032727-64x43.webp 64w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029032727.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Provedu v\u00e1s hlavn\u00edmi d\u016fvody, jak jako kupuj\u00edc\u00ed (jako vy) m\u016f\u017eete tyto informace vyu\u017e\u00edt a jak\u00e9 jsou va\u0161e... <a href=\"\/how-to-find-clothing-manufacturers-for-startups\/\">z\u00edsk\u00e1v\u00e1n\u00ed zdroj\u016f<\/a> strategie (jako n\u011bkdo, s k\u00fdm pracuje <a href=\"\/what-is-a-garment-factory\/\">tov\u00e1rny<\/a>) by se z toho mohl pou\u010dit.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d se oble\u010den\u00ed v obchodech neprod\u00e1v\u00e1?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00edm probl\u00e9mem je <strong>nadv\u00fdroba<\/strong>. Mnoho maloobchodn\u00edk\u016f se zavazuje k velk\u00fdm objedn\u00e1vk\u00e1m \u2013 s c\u00edlem dos\u00e1hnout \u00faspor z rozsahu, splnit ambici\u00f3zn\u00ed sez\u00f3nn\u00ed c\u00edle nebo si udr\u017eet n\u00edzk\u00e9 jednotkov\u00e9 n\u00e1klady. Pokud je v\u0161ak popt\u00e1vka nadhodnocena nebo design sel\u017ee, maloobchodn\u00edci nakonec z\u016fstanou s obrovsk\u00fdm mno\u017estv\u00edm neprodan\u00fdch z\u00e1sob.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00ed je <strong>nesoulad trend\u016f a probl\u00e9my s kvalitou<\/strong>. I kdy\u017e n\u011bco p\u0159i n\u00e1vrhu vypad\u00e1 \u201ctrendov\u011b\u201d, vkus spot\u0159ebitel\u016f se rychle m\u011bn\u00ed. Pokud obchod nab\u00edz\u00ed zastaral\u00e9 siluety, nekvalitn\u00ed materi\u00e1ly nebo \u0161patnou cenu, zbo\u017e\u00ed je prost\u011b nel\u00e1k\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je tu tak\u00e9 ot\u00e1zka <strong>\u0159\u00edzen\u00ed z\u00e1sob a diskontn\u00ed strategie<\/strong>. Pokud se polo\u017eky neprod\u00e1vaj\u00ed za plnou cenu, mohou z\u016fstat nedostupn\u00e9, mohou b\u00fdt v\u00fdrazn\u011b zlevn\u011bny nebo nakonec zlikvidov\u00e1ny (sp\u00ed\u0161e ne\u017e aby byly efektivn\u011b p\u0159evedeny).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, you might walk into a Forever 21 outlet and find racks of discounted pieces that no one wants. These aren&#8217;t necessarily bad products\u2014they just missed the market window.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029032946.webp\" alt=\"Outlet Forever 21\" class=\"wp-image-37259\" title=\"Outlet Forever 21\" srcset=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029032946.webp 1024w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029032946-300x300.webp 300w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029032946-150x150.webp 150w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029032946-768x768.webp 768w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029032946-12x12.webp 12w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029032946-500x500.webp 500w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029032946-800x800.webp 800w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029032946-100x100.webp 100w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029032946-64x64.webp 64w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d si obchodn\u00ed \u0159et\u011bzce st\u00e1le nech\u00e1vaj\u00ed neprodan\u00e9 zbo\u017e\u00ed?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Tlak na leasing a fixn\u00ed n\u00e1klady<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Maloobchodn\u00edci v obchodn\u00edch centrech \u010dasto funguj\u00ed s vysok\u00fdmi n\u00e1jemn\u00edmi smlouvami, re\u017eijn\u00edmi n\u00e1klady, n\u00e1klady na person\u00e1l atd. Aby zaplnili prodejn\u00ed prostor, objedn\u00e1vaj\u00ed velk\u00e9 objemy. N\u00e1klady na pr\u00e1zdn\u00e9 prostory jsou vysok\u00e9, tak\u017ee si udr\u017euj\u00ed z\u00e1soby, i kdy\u017e se rychle nem\u011bn\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Logika ztr\u00e1tov\u00e9ho l\u00eddra a zku\u0161ebn\u00ed akcie<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u011bkdy polo\u017eky slou\u017e\u00ed jako \u201cv\u00fdpl\u0148ov\u00fd\u201d sortiment nebo jako l\u00edd\u0159i ztr\u00e1t, aby p\u0159il\u00e1kaly n\u00e1v\u0161t\u011bvn\u00edky. Douf\u00e1 se, \u017ee z\u00e1kazn\u00edci, kte\u0159\u00ed vejdou do obchodu, si koup\u00ed zbo\u017e\u00ed s vy\u0161\u0161\u00ed mar\u017e\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Chyby v progn\u00f3zov\u00e1n\u00ed a zpo\u017ed\u011bn\u00ed v dodavatelsk\u00e9m \u0159et\u011bzci<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f3dn\u00ed maloobchod m\u00e1 dlouh\u00e9 dodac\u00ed lh\u016fty. Ne\u017e se styl dostane do obchodu, m\u016f\u017ee se u\u017e zm\u011bnit sez\u00f3na nebo trend vyprchat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Logika outletu\/slevy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Neprodan\u00e9 zbo\u017e\u00ed se \u010dasto dostane do prodejen nebo k likvid\u00e1tor\u016fm. Obchodn\u00ed centra je v\u0161ak st\u00e1le vystavuj\u00ed v nad\u011bji, \u017ee zachr\u00e1n\u00ed prodej.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029033730-1024x683.webp\" alt=\"Invent\u00e1\u0159 obchodu v obchodn\u00edm centru\" class=\"wp-image-37261\" title=\"Invent\u00e1\u0159 obchodu v obchodn\u00edm centru\" srcset=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029033730-1024x683.webp 1024w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029033730-300x200.webp 300w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029033730-768x512.webp 768w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029033730-18x12.webp 18w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029033730-800x533.webp 800w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029033730-64x43.webp 64w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029033730.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Co se z toho m\u016f\u017eete (jako kupuj\u00edc\u00ed) nau\u010dit?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As a buyer working with wholesale fashion (like our clients at Truekung), here&#8217;s how to use this insight:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Probl\u00e9m<\/th><th>Co byste m\u011bli ud\u011blat<\/th><\/tr><\/thead><tbody><tr><td>Nadv\u00fdroba<\/td><td>Za\u010dn\u011bte s men\u0161\u00edmi testovac\u00edmi objedn\u00e1vkami a postupn\u011b je zvy\u0161ujte podle m\u00edry prodeje.<\/td><\/tr><tr><td>\u0160patn\u00e9 p\u0159izp\u016fsoben\u00ed trendu<\/td><td>Spolupracujte s tov\u00e1rnami, kter\u00e9 nab\u00edzej\u00ed designovou podporu a rozum\u00ed va\u0161emu trhu.<\/td><\/tr><tr><td>Dlouh\u00e9 dodac\u00ed lh\u016fty<\/td><td>Vyberte si dodavatele s rychl\u00fdm dod\u00e1n\u00edm a flexibiln\u00edm minim\u00e1ln\u00edm objedn\u00e1vkov\u00fdm mno\u017estv\u00edm.<\/td><\/tr><tr><td>Neprodan\u00e9 z\u00e1soby<\/td><td>Zam\u011b\u0159te se na zak\u00e1zkov\u00e9 objedn\u00e1vky p\u0159izp\u016fsoben\u00e9 va\u0161im m\u00edstn\u00edm preferenc\u00edm, abyste sn\u00ed\u017eili pl\u00fdtv\u00e1n\u00ed.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Designy na m\u00edru znamenaj\u00ed m\u00e9n\u011b zme\u0161kan\u00fdch prodej\u016f. Nejen\u017ee pln\u00edte reg\u00e1ly \u2013 d\u00e1v\u00e1te sv\u00fdm z\u00e1kazn\u00edk\u016fm p\u0159esn\u011b to, co cht\u011bj\u00ed, a kdy to cht\u011bj\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029034247-1024x683.webp\" alt=\"N\u00e1vrhy od\u011bv\u016f na zak\u00e1zku\" class=\"wp-image-37263\" title=\"N\u00e1vrhy od\u011bv\u016f na zak\u00e1zku\" srcset=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029034247-1024x683.webp 1024w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029034247-300x200.webp 300w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029034247-768x512.webp 768w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029034247-18x12.webp 18w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029034247-800x533.webp 800w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029034247-64x43.webp 64w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029034247.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d je oble\u010den\u00ed na m\u00edru tou nejlep\u0161\u00ed strategi\u00ed?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e m\u00e1te pod kontrolou design, materi\u00e1l, velikosti a dodac\u00ed lh\u016fty, nejste ji\u017e vyd\u00e1ni na milost a nemilost generick\u00fdch skladov\u00fdch z\u00e1sob. Chr\u00e1n\u00edte si svou mar\u017ei a zvy\u0161ujete m\u00edru prodeje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V Truekungu pom\u00e1h\u00e1me na\u0161im klient\u016fm vyhnout se \u201cpasti obchodn\u00edch center\u201d. Na\u0161e OEM\/ODM slu\u017eby jsou postaveny na flexibilit\u011b, p\u0159esnosti trend\u016f a vysok\u00e9 kontrole kvality. To znamen\u00e1, \u017ee u\u017e \u017e\u00e1dn\u00e9 dal\u0161\u00ed reg\u00e1ly s neprodan\u00fdmi modely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&#8217;re rebranding spot goods or developing a full collection, your best choice is to work with a supplier who listens to your market needs, adapts to your sales schedule, and delivers on time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029035859-1024x683.webp\" alt=\"OEM ODM M\u00f3da \u010c\u00edna\" class=\"wp-image-37267\" title=\"OEM ODM M\u00f3da \u010c\u00edna\" srcset=\"https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029035859-1024x683.webp 1024w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029035859-300x200.webp 300w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029035859-768x512.webp 768w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029035859-18x12.webp 18w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029035859-800x533.webp 800w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029035859-64x43.webp 64w, https:\/\/truekung.com\/wp-content\/uploads\/2025\/10\/20251029035859.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Obchodn\u00ed centra jsou kv\u016fli nepru\u017en\u00fdm syst\u00e9m\u016fm zahlcena neprodan\u00fdm oble\u010den\u00edm. Zak\u00e1zkov\u00e9 objedn\u00e1vky se spr\u00e1vn\u00fdm partnerem v\u00e1m d\u00e1vaj\u00ed flexibilitu k v\u00edt\u011bzstv\u00ed na va\u0161em vlastn\u00edm trhu.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O mn\u011b<\/strong><br>Jsem Lancy Chia z Truekungu v \u010c\u00edn\u011b. S v\u00edce ne\u017e 20 lety zku\u0161enost\u00ed ve v\u00fdrob\u011b a exportu od\u011bv\u016f pom\u00e1h\u00e1me m\u00f3dn\u00edm kupuj\u00edc\u00edm, jako jste vy, sh\u00e1n\u011bt spr\u00e1vn\u00e9 produkty ve spr\u00e1vn\u00fd \u010das. Od bund po \u0161aty, od d\u017e\u00edn\u016f po d\u011btsk\u00e9 oble\u010den\u00ed, podporujeme OEM\/ODM slu\u017eby pro butikov\u00e9 zna\u010dky a supermarkety po cel\u00e9m sv\u011bt\u011b. Napi\u0161te mi na <a href=\"mailto:lancy@truekung.com\">lancy@truekung.com<\/a> nebo nav\u0161tivte truekung.com a dozv\u00edte se v\u00edce.<\/p>\n<p>Zobrazen\u00ed: 85<\/p>","protected":false},"excerpt":{"rendered":"<p>Feeling frustrated when you walk into a mall and see racks full of clothes gathering dust? That\u2019s exactly what happened to me\u2014and it led me to dig into the reasons why many mall\u2011based fashion retailers keep stocking items that just don\u2019t move. In short: many mall stores end up selling clothes that nobody buys because [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":37255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-37252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Mall Stores Sell Clothes Nobody Buys \u2013 Learn Wholesale Custom Clothing Strategy<\/title>\n<meta name=\"description\" content=\"Discover why mall stores end up with unsold inventory\u202fand how you as a fashion buyer can avoid this by sourcing custom clothing from a reliable OEM\/ODM manufacturer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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